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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Cotton Wool/Buds/Pads in Greece

Cotton pads are taking market share from de-make up facial wipes. In value terms, cotton pads is for the third consecutive year the largest area within cotton wool/buds/pads. Pads performed better in volume, yet in value their growth was hindered by ...

Mar 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Incontinence in Greece

Demographics and promotional activities drive the incontinence category in Greece forward, with volume sales registering positive growth despite the economic downturn. The fact that Greece has an ageing population creates prosperous ground for growth...

Mar 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Home Insecticides in Greece

Home insecticides attracted robust investment by manufacturers, with several strong new product launches taking place in 2014. Innovation focused on new concepts and new formats, with dual function electric insecticides, foams and portable battery ...

Mar 2015 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Laundry Care in Greece

Liquid tablet detergents was under the spotlight in 2014 with more launches taking place during the year. Lenor, Skip and Omo entered the category, resulting in a year of dynamic growth in both value and volume terms. In view of its novelty, capsules...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Greece

In line with the extensive use of promotional activities and discounts, initiated both by manufacturers and retailers, home care recorded negative value growth in 2014 for another consecutive year. As a result of sales declining considerably since ...

Mar 2015 | US$2,400 | Pages: 68 | Add to cart | View details

Country Report

Polishes in Greece

Sales declined by 15% in both retail volume and value terms in 2014.The decline in sales was mostly due to polishes being a saturated category and influenced by changes in fashion and lifestyle trends, rather than the economic downturn. Specifically,...

Mar 2015 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Greece

Concentrated products were the focus of new developments in surface care in 2014, with manufacturers introducing products that promised advanced efficiency with a smaller amount of product. Consumers though did not respond to the trend so far, with ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Toilet Care in Greece

Manufacturers invested heavily in the toilet care category in 2014, with ITBs being the key focus area. Multi-purpose ITBs were under the spotlight of developments. Duck and Bref introduced new ITBs that claim to have multiple properties, such as ...

Mar 2015 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Greece

In view of the ongoing recession and shrinking disposable incomes Greeks began to rationalise their purchases and this took its toll on air care in 2014, which was amongst the most affected categories in terms of losses. Over the review period value ...

Mar 2015 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and no innovation, bleach proved to be a recession-proof category. Bleach continued to have commodity status in Greece and was regarded as synonymous with hygiene. With its very low selling price, sales of bleach were not affected by...

Mar 2015 | US$900 | Pages: 18 | Add to cart | View details
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