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Greece

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

Greece StatisticsConsumer Lifestyles in Greece

Greece Country BriefingsFuture Demographics: Greece in 2030

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    Beer in Greece

    Jun 2017

    The excise tax on beer in Greece increased in 2016, rising from EUR2.5 to EUR5.0 per hectolitre from June. For microbreweries, which in Greece are deemed to be companies producing up to 200,000 hectolitres annually, the excise tax rose from EUR1.3 to...

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    Country Report

    Cider/Perry in Greece

    Jun 2017

    Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewery’s strong investment in supporting its Strongbow ...

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    Country Report

    Alcoholic Drinks in Greece

    Jun 2017

    Following consecutive declines over 2011-2015, alcoholic drinks in Greece posted modest growth in total volume and current value sales in 2016. Declines in total volume and current value sales over most of the review period were mainly due to the ...

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    Country Report

    Rtds/High-Strength Premixes in Greece

    Jun 2017

    In 2016 the growing popularity of cider/perry in Greece cannibalised demand for spirit-based RTDs, the leading product type within RTDs/high-strength premixes in total volume sales terms. Cider/perry and spirit-based RTDs are both perceived as ...

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    Country Report

    Spirits in Greece

    Jun 2017

    Premiumisation and cocktails were the key trends in spirits in 2016. Greeks reduced their overall spirits consumption considerably over the review period. This contributed to a flourishing premiumisation trend, however, as people became more ...

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    Country Report

    Wine in Greece

    Jun 2017

    The introduction of an excise tax coupled with a hike in VAT (which rose from 23% to 24% in June) caused the overall retail average unit price for wine to rise sharply in current value terms in 2016. Apart from driving up prices, the introduction of ...

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    Country Report

    100% Home Delivery/Takeaway in Greece

    May 2017

    In the midst of the continuing recession, 100% home delivery/takeaway has witnessed considerable volume growth in Greece as financially-ridden consumers are shifting towards low-cost food and drink options in order to save money. Furthermore, chained...

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    Country Report

    Cafés/Bars in Greece

    May 2017

    The continuous economic and political upheaval that Greece has witnessed since 2009 has brought about changes in the eating and entertainment habits of many Greeks, who now tend to focus more on price and product quality. In this context, a shift ...

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    Country Report

    Consumer Foodservice By Location in Greece

    May 2017

    Retail witnessed the slowest current value decline in terms of consumer foodservice locations in 2016. Consumer foodservice through retail declined by 3% in current value terms 2016, which was due primarily to the development of new shopping centres,...

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    Country Report

    Fast Food in Greece

    May 2017

    The economic and socio-political turbulences that have plagued Greece since 2009 resulted in the decline of fast food over the review period. More specifically, the category declined by CAGRs of 5% in current value terms and 3% in terms of ...

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    Country Report

    Full-Service Restaurants in Greece

    May 2017

    After years of unremitting recession, new austerity measures were introduced in 2016 leading to a further decline in disposable incomes. These measures included an increase in the rate of VAT from 23% to 24%, which was implemented over the summer and...

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    Country Report

    Consumer Foodservice in Greece

    May 2017

    The ongoing recession that plagued Greece over the review period continued in 2016, as the government introduced new increases in taxation that led to a further decline in disposable income and consumer spending. The rise in the VAT rate from 23% to ...

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    Country Report

    Self-Service Cafeterias in Greece

    May 2017

    After several years of continuous growth, self-service cafeterias witnessed declines of 4% and 2% in current value terms and transactions volume respectively in 2016. No new outlets were opened by chained operators in the channel in 2016, while the ...

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    Country Report

    Street Stalls/Kiosks in Greece

    May 2017

    Operators of street stalls/kiosks in Greece have traditionally served a limited range of low-cost products, such as souvlaki and hot dogs as well as seasonal offerings like grilled sweetcorn in the summer and grilled chestnuts during the winter. This...

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    Country Report

    Cat Food in Greece

    May 2017

    The cat population is set to increase further, albeit at a slow pace in 2017, creating good ground for volume growth, however consumers are set to remain frugal. Economy products will continue to gain share in 2017 as a result of shrinking disposable...

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    Country Report

    Dog Food in Greece

    May 2017

    No major changes are anticipated to occur in 2017 as the key trend affecting the performance of dog food in Greece is the recession, and the economy is not set to perform any better in 2017. On the contrary, with new austerity measures expected to ...

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    Country Report

    Other Pet Food in Greece

    May 2017

    Minor changes are set to take place in 2017 in other pet food. Volume sales are set to decline further driven by a decline in the bird and fish population, which is subsequently set to result in a decline in demand for bird and fish food. On the ...

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    Country Report

    Pet Care in Greece

    May 2017

    A number of factors are resulting in a decline in the sales of pet food and pet care products. The ongoing recession has caused a significant decline in disposable income over the review period and in 2016. As a result, Greek consumers are reducing ...

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    Country Report

    Pet Products in Greece

    May 2017

    Sales of pet products are set to decline further in 2017, yet at a slightly slower rate in comparison to 2016. The improved performance is because sales have already declined considerably. In volume terms, most categories are set to remain fairly ...

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    City Review

    Athens City Review

    May 2017

    Athens, which plays a crucial economic role within Greece with a national GDP share of nearly 50% in 2016, expects a more successful performance over 2016-2021. The city's real GDP, household incomes and consumer expenditure are forecast to finally ...

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