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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

RTD Tea in Greece

Regardless of the recession and the fact that RTD tea has been witnessing a steep decline in sales, heavy investment in the category continues. Several new launches were seen in 2014, reflecting the fact that manufacturers seem to still consider RTD ...

Mar 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Digestive Remedies in Greece

OTC digestive remedies in Greece benefited from the cessation of reimbursement for prescription-only products – mainly laxatives but also antacids and motion sickness remedies – that took place in the summer of 2014. As numerous products, with ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Eye Care in Greece

Eye care products recorded a 5% increase in value sales during 2014. While, in general, standard eye care is a fairly stable category in volume terms, value growth is being driven by the increasing penetration of more expensive, new technology ...

Mar 2015 | US$1,000 | Pages: 24 | Add to cart | View details

Country Report

Herbal/Traditional Products in Greece

Shrinking disposable incomes, due to the economic recession, continued to limit demand for more expensive herbal/traditional products during 2014. As a result, herbal/traditional products in Greece is now a category which is trapped between two ...

Mar 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Consumer Health in Greece

Consumer health posted positive growth in terms of value sales in 2014, after years of successive declines. The wave of switches that has taken place has expanded the number of products that are classified as OTC, boosting sales. Moreover, a trend ...

Mar 2015 | US$2,650 | Pages: 107 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in Greece

The number of smokers in Greece continued to decline during 2014. In 2012, consumption of cigarettes fell below 20 billion sticks, and the percentage of smokers among the general population declined to 31% from the rates of between 40% and 45% which ...

Mar 2015 | US$1,000 | Pages: 25 | Add to cart | View details

Country Report

Sports Nutrition in Greece

The clientele of Greece’s gyms and health clubs can be divided into three different groups: bodybuilders, people who work out regularly, and people who work out occasionally. Of these groups, bodybuilders is the most important for sports nutrition, ...

Mar 2015 | US$1,000 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in Greece

The key trend in 2014 for vitamins and dietary supplements was the entrance of the products in the grocery channel. So far, such products have been placed in Carrefour and some small chains with regional presence; however, the trend is set to gather ...

Mar 2015 | US$1,000 | Pages: 42 | Add to cart | View details

Country Report

Weight Management in Greece

The decline in weight management in Greece continued in all products other than weight loss supplements in 2014, The weight loss supplements stronger performance was attributable in part to the launch of Green Coffee SuperDiet from Astra Medical ...

Mar 2015 | US$1,000 | Pages: 32 | Add to cart | View details

Country Report

Wound Care in Greece

Amidst the recession, sales of wound care declined for the fifth consecutive year in 2014 – although at a slower rate than in 2012 and 2013. During 2014, a number of smaller brands, as well as private label lines of sticking plasters/adhesive ...

Mar 2015 | US$1,000 | Pages: 22 | Add to cart | View details
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