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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Carbonates in Greece

Consumption of carbonates in Greece declines rapidly for one more consecutive year despite large investment in the category. Innovation has been under the spotlight over the past year, with organic products, products sweetened with stevia and new ...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Tea in Greece

Tea is still a niche market in Greece, yet performs well amidst the recession, possibly due to its still low base. There is not an established tea culture in Greece, with coffee remaining the most preferred hot drink amongst the majority in Greece, ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Other Hot Drinks in Greece

Other hot drinks in Greece is mainly divided between child-specific chocolate based drinks and adult products, where again chocolate-based products dominate. Malt-based drinks is a niche market with virtually only two brands available, Hemo and ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Hot Drinks in Greece

The ongoing recession has led to significant salary cuts and shrinking disposable incomes over the past years, resulting in sales of hot drinks registering negative growth, as consumers are left with less money to spend. Coffee, the largest category ...

May 2014 | US$1,900 | Pages: 41 | Add to cart | View details

Country Report

Coffee in Greece

The strong coffee culture in Greece contributes to coffee sustaining positive volume growth despite the recession. The fact that Greeks are left with considerably less money to spend is however leading to qualitative changes regarding coffee ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

Demand for apparel and footwear continued to fall in 2013; albeit at a slower pace than in the previous two years. Greeks continued to face difficulties due to high unemployment and low disposable incomes, and consumer confidence remained low. ...

Apr 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Colour Cosmetics in Greece

Amidst yet another year of recession, Greek consumers remained extremely price-sensitive, and focused on more essential, ‘basic’ categories. Offers and discounts were abundant, as they represent the only way to attract consumers to premium ranges, ...

Apr 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Deodorants in Greece

Deodorants prove to be resilient to the recession, as they are considered staples. Although brand loyalty remains stronger in comparison to other personal care products, ever more Greeks are on the lookout for discounts, willing to stock products ...

Apr 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Depilatories in Greece

Diverse trends impact upon the performance of depilatories in Greece. On the one hand, the economic down turn forced women to reduce visits to salons and opt for depilation at home. At the same, laser hair removal becomes increasingly more ...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in Greece

In 2013, as over previous years, the recession pushed consumers away from luxury items. The recession trends favoured smaller bottle formats (30ml, 40ml) and cheaper brands, while items on offer or with gift-with-purchase were increasingly popular. ...

Apr 2014 | US$900 | Pages: 36 | Add to cart | View details

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