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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Concentrates in Greece

Following several years of steep declines, 2013 was a better year for both power and liquid concentrates. Liquid concentrates highly benefits from the recession. Presenting a cheap alternative to juice and an overall economic solution for a ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Juice in Greece

Consumption of juice declines rapidly in Greece amidst the economic downturn. With disposable incomes having been squeezed tremendously over the past three years, Greeks purchase juice far less frequently than the used to. Chilled products decline at...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

With the country falling deeper into recession and disposable incomes squeezing further during 2013 in context of tax hikes and rising living costs in Greece, it comes as no surprise that consumption of soft drinks dropped. Consumers notably decrease...

May 2014 | US$1,900 | Pages: 80 | Add to cart | View details

Country Report

RTD Coffee in Greece

In context of the ongoing recession and with Greeks left with less money to spend, it is not surprising that consumption of RTD coffee is rapidly declining. Such products are seen as overpriced, and with prices of fresh coffee having fallen ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

RTD Tea in Greece

Regardless of the recession, the RTD tea category continues to display positive growth for another consecutive year. Large investment in the category, it’s healthy positioning which is further enhanced by the constant launches of green tea-based ...

May 2014 | US$900 | Add to cart | View details

Country Report

Sports and Energy Drinks in Greece

Sales of sports and energy drinks continue to display impressive growth, despite the difficult economic conditions in Greece, driven by the performance of energy drinks. The category continues to take market share from carbonates, yet growth derives ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Bottled Water in Greece

Impulse purchases of bottled water are declining at a faster rate in comparison to sales via supermarkets, due to consumers being forced to reduce spending on non-essential items as a result of economic concerns. Consumers are thus increasingly ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Carbonates in Greece

Consumption of carbonates in Greece declines rapidly for one more consecutive year despite large investment in the category. Innovation has been under the spotlight over the past year, with organic products, products sweetened with stevia and new ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Tea in Greece

Tea is still a niche market in Greece, yet performs well amidst the recession, possibly due to its still low base. There is not an established tea culture in Greece, with coffee remaining the most preferred hot drink amongst the majority in Greece, ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Greece

Other hot drinks in Greece is mainly divided between child-specific chocolate based drinks and adult products, where again chocolate-based products dominate. Malt-based drinks is a niche market with virtually only two brands available, Hemo and ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details
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