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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Portable Players in Greece

Much like the case of fixed-lens digital cameras, portable mp3 players and portable multimedia players are steadily losing ground in Greece due to the proliferation of smartphones with audio and video playback functions, which present consumers with ...

Jan 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Computers and Peripherals in Greece

The ongoing negative effects of the economic recession represented the main obstacle to positive growth returning to computers and peripherals in Greece during 2013. Falling disposable income levels and general financial insecurity loomed large in ...

Jan 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Frozen Processed Food in Greece

Frozen processed food is continuing to see negative growth rates, especially in value terms, in 2013. With the country falling deeper into recession, there is growing consumer demand for cheaper food options. Household budgets have become tighter and...

Jan 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Ready Meals in Greece

The recession is continuing in Greece during 2013, with a rise in unemployment rates, cuts in income levels and consumer confidence being very low. In this climate, consumers have been cutting down expenditure on shopping, even for food, even though ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Canned/Preserved Food in Greece

The worsening of Greek economic conditions during 2013 has prolonged the generally negative consumer climate in the country. Trends have been towards money-saving options and away from unnecessary expenditure. This has been driving consumers away ...

Jan 2014 | US$900 | Pages: 61 | Add to cart | View details

Country Report

Chilled Processed Food in Greece

Packaged chilled processed food is expected to lose ground in 2013 but still manage to generate good demand in comparison to unpackaged chilled food alternatives, despite the recession and the lower prices of the latter. Although concerned about ...

Jan 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Dried Processed Food in Greece

The unstable economic climate and the great recession continue to affect consumer attitudes in Greece, driving consumers to become more price sensitive and look for ways to save money. In this climate, consumers have been cutting down expenditure in ...

Jan 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Sugar Confectionery in Greece

Although sugar confectionery has been a category, which for consecutive years has lagged behind other confectionery categories, both in terms of investment and innovations, manufacturers have started to pay more attention to the category over the ...

Jan 2014 | US$900 | Pages: 64 | Add to cart | View details

Country Report

Yoghurt and Sour Milk Products in Greece

Some 80% of yoghurt consumed in Greece is packaged and only 20% is produced at home or purchased informally from producers. In terms of different types the largest category is plain spoonable yoghurt, which is split between Agelados (cow milk-based ...

Jan 2014 | US$900 | Pages: 63 | Add to cart | View details

Country Report

Baby Food in Greece

In 2012, the Greek birth rate dropped by 5% to stand at below 100,000 births. At the same time, the breastfeeding rate increased to over 85%, up from 83% in 2010. Both these factors have had a negative impact on the category, which registered a ...

Jan 2014 | US$900 | Pages: 58 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook