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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Surface Care in Greece

A shift away from task-specific products is evidenced in surface care in Greece in the context of the ongoing recession, which resulted in a decline in disposable incomes. Financially-strapped Greeks are rationalising their purchases and are trying ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

As a result of the general instability that characterised the socioeconomic and political landscape in Greece in 2015 and the introduction of capital controls, sales of toilet care declined. Consumers held back their spending amidst the general ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Profile

Greece: Country profile

Greece’s economy will contract for a second consecutive year in 2016. Austerity measures and other fiscal cuts – several of them contained in the new bailout agreement – will stifle any recovery. A reinvigorated austerity programme calls for budget ...

Jan 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

Greeks continued to feel the pressure of the unstable domestic environment in 2015, with the political and financial uncertainty climbing to another high as the discussions with European partners led to capital controls and new austerity measures. ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Direct Selling in Greece

The turbulent state of the Greek economy continued to hinder spending in the direct selling channel in 2015. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Internet connectivity and “always on” trends with regard to social media connection and digital material requests, such as news, gaming, music and video downloading, have been growing at full pace in Greece. In this vein, Greeks were still prepared ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Grocery Retailers in Greece

The turbulent economic conditions continued in 2015 in Greece, making consumers rather insecure. In this climate, Greeks remained highly interested in price levels and general value offers, yet also opted for proximity, as a secondary way to save ...

Jan 2016 | US$990 | Pages: 51 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

The year 2015 was turbulent for the Greek economy and for consumer psychology. Greeks were highly insecure about the future course of developments with regard to austerity measures and to their disposable income levels, and therefore were ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Home and Garden Specialist Retailers in Greece

Home improvement and gardening stores witnessed diverse trends in 2015. On the one hand consumer demand was partially boosted by Greeks turning to do-it-yourself solutions to improve their homes, in which they had begun to spend more time since the ...

Jan 2016 | US$990 | Pages: 42 | Add to cart | View details

Country Report

Homeshopping in Greece

Homeshopping was one of the channels to be worst hit by the increased internet penetration and the growth in internet retailing over the five-year review period, with the same trend continuing to negatively impact sales in the channel in 2015. The ...

Jan 2016 | US$990 | Pages: 34 | Add to cart | View details
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