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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Oral Care in Greece

Oral care managed to sustain its value sales despite the economic and political turbulence that characterised 2015. One reason is that Greek consumers are increasingly conscious of oral hygiene and understand the importance of prevention as a means ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Skin Care in Greece

Value sales of skin care, the largest single category within beauty and personal care in Greece, remained under heavy pressure in 2015. Ongoing promotional intensity and a shift in distribution channels meant that Greek consumers were even keener to ...

Apr 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Beauty and Personal Care in Greece

Signs of stabilisation and moderated optimism for a slow, gradual recovery of sales, which had emerged during 2014, began to fade during the pre-election period at the end of 2014 and practically disappeared during the first semester of 2015, due to ...

Apr 2016 | US$2,650 | Pages: 123 | Add to cart | View details

Country Report

Sun Care in Greece

Sun care represents a very important category in Greece, due to the country’s long summers, countless beaches and the booming tourist influx. At the same time, Greek consumers are becoming increasingly aware of the dangers associated with the sun, ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Profile

Greece: Country profile

Greece’s economy will contract for a second consecutive year in 2016. Austerity measures and other fiscal cuts – several of them contained in the new bailout agreement – stifle any recovery. Both investment and private consumption are expected to ...

Apr 2016 | US$150 | Pages: 9 | Add to cart | View details

Country Report

Fortified/Functional Packaged Food in Greece

FF packaged food sales declined for yet another year, having failed to establish a consumer base in Greece. With disposable incomes having declined considerably over the review period as a result of the ongoing recession, Greeks have become very ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Naturally Healthy Beverages in Greece

Naturally healthy (NH) beverages is by far the largest category of HW beverages in Greece, with NH natural mineral water accounting for value sales €335 million, 72% of the total HW beverages sales in Greece. In this context the shift away from NH ...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Naturally Healthy Packaged Food in Greece

Greece’s economy and socio-political environment was very turbulent in 2015, especially after the summer when capital controls were placed on financial transactions. These conditions have refuelled fears about the future and driven consumers to cut ...

Apr 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Organic Beverages in Greece

Organic beverages remains underdeveloped in Greece, with very few products available. Growth is hindered by their limited distribution and also by their premium prices which deters consumers from buying them amidst the economic turmoil.

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Organic Packaged Food in Greece

2015 saw a positive start with the newly elected Government generating an inspiring climate for change and development. However, Greek consumers were confronted with further turbulence in the socio-economic environment before the year had ended. This...

Apr 2016 | US$990 | Pages: 28 | Add to cart | View details
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