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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Total: (175)



Country Report

Street Stalls/Kiosks in Greece

Unemployment remained high in Greece in 2014, and spending decreased. These trends continued to drive Greeks into self-employment by either starting their own business or maintaining an operation despite its low revenues. Predictions for the success ...

Jun 2015 | US$990 | Pages: 21 | Add to cart | View details

Country Briefing

Business Environment: Greece

Greece’s severe economic crisis has contributed to a deterioration of the country’s business climate, due to economic uncertainty that has curbed public investment and foreign direct investment (FDI) levels; soaring unemployment; and rising total tax...

Jun 2015 | US$250 | Pages: 12 | Add to cart | View details

Country Report

Beer in Greece

The merger between Olympic and Mythos breweries, which was completed in November 2014, brought significant changes to the competitive landscape. With two of the largest breweries joining forces and Athenian Brewery having witnessed substantial losses...

Jun 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Cider/Perry in Greece

Sales of cider/perry experienced remarkable growth in 2014, especially given the gloomy scenario within other alcoholic drinks in Greece. However, in spite of this rise, consumption per capita remained low and most Greek consumers still regarded ...

Jun 2015 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Greece

Despite cocooning developing into a key trend in Greece and the fact that most products in the category are positioned for home consumption, as well as several strong new product launches over the review period, RTDs/high-strength premixes was not ...

Jun 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Spirits in Greece

Cocktails became established as a key trend in Greece in 2014, and this created a prosperous basis for growth in a number of categories. In 2014, bitters recorded a volume increase of 6% in the on-trade, driven by the good performance of Aperol which...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Wine in Greece

Wine continued to register negative total volume growth in 2014, due to a variety of reasons. Greeks reduced their consumption of wine during the recession, although wine was amongst the most resilient categories, given its lower unit prices in ...

Jun 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Alcoholic Drinks in Greece

Having witnessed huge losses over the review period in the context of the recession, alcoholic drinks began to show signs of recovery towards the end of the period, driven mostly by the performance of beer. Greek consumers were not even close to ...

Jun 2015 | US$2,100 | Pages: 88 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Baby and Child-Specific Products in Greece

According to latest Eurostat data, the number of births in Greece reached 94,100 in 2013, compared to 100,980 in 2012 (National Bureau of Statistics data), 106,000 in 2011 and 117,900 in 2009. The continuous decline in the number of births is related...

May 2015 | US$990 | Pages: 28 | Add to cart | View details

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