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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Drinking Milk Products in Greece

The ageing population in Greece is having an influence on the consumption patterns of dairy products in general, especially milk. Older consumers have concerns about cholesterol levels and this is pushing many to opt for reduced-fat or fat-free milk....

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Gum in Greece

The latest trend in gum is for products which offer a longer-lasting flavour. The trend began with the launches of Trident 40 Minutes and Mentos 45 Minutes. The recession remains a major obstacle to growth, with gum posting a 12% decline in current ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Confectionery in Greece

The category leader in 2013 was Mondelez Hellas with a value share of 29%, which is predicted to reach 30% by the end of 2014. In 2013, the company’s share declined by two percentage points. This can mainly be attributed to Lacta, which in 2013 ...

Nov 2014 | US$1,900 | Pages: 70 | Add to cart | View details

Country Report

Dairy in Greece

With a 7% value share, FrieslandCampina continues to lead a fragmented category due to its very strong presence in packaged and unpackaged hard cheese. The company markets the brands Nounou, Milner and Fina. Fage SA ranks a close second, with ...

Nov 2014 | US$1,900 | Pages: 88 | Add to cart | View details

Country Report

Cafés/Bars in Greece

Consumer spending dropped even further in cafés/bars during 2013; however, new business development was still on the rise. New outlets opened at an even faster rate than old ones closed down, as there was a growing need for self-employment in Greece....

Oct 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Fast Food in Greece

Fast food operations saw immense competition from other foodservice channels and from food specialist retailers during 2013. Channels such as cafés/bars, 100% home delivery/takeaway, self-service cafeterias and even street stalls/kiosks gained ground...

Oct 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Full-Service Restaurants in Greece

The recession continued to have a negative impact on the performance of full-service restaurants in Greece during 2013. Consumers were forced to make cutbacks in most areas of their lives, including entertainment and foodservice of every kind, but ...

Oct 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Consumer Foodservice in Greece

Demand for consumer foodservice in Greece continued to fall in 2013; albeit at a slower pace than in the previous two years. Greeks still faced difficulties due to high unemployment and low disposable incomes, and confidence remained low. However the...

Oct 2014 | US$1,900 | Pages: 119 | Add to cart | View details

Country Report

Self-Service Cafeterias in Greece

The number of outlets increased for self-service cafeterias in 2013, as the leader Venetis AVEET continued to invest in the channel. Nevertheless, self-service cafeterias only has a marginal presence in overall consumer foodservice in Greece, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Street Stalls/Kiosks in Greece

High unemployment rates and falling levels of income in Greece continued to drive Greeks into self-employment. Many decided to start their own business amidst the recession, with this increasing the number of operators of street stalls/kiosks during ...

Oct 2014 | US$900 | Pages: 21 | Add to cart | View details
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