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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Direct Selling in Greece

The financial crisis, which began in 2009, remained an obstacle to the performance of direct selling. Greek consumers reduced their expenditure, witnessing their income being reduced and taxes at higher levels than ever. Direct selling, however, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Electronics and appliance specialist retailers underwent changes over the review period due to retailers trying to ensure traffic amid the recession. The competitive environment consolidated around a few large players, while operating companies ...

Jun 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Retailing in Greece

Greece was still undergoing a period of recession with a weak economy in 2013. Unemployment was above 25% and consumer confidence low, hence there was no surprise that retail spending continued to decline in 2013. The worst of the economic crisis ...

Jun 2014 | US$1,900 | Pages: 142 | Add to cart | View details

Country Report

Incontinence in Greece

Greece’s population is ageing and this translates into strong growth potential for incontinence products. Although the ongoing economic recession is hindering the performance of the category to a certain extent given that massive cuts in pensions has...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Greece

As the economic crisis continues to dominate the lives of the vast majority of Greek people, many are reluctant to have children and this has resulted in a sharp decline in birth rates. Financially struggling Greek couples are hesitating to start ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in Greece

With most tissue and hygiene products maintaining commodity status in Greek households, volume sales in many categories were only slightly negatively affected by the economic recession, although demographic changes have limited volume growth. Value ...

May 2014 | US$2,400 | Pages: 64 | Add to cart | View details

Country Report

Retail Tissue in Greece

Within the context of Greece’s ongoing economic recession, declining disposable incomes and rising unemployment, consumer behaviour is Greece has changed considerably in recent years. Many consumers are beginning to purchase only what is absolutely ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Sanitary Protection in Greece

Value for money became the key trend in sanitary protection in Greece at the end of the review period. While the category remained relatively resilient to the economic crisis in volume terms, value sales have been falling for several years as price ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Wipes in Greece

With disposable incomes in Greece having fallen tremendously in recent years, unemployment rates reaching 27% in 2013 and widespread uncertainty about the future of the country’s economic situation, many Greeks were forced to alter their consumption ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Greece

The sharp rise recorded in the number of inbound tourist arrivals in Greece during 2013 boosted demand for away-from-home tissue and hygiene as demand increased among the operators of hotels and other hospitality establishments throughout the year. ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details
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