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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Greece

Weather conditions are the key factor determining the performance of cough, cold and allergy (hay fever) remedies in Greece. The category remains highly dependent on the prevailing weather conditions and the consequent incidence of illness. In this ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Dermatologicals in Greece

The performance of dermatologicals in 2014, which saw value sales increase by 7%, was attributable to the fact that the category is recovering from the acute declines recorded in the recent past, as well as to the wave of switches that took place ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vending in Greece

Vending continued to suffer from low consumer demand, as well as from competition from cheaper alternatives, such as grocery stores. Limited availability is another reason for the poor performance of vending in Greece. In 2014 vending posted a ...

Feb 2015 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

The Greek recession had a significant impact on apparel and footwear specialist retailers over 2009-2014, which lost nearly 50% of its sales in total. In 2014, however, the channel seemed to be stabilising. Economic conditions are still unstable, and...

Feb 2015 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Direct Selling in Greece

Internet retailing is marching forwards in Greece, prolonging the decline in sales in other retail channels, including direct selling. The well-established players in direct selling, such as Tupperware, Avon and Oriflame, are making continuous ...

Feb 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

The effects of the recession are still determining trends and attitudes in Greece, with consumers being reluctant to spend on large-ticket items such as electronics and appliances – even though the general climate was much more positive in 2014 than ...

Feb 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Grocery Retailers in Greece

Grocery retailers in Greece clearly shifted towards smaller formats in 2014. Over the last five years, recession-hit Greeks increasingly made grocery purchases based on strictly-followed shopping lists, and therefore opted for grocery stores with ...

Feb 2015 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

In 2014 Greek chemists/pharmacies saw a series of changes in legislation and licensing regulations. Amongst the most important were the withdrawal of limitations regarding the licensing of chemists/pharmacies, the liberation of geographic ...

Feb 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Homeshopping in Greece

Homeshopping continued to suffer as the penetration of internet retailing increased in Greece, with more broadband connections, and more internet access via mobiles and tablets. Homeshopping also lagged behind other non-store channels due to limited ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Internet Retailing in Greece

Greeks have been left with low disposable incomes and high uncertainty due to the Greek recession, and this was why whatever money they were willing to spend in 2014, they tried to spend it wisely. Internet retailing provides a wide spectrum of ...

Feb 2015 | US$900 | Pages: 56 | Add to cart | View details

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