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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Full-Service Restaurants in Greece

Burgers is the new trend in full-service restaurants in Greece, with both chains and independents specialising in or expanding their menus to include burgers in 2014. North American full-service restaurants expanded by 18% in terms of number of ...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

High unemployment and low wages continued to drive more Greeks to open their own businesses in Greece during 2014, despite the decreased possibility of success. This was particularly evident in consumer foodservice, in which sales and transactions ...

Jun 2015 | US$2,100 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

Active companies continued to grow in self-service cafeterias in Greece throughout 2014, boosting sales, transactions and outlet growth for the whole channel. Greeks were attracted by the convenience of one-stop shopping, including a snack as well as...

Jun 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

Unemployment remained high in Greece in 2014, and spending decreased. These trends continued to drive Greeks into self-employment by either starting their own business or maintaining an operation despite its low revenues. Predictions for the success ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Briefing

Business Environment: Greece

Greece’s severe economic crisis has contributed to a deterioration of the country’s business climate, due to economic uncertainty that has curbed public investment and foreign direct investment (FDI) levels; soaring unemployment; and rising total tax...

Jun 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

Beer in Greece

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Greece

Sales of cider/perry experienced remarkable growth in 2014, especially given the gloomy scenario within other alcoholic drinks in Greece. However, in spite of this rise, consumption per capita remained low and most Greek consumers still regarded ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite cocooning developing into a key trend in Greece and the fact that most products in the category are positioned for home consumption, as well as several strong new product launches over the review period, RTDs/high-strength premixes was not ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Greece

Cocktails became established as a key trend in Greece in 2014, and this created a prosperous basis for growth in a number of categories. In 2014, bitters recorded a volume increase of 6% in the on-trade, driven by the good performance of Aperol which...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

Wine continued to register negative total volume growth in 2014, due to a variety of reasons. Greeks reduced their consumption of wine during the recession, although wine was amongst the most resilient categories, given its lower unit prices in ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

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