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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Toilet Care in Greece

Manufacturers invested heavily in the toilet care category in 2014, with ITBs being the key focus area. Multi-purpose ITBs were under the spotlight of developments. Duck and Bref introduced new ITBs that claim to have multiple properties, such as ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details

Country Report

Air Care in Greece

In view of the ongoing recession and shrinking disposable incomes Greeks began to rationalise their purchases and this took its toll on air care in 2014, which was amongst the most affected categories in terms of losses. Over the review period value ...

Mar 2015 | US$1,000 | Pages: 21 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and no innovation, bleach proved to be a recession-proof category. Bleach continued to have commodity status in Greece and was regarded as synonymous with hygiene. With its very low selling price, sales of bleach were not affected by...

Mar 2015 | US$1,000 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Greece

No major developments occurred in dishwashing in Greece in 2014, yet sales performed slightly better in comparison to the previous year. Hand dishwashing witnessed positive, albeit marginal growth in volume terms. Automatic dishwashing products on ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Bottled Water in Greece

2014 saw an impressive increase in tourist arrivals. This provided a substantial boost to bottled water sales as tourists account for around 12-15% of overall bottled water consumption in Greece. Increasing tourism, however, was not enough to ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Carbonates in Greece

Carbonates started to show signs of a recovery in the off-trade channel in 2014, witnessing marginal volume growth. This was mostly due to the products’ performance in supermarkets, where sales increased as a result of aggressive discounting.

Mar 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Concentrates in Greece

The launch of Lipton Ice Tea & Honey continued to generate growth for powder concentrates in both current value and volume terms in 2014. The category, which has suffered from a lack of investment and innovation for several years, was rejuvenated by ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Juice in Greece

2014 was a better year for juice, with promotional activities stimulating consumer interest in the category. Although juice consumption has dropped tremendously from previous years, the category is gradually recovering, with growth remaining negative...

Mar 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Soft Drinks in Greece

2014 was a better year for soft drinks, with the market starting to show signs of recovery. Growth rates remained negative in most categories but the decline in sales was more moderate in comparison to previous years. Negative growth was mostly ...

Mar 2015 | US$2,100 | Pages: 76 | Add to cart | View details

Country Report

RTD Coffee in Greece

Starbucks Discoveries was introduced to the Greek market in October 2014 by Arla Foods Hellas SA. In view of the time that the launch took place, its impact on the category was marginal, although it is set to become a driver of growth in 2015.

Mar 2015 | US$1,000 | Pages: 23 | Add to cart | View details

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