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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Baby and Child-Specific Products in Greece

According to the National Bureau of Statistics, the number of births reached 106,000 in 2011, compared to 115,000 in 2008, whereas this figures declined further in 2012 and 2013 with 2012 in particular being amongst the years with the lowest number ...

Apr 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Bath and Shower in Greece

Amidst the recession, price wars are becoming more prominent in bath and shower, hindering value growth. Whereas products like shower gel have commodity status, hence managing to secure positive volume growth, value sales are a hit by the fact that ...

Apr 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Footwear in Greece

The recession boosted the need for convenient, handy and practical footwear which will last longer and which is multifunctional, so that it can be worn on a variety of different occasions. What is more, high unemployment meant fewer people were ...

Apr 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Womenswear in Greece

The ongoing recession is still keeping demand indexes at very low levels; however, the consumption rate seems to be reaching its lowest point. In this context, it looks as if there is not much room left for further declines, at least not steep ones. ...

Apr 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Apparel Accessories in Greece

Apparel accessories continued to suffer as a result of the economic conditions in Greece, which led consumers to limit their spending. Trends indicating a move away from non-essential items were more evident, together with attention being paid to ...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Childrenswear in Greece

The failure of any real recovery to take hold in Greece, combined with the deepening problem of unemployment affecting both real incomes and consumer confidence, resulted in further declines for childrenswear in 2013, with sales declining as a result...

Apr 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Hosiery in Greece

With the winter being mild and the summer long, hosiery was not favoured by the weather conditions during 2013 in Greece. Also, fashion trends favoured leggings, which absorbed a great deal of the demand away from tights. Recession-struck consumers ...

Apr 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Jeans in Greece

Greek consumers faced some hard socioeconomic conditions over the last five years, whereby unemployment increased dramatically whilst wages fell substantially. In this climate, casualwear increased in preference, given its practical benefits, its ...

Apr 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Menswear in Greece

The ongoing recession and record-high unemployment levels continued to limit both purchasing power and consumers’ will to shop for apparel, especially amongst the male population. Greek men are not particularly into shopping for clothing, often ...

Apr 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Sportswear in Greece

Sports activities have actually been reported to have benefited from the recession and the downfall of the Greek economy. Reasons of practicality certainly lie behind this trend, as consumers now do not have as much money (and are thus unwilling to ...

Apr 2014 | US$900 | Pages: 22 | Add to cart | View details
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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook