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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Small kitchen appliances (non-cooking) is amongst the most resilient categories amidst the current crisis, as it mostly represents low-ticket, necessity purchases of products with short replacement cycles. However, given the depth of the Greek ...

Mar 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

The ongoing economic recession and its impact on disposable income are the factors behind the negative performance of vacuum cleaners. Booming unemployment rates, wage and pension cuts and rising taxation have literally squeezed the Greek market, ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Financial Cards and Payments in Greece

The on-going economic recession influenced the consumer finance landscape in Greece throughout 2013. Booming unemployment rates (the highest in Europe), severe austerity measures, wage and pension cuts and various forms of income and property ...

Feb 2014 | US$1,900 | Pages: 63 | Add to cart | View details

Country Report

Consumer Lending in Greece

Consumer lending in Greece was virtually non-existent in 2013, as gross lending towards consumers (and also businesses) hit an all-time low. Greek banks face major liquidity problems – which demonstrated some signs of slow recovery following the ...

Jan 2014 | US$1,900 | Pages: 16 | Add to cart | View details

Country Report

Health and Wellness in Greece

Up until the end of the review period, health and wellness sales were largely restricted to specialist channels. Given that health and wellness has remained a niche in Greece, its presence in conventional retail channels remains small. This applies ...

Jan 2014 | US$1,900 | Pages: 89 | Add to cart | View details

Country Report

Home Audio and Cinema in Greece

With volume sales of home audio and cinema recording double-digit declines for the fourth consecutive year, 2013 was another difficult year for home audio and cinema in Greece as reductions in the disposable income levels of the majority of consumers...

Jan 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Imaging Devices in Greece

The harsh austerity measures enacted by the Greek government and raging unemployment continued to take a heavy toll on demand for imaging devices in Greece during 2013. The proliferation of smartphones is placing considerable additional pressure on ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

In-Car Entertainment in Greece

In-car entertainment in Greece endured another difficult year in 2013 as the category suffered from declining disposable income levels among Greek consumers while at the same time demand for new and second-hand cars remained slow in Greece following ...

Jan 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Mobile Phones in Greece

Despite the ongoing negative effects of the economic recession, increasing numbers of Greek consumers are choosing a smartphone when it comes time to purchase a new mobile phone. Thus, smartphones continued to post positive growth figures during 2012...

Jan 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Electronics in Greece

Rampant unemployment, severe wage and pension cuts, high taxes on income and property and the absence of credit all meant shrinking disposable income levels in Greece in 2012 and 2013, leading to further declines in demand for consumer electronics. ...

Jan 2014 | US$1,900 | Pages: 82 | Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook