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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Large Cooking Appliances in Greece

Built-in large cooking appliances declined by 3% in volume terms in 2015, thus hindering the growth of overall large cooking appliances. Built-in cooker hoods saw the worst performance, with a 5% volume decline. The decline in sales of built-in ...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Microwaves in Greece

Volume sales of microwaves continued to decline in 2015, albeit at a slower rate compared with previous years. The growth of this category was hindered mainly by trends in packaged food, which do not favour the sale of these appliances in Greece. ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Consumer Appliances in Greece

Consumer appliances in Greece performed well in 2015, showing signs of growth despite the continued recession. As many Greek households opted to repair rather than replace their old appliances over the review period, the acquisition of new appliances...

Jan 2016 | US$2,650 | Pages: 132 | Add to cart | View details

Country Report

Personal Care Appliances in Greece

Hair care appliances accounted for the highest sales and saw the strongest volume growth in personal care appliances in 2015. Such products are found in most Greek households, and sales benefited from the fact that Greek women reduced the frequency ...

Jan 2016 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Refrigeration Appliances in Greece

Despite the continuing recession in Greece and a new package of harsh austerity measures being implemented in 2015, refrigeration appliances displayed signs of growth, with a 7% increase in volume terms. This can be attributed to the fact that in the...

Jan 2016 | US$990 | Pages: 43 | Add to cart | View details

Country Report

Small Cooking Appliances in Greece

Consumer trends in food and beverages (especially coffee) are driving sales of small cooking appliances in Greece. The leading trend in coffee machines continues to be standard espresso coffee machines, due to a shift to espresso. Healthy ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles remained by far the largest category in small kitchen appliances (non-cooking) in 2015. During 2015 there were 154,600 units sold in Greece. However, the penetration rate is rather low, allowing room for further growth. Kettles increased by ...

Jan 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. Whilst this development was followed by vacuum cleaners starting to be manufactured based on more advanced features to achieve energy saving, consumers’ response was not positive. ...

Jan 2016 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Air Treatment Products in Greece

Volume sales of air conditioners, the largest category within air treatment products in Greece, continued to fall in 2015, witnessing a 5% decline. In 2013, the rise in oil prices led to 20% volume growth for air conditioners, which were installed in...

Jan 2016 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Packaged Food in Greece

In line with discounting activities and changes in packaged food distribution, value sales declined in 2015. Manufacturers and retailers continued to use aggressive promotional activities to appeal to financially stricken Greeks and this translated ...

Dec 2015 | US$7,150 | Pages: 220 | Add to cart | View details
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