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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Skin Care in Greece

Skin care remains the biggest single category within beauty and personal care in Greece. Faced with a plethora of choices, Greek consumers have come to look for products with specific features that fit their needs. At the same time, amidst the ...

May 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sun Care in Greece

Products that combine sun protection with tanning features (‘tan-boosters’), constituting the upcoming 'tan and protect' category represent one of the most dynamic trends in sun protection in Greece for 2014. Another upcoming trend, which is expected...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Apparel Accessories in Greece

Spontaneous shopping declined considerably over the review period in Greece, with only a small difference in 2014, given that consumer confidence remains quite low. Greek consumers still avoid non-essential purchases especially on items they only buy...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Childrenswear in Greece

Parents in Greece seemed more willing to spend money on childrenswear in 2014 as the economic conditions in the country stabilised. The category had a four-year period of continuous falls during the recession and lost 28% of its value since 2009. In ...

May 2015 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Footwear in Greece

High unemployment levels and the increased need for practicality and convenience drove demand for everyday, casual items to the detriment of formal and fancy footwear. High-heeled shoes lost share as Greek women opted for flat or low-heeled shoes. In...

May 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Hosiery in Greece

Consumers in Greece suffered a five-year period of economic repression with serious losses of income, falling spending budgets and high unemployment rates during 2014. This period led to a series of changes in consumer perceptions and preferences, ...

May 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Jeans in Greece

The recession boosted the need for convenient, handy and practical clothing which lasts longer and is multifunctional, so that it can be worn on a variety of different occasions. What is more, high unemployment meant fewer people were obliged to wear...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Menswear in Greece

Fashion trends are rather important to Greek consumers and men in particular. Men in Greece follow fashion trends even though the harsh economic environment over the past five years shifted demand towards more affordable items and brands. Naturally, ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

Apparel and footwear current value growth was positive in 2014, albeit marginally so. The effects of the recession were still evident in everyday lives and in consumer choices, but demand seemed to be boosted slightly by the stability of the ...

May 2015 | US$2,100 | Pages: 84 | Add to cart | View details

Country Report

Sportswear in Greece

Greek consumers are more willing to take up sport; it is reported that sports activities actually benefited from the recession and the downfall of the Greek economy. There are practical reasons behind this trend, as consumers now do not have as much ...

May 2015 | US$990 | Pages: 15 | Add to cart | View details
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