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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Wipes in Greece

With disposable incomes in Greece having fallen tremendously in recent years, unemployment rates reaching 27% in 2013 and widespread uncertainty about the future of the country’s economic situation, many Greeks were forced to alter their consumption ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Greece

The sharp rise recorded in the number of inbound tourist arrivals in Greece during 2013 boosted demand for away-from-home tissue and hygiene as demand increased among the operators of hotels and other hospitality establishments throughout the year. ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Greece

Although cotton wool/buds/pads are considered basic and essential products for all which are essential for all Greek households, the economic recession continued to take its toll on sales in the category during 2013. The impact of the economic ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Greece

Following several years of steep declines, 2013 was a better year for both power and liquid concentrates. Liquid concentrates highly benefits from the recession. Presenting a cheap alternative to juice and an overall economic solution for a ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Juice in Greece

Consumption of juice declines rapidly in Greece amidst the economic downturn. With disposable incomes having been squeezed tremendously over the past three years, Greeks purchase juice far less frequently than the used to. Chilled products decline at...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

With the country falling deeper into recession and disposable incomes squeezing further during 2013 in context of tax hikes and rising living costs in Greece, it comes as no surprise that consumption of soft drinks dropped. Consumers notably decrease...

May 2014 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

RTD Coffee in Greece

In context of the ongoing recession and with Greeks left with less money to spend, it is not surprising that consumption of RTD coffee is rapidly declining. Such products are seen as overpriced, and with prices of fresh coffee having fallen ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession, the RTD tea category continues to display positive growth for another consecutive year. Large investment in the category, it’s healthy positioning which is further enhanced by the constant launches of green tea-based ...

May 2014 | US$900 | Add to cart | View details

Country Report

Sports and Energy Drinks in Greece

Sales of sports and energy drinks continue to display impressive growth, despite the difficult economic conditions in Greece, driven by the performance of energy drinks. The category continues to take market share from carbonates, yet growth derives ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Greece

Impulse purchases of bottled water are declining at a faster rate in comparison to sales via supermarkets, due to consumers being forced to reduce spending on non-essential items as a result of economic concerns. Consumers are thus increasingly ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details
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