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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Processed Fruit and Vegetables in Greece

Political instability had deleterious effects for the Greek economy in 2015 as consumers felt highly insecure about their future spending, limiting their spending only to what is absolutely necessary. Within this rather adverse economic climate, many...

Nov 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Processed Meat and Seafood in Greece

Towards the end of the review period, processed meat and seafood saw demand polarising between premium products and the cheapest products. Movement towards the upper-priced categories came as result of consumers feeling they have already cut down ...

Nov 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Ready Meals in Greece

The ongoing turbulence in the political and the economic environment in Greece and the prolonged effects of the Greek economic recession are still influencing consumer behaviour and shopping trends in Greece. Greeks continue to seek new ways to ...

Nov 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Rice, Pasta and Noodles in Greece

The ongoing economic recession has resulted in consumers in Greece reducing their spending on consumer foodservice and increasingly cooking at home in order to save money. This trend is being intensified by the fact that rising unemployment rates ...

Nov 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Greece

The move away from consumer foodservice and towards home cooking continued to benefit sales of sauces, dressings and condiments towards the end of the review period. Ever more Greeks regard preparing their own meals from scratch as their new hobby, a...

Nov 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Soup in Greece

Growth in soup in Greece continues to be hindered by the fact that companies do not see lucrative opportunities in the category and are therefore not investing in it. As a result, product availability remains very limited. Maggi withdrew from instant...

Nov 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Sweet and Savoury Snacks in Greece

With disposable income shrinking, more Greeks are deciding to stay at home rather than going out as they attempt to fulfil their socialising needs through small informal gatherings. This shift in entertainment habits has created prosperous ground for...

Nov 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Sleep Aids in Greece

In 2015 the announcement and the outcome of the presidential elections resulted on the one hand in greater optimism, yet also to widespread uncertainty. The announcement of the referendum was welcomed by most Greeks, but it was also accompanied by a ...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Adult Mouth Care in Greece

Adult mouth care is a category which comprises various different types of products, such as mouth antiseptics, including the Hexalen and Betadine brands, and dental care products, including Plak Out. The consumers of adult mouth care products which ...

Nov 2015 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Analgesics in Greece

Analgesics benefited from the self-medication trend, with crisis-ridden consumers tending to avoid costly visits to the doctor, and instead using analgesics when the first symptoms of illness appear. Seasonality in terms of weather conditions and the...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

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