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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Tourist Attractions in Greece

The number of people visiting tourist attractions in 2013 increased by 5% to reach 23 million. Value sales, however, declined by 6% in current terms to €434 million. Historical buildings/sites was the best performing category, registering a 16% ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Transportation in Greece

Ryanair launched flights from Athens E Venizelos Airport to Rome, Milan, London, Brussels and Paphos as well as Crete, Rhodes and Thessaloniki in spring 2014. This is set to boost tourism and lead to fierce competition by forcing other airlines to ...

Jul 2014 | US$900 | Pages: 11 | Add to cart | View details

Country Report

Travel Accommodation in Greece

Demand for travel accommodation in 2013 was on the rise as a result of an increase in the number of visitors. The number of bed nights thus saw an increase of 7% on 2012. This was largely the outcome of a prolonged tourist season as in 2013 arrivals ...

Jul 2014 | US$900 | Pages: 14 | Add to cart | View details

Country Report

Travel Retail in Greece

Travel retail sales posted an increase of 4% in current value terms in 2013. With value sales of €439 million, offline package holidays was the largest category within travel retail, although it has been stagnating as more Greeks are starting to ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details

Country Report

Car Rental in Greece

New laws effective from 1 January 2013 lifted many restrictions on the opening and operating of a series of professional services, one of which is car rental. Small vans and chauffeur-driven cars are now licensed. Travel agencies and hotels can lease...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Spirits in Greece

One of the key developments in spirits was the entry of Coca-Cola Hellenic Bottling Co (HBC). Coca-Cola entered the market by taking over the rights for the distribution of the brand Ouzo Plomariou from WS Karoulias, whilst a few months later the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Cider/Perry in Greece

Despite the growth in tourism, which was expected to boost sales of cider in 2013, this did not happen, simply because the northern Europeans who visited Greece this year, and who are the key consumer base for cider, opted mostly for all-inclusive ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

RTDs/high-strength premixes witnessed a steep decline in 2013, with all the different product types failing to establish a consumer base. Vodka-based Smirnoff North and Ursus Roter lost momentum amidst the recession, as Greeks no longer ordered ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some ...

Jun 2014 | US$1,900 | Pages: 97 | Add to cart | View details

Country Report

Beer in Greece

In view of the political unrest in the Middle East, and with Ryanair introducing more flights to several islands in Greece, tourist arrivals to Greece saw a significant rise in 2013. This had a positive impact on sales of beer, which during the ...

Jun 2014 | US$900 | Pages: 42 | Add to cart | View details

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