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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Internet Retailing in Greece

Greeks have been left with low disposable incomes and high uncertainty due to the Greek recession, and this was why whatever money they were willing to spend in 2014, they tried to spend it wisely. Internet retailing provides a wide spectrum of ...

Feb 2015 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in Greece

The effects of the Greek recession were still evident in consumer behaviour in 2014. Greeks continued to avoid non-staple and luxury items such as jewellery, whilst spending stabilised or rose for other products, such as bags and luggage and toys and...

Feb 2015 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Mixed Retailers in Greece

With Greeks still very low on cash, demand in mixed retailers has been gradually shifting towards cheaper product options. Variety stores with a budget-priced philosophy were once again on the rise, whilst department stores also tried to turn to ...

Feb 2015 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Retailing in Greece

Retailing was starting to stabilise in 2014, seeing only a low decline in current value sales. The effects of the recession were still evident, with low disposable incomes, low consumer confidence and high unemployment; yet the economy seemed to ...

Feb 2015 | US$1,900 | Pages: 159 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Greece

Kettles is the largest category in small kitchen appliances (non-cooking), yet with only 149,400 units sold in Greece in 2014, the penetration rate is rather low, allowing room for growth. Kettles witnessed an increase of 7% in volume terms in 2014, ...

Feb 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. This means that vacuum cleaners will have to change energy class, and the wattage will fall from 2,000 or 2,300 to 800. Absorbability at the solenoid will increase, and so will the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Air Treatment Products in Greece

The weather conditions were not favourable for air conditioners in 2013, and continued to have a negative impact on sales in 2014. The summers were cooler in comparison with previous years, and temperatures over the winter 2013/2014 were higher in ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dishwashers in Greece

Following years of double-digit declines in sales, dishwashers began to show signs of recovery in 2013, and sales remained stable in volume terms in 2014. In current value terms sales continued to decline, by 2% in 2014. This was primarily driven by ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in Greece

Home cooking and baking is thriving in Greece in the context of the recession. Cooking shows stimulated consumers’ interest in cooking and baking in the first place, whilst the recession further contributed to the trend. A rise in unemployment ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Heating Appliances in Greece

Following years of impressive growth, sales of heating appliances declined in 2014. The steep decline of 15% in volume terms reflects the fact that the category has reached maturity, with most households already having a heating appliance. The fact ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

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