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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Sanitary Protection in Greece

Per capita consumption of sanitary protection in Greece stood at 232 units per woman for 2015. There is still room for volume growth in sanitary protection in Greece where consumption is below the Western European average. However, an obstacle to ...

Mar 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Wipes in Greece

Personal wipes outperformed home care wipes and floor cleaning systems in 2015. In fact, home care wipes and floor cleaning systems is a “dying” category in Greece, with sales steadily declining year on year. It lags behind in terms of investment ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Concentrates in Greece

Concentrates is a soft drinks category with very limited growth potential in Greece and in 2015 this was confirmed by the fact that the category continued to generate negative growth despite some investment by Elais Unilever Hellas during the review ...

Feb 2016 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Energy Drinks in Greece

Despite the widespread economic uncertainty in the country resulting in many Greeks reducing spending on everything non-essential, energy drinks continued to generate positive growth in 2015, making it among the best performing soft drinks categories...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Carbonates in Greece

Political and economic developments in Greece took their toll on sales of carbonates in 2015. While 2014 saw carbonates starting to make a slow recovery as rising sales were registered through supermarkets, the trends changed for the worse in 2015 as...

Feb 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Juice in Greece

Sales of juice continued to post negative growth in Greece during 2015. This was partially due to the maturity of the category, but also because financially constrained Greek consumers are ever more likely to squeeze their own oranges at home rather ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

The election of left-wing party Syriza as Greece’s government in January 2015 was followed by great optimism among the Greek population, although this soon this collapsed as negotiations between the new government and the country’s creditors ended ...

Feb 2016 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

RTD Coffee in Greece

Recent political developments and their adverse impact upon the country’s economic landscape in 2015 had a marginal effect upon RTD coffee, which is one of the best performing soft drinks categories in Greece. Following years of steady decline in ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

RTD Tea in Greece

Despite being a category with very good growth potential and in spite of the substantial investment of most of the players in the category in new product launches and advertising campaigns, RTD tea witnessed steep declines in sales in 2015. The ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Greece

Neither Coca Cola Hellas nor PepsiCo have invested substantially in sport drinks in Greece, and the category has never managed to establish a strong consumer base in Greece. Within this context, sport drinks continued to see declining sales for ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details
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