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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Spreads in Greece

In line with the economic downturn, a number of trends had a positive impact on spreads in Greece. More Greeks began to have breakfast at home in order to save money from snacking on the go and spreads provided a quick and tasty meal solution. ...

Nov 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Baked Goods in Greece

Growth in baked goods was limited due to maturity as consumption was already very high in Greece in 2014. A new trend that emerged in 2013 and gathered pace in 2014 was that of foodservice outlets serving sandwiches, freshly baked pastries and ...

Nov 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Biscuits in Greece

Biscuits is one of the snacks categories that managed to maintain sales despite the economic downturn in 2014, with volume sales of biscuits witnessing marginal growth. Value sales, on the other hand, recorded negative growth, partly due to ...

Nov 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Breakfast Cereals in Greece

As Greek consumers began to have breakfast at home in order to save money, breakfast cereals registered only a marginal decline in volume terms, whilst value sales continued to decline at a rapid pace. Consumers migrated to cheaper and more basic ...

Nov 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Ice Cream in Greece

Tourism boosted ice cream sales in 2013, yet, despite arrivals of foreign tourists recording impressive growth in the summer of 2013 and the tourist season being prolonged considerably, ice cream in total registered a large decline in sales, as ...

Nov 2014 | US$900 | Pages: 60 | Add to cart | View details

Country Report

Oils and Fats in Greece

Weather conditions were not favourable for olive oil, with 2013 being one of the worst years in terms of production of olive oil. Whereas on average the country would produce approximately 250,000 tonnes, in 2013 production is estimated to have ...

Nov 2014 | US$900 | Pages: 58 | Add to cart | View details

Country Report

Snack Bars in Greece

Snack bars registered positive growth in volume terms with sales increasing by 2% in 2014. Convenience was a key reason behind its good performance as more Greeks regarded bars as a healthy snack that could be consumed on the go. Whereas initially ...

Nov 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Bakery in Greece

With a 74% value share, unpackaged/artisanal products held the lion’s share in baked goods in 2014, with its presence being stronger in bread and pastries. In terms of packaged products, Papadopoulos ranked first with its value share reaching 3% in ...

Nov 2014 | US$1,900 | Pages: 74 | Add to cart | View details

Country Report

Meal Replacement in Greece

Greek female consumers are conscious about their weight, yet overall meal replacement products do not have an established consumer base. Obese or overweight individuals tend to either visit weight loss clinics or nutritionists when they want to lose ...

Nov 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Other Dairy in Greece

Most other dairy products in Greece lag behind in terms of development and innovation and this, combined with the considerable decline that Greeks have seen in their disposable incomes and which is stopping them from purchasing anything that is not ...

Nov 2014 | US$900 | Pages: 62 | Add to cart | View details
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