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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Air Care in Greece

Air care was the most severely affected category in home care by the economic developments in Greece over the review period. Air care products are viewed by most Greeks as a luxury purchase and sales have in this context been influenced by the ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Bleach in Greece

Despite maturity and being a category that lags in terms of investment and innovation, bleach has proven to be a recession-proof category that continues to register positive volume growth. Bleach still has a commodity status in Greece and is seen as ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Dishwashing in Greece

Given their commodity status among most households, dishwashing products have shown resilience to the economic downturn and to the socio-political turbulences that affected the country’s economy in 2015. Hand dishwashing, despite maturity, displayed ...

Jan 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Home Insecticides in Greece

Sales of home insecticides declined in 2015 as a result of maturity, lack of significant developments and unfavourable weather conditions. Temperatures were unusually low until the beginning of July while socioeconomic factors also influenced ...

Jan 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Greece

Liquid detergents gained share at the expense of powders in 2015. Powders lagged behind in terms of innovation while this particular format also attracts much less investment from manufacturers. Most consumers who still opt for powders do so ...

Jan 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Home Care in Greece

Home care sales in Greece registered a decline in 2015, a trend that characterised the previous four years. In fact, value sales declined at a faster rate in 2015 in comparison to the previous years. Aggressive promotional activities are partly the ...

Jan 2016 | US$2,650 | Pages: 71 | Add to cart | View details

Country Report

Polishes in Greece

Sales of polishes registered a double-digit decline for another consecutive year. In 2015, value and volume sales declined by 18% each, in line with the respective review period CAGRs. Changes in consumer lifestyles and aesthetics hinder growth of ...

Jan 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Surface Care in Greece

A shift away from task-specific products is evidenced in surface care in Greece in the context of the ongoing recession, which resulted in a decline in disposable incomes. Financially-strapped Greeks are rationalising their purchases and are trying ...

Jan 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Toilet Care in Greece

As a result of the general instability that characterised the socioeconomic and political landscape in Greece in 2015 and the introduction of capital controls, sales of toilet care declined. Consumers held back their spending amidst the general ...

Jan 2016 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

Greeks continued to feel the pressure of the unstable domestic environment in 2015, with the political and financial uncertainty climbing to another high as the discussions with European partners led to capital controls and new austerity measures. ...

Jan 2016 | US$990 | Pages: 40 | Add to cart | View details

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