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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Direct Selling in Greece

Internet retailing is marching forwards in Greece, prolonging the decline in sales in other retail channels, including direct selling. The well-established players in direct selling, such as Tupperware, Avon and Oriflame, are making continuous ...

Feb 2015 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

The effects of the recession are still determining trends and attitudes in Greece, with consumers being reluctant to spend on large-ticket items such as electronics and appliances – even though the general climate was much more positive in 2014 than ...

Feb 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Grocery Retailers in Greece

Grocery retailers in Greece clearly shifted towards smaller formats in 2014. Over the last five years, recession-hit Greeks increasingly made grocery purchases based on strictly-followed shopping lists, and therefore opted for grocery stores with ...

Feb 2015 | US$900 | Pages: 72 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Greece

In 2014 Greek chemists/pharmacies saw a series of changes in legislation and licensing regulations. Amongst the most important were the withdrawal of limitations regarding the licensing of chemists/pharmacies, the liberation of geographic ...

Feb 2015 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Homeshopping in Greece

Homeshopping continued to suffer as the penetration of internet retailing increased in Greece, with more broadband connections, and more internet access via mobiles and tablets. Homeshopping also lagged behind other non-store channels due to limited ...

Feb 2015 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Internet Retailing in Greece

Greeks have been left with low disposable incomes and high uncertainty due to the Greek recession, and this was why whatever money they were willing to spend in 2014, they tried to spend it wisely. Internet retailing provides a wide spectrum of ...

Feb 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Greece

The effects of the Greek recession were still evident in consumer behaviour in 2014. Greeks continued to avoid non-staple and luxury items such as jewellery, whilst spending stabilised or rose for other products, such as bags and luggage and toys and...

Feb 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Mixed Retailers in Greece

With Greeks still very low on cash, demand in mixed retailers has been gradually shifting towards cheaper product options. Variety stores with a budget-priced philosophy were once again on the rise, whilst department stores also tried to turn to ...

Feb 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Retailing in Greece

Retailing was starting to stabilise in 2014, seeing only a low decline in current value sales. The effects of the recession were still evident, with low disposable incomes, low consumer confidence and high unemployment; yet the economy seemed to ...

Feb 2015 | US$1,900 | Pages: 159 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles is the largest category in small kitchen appliances (non-cooking), yet with only 149,400 units sold in Greece in 2014, the penetration rate is rather low, allowing room for growth. Kettles witnessed an increase of 7% in volume terms in 2014, ...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

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