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 Market Research for Greece

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View our Greece statistics page.

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Country Report

Personal Care Appliances in Greece

The effects of the economic recession on disposable income were visible on personal care appliances in 2012, which saw their volume sales decline by 11%, and value sales further contract by 17%. Volume decline for personal care appliances is ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Refrigeration Appliances in Greece

The severe economic recession is affecting not only refrigeration appliances in 2012, but all major appliances in Greece. Amidst generalised uncertainty, unemployment rate exceeding 20%, wage and pension cuts combined with rising taxation, Greek ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Small Cooking Appliances in Greece

Small cooking appliances is among the most resilient categories for 2012. On the one hand, small cooking appliances include necessity, low-ticket products with short replacement cycles, thus appealing more than any major appliances to ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Small kitchen appliances (non-cooking) is amongst the most crisis-resilient categories, as it represents low-ticket, necessity purchases of products with short replacement cycles. In fact, their relatively low price makes their replacement appealing ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Vacuum Cleaners in Greece

Unsurprisingly, the steep economic recession is the key reason behind the negative performance of vacuum cleaners too. Booming unemployment rates, wage and pension cuts and rising taxation have literally squeezed the Greek market, with consumers ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Air Treatment Products in Greece

Air treatment products have traditionally been favoured by the high summer temperatures in Greece, resulting in very high penetration levels for the category. However, the recession and its devastating effects on disposable income took their toll on ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Consumer Lending in Greece

After years of growth, consumer credit growth rates turned negative in in 2009 and this remained the case in 2012. With the country facing the most severe recession of recent decades, consumer credit is being squeezed both from the demand and supply ...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Financial Cards and Payments in Greece

With respect to consumers, booming unemployment rates, wage and pension cuts and rising taxation are resulting in a decline in consumption and widening insolvency. Greek banks are registering record losses due to their participation in the PSI (Greek...

Jan 2013 | US$1,100| Add to cart | View details ›

Country Report

Consumer Electronics in Greece

The Greek Government announced new austerity measures in 2011 in an attempt to restore the country’s finances. The new measures included extra taxation for profitable businesses as well as consumers through new property and gambling taxes. In ...

Jan 2013 | US$1,900| Add to cart | View details ›

Country Report

Portable Players in Greece

The financial crisis has also affected portable players. Greek consumers have neglected the new technological innovations in this category as prices were quite high. Older devices offered at a better price and shopping via the Internet were two ...

Jan 2013 | US$900| Add to cart | View details ›
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