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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Mixed Retailers in Greece

Low consumer confidence as a result of the ongoing austere conditions in the Greek economy continued to impact retailing in Greece. Value sales in mixed retailers continued to suffer as a direct impact of this situation. Greeks are faced with high ...

Jun 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Vending in Greece

In 2013 the vending channel posted a further negative performance with an 18% drop in value sales. The main reason for this decline was the recession, which still had a great impact on the purchasing behaviour of Greeks. Consumers adjusted their ...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in Greece

Apparel and footwear specialist retailing continued to suffer in 2013 as a result of the economic conditions in Greece, which led consumers to limiting spending. Trends indicated an inclination to purchase cheaper items and budget brands, while ...

Jun 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in Greece

The financial crisis, which began in 2009, remained an obstacle to the performance of direct selling. Greek consumers reduced their expenditure, witnessing their income being reduced and taxes at higher levels than ever. Direct selling, however, ...

Jun 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Greece

Electronics and appliance specialist retailers underwent changes over the review period due to retailers trying to ensure traffic amid the recession. The competitive environment consolidated around a few large players, while operating companies ...

Jun 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Retailing in Greece

Greece was still undergoing a period of recession with a weak economy in 2013. Unemployment was above 25% and consumer confidence low, hence there was no surprise that retail spending continued to decline in 2013. The worst of the economic crisis ...

Jun 2014 | US$1,900 | Pages: 142 | Add to cart | View details

Country Report

Incontinence in Greece

Greece’s population is ageing and this translates into strong growth potential for incontinence products. Although the ongoing economic recession is hindering the performance of the category to a certain extent given that massive cuts in pensions has...

May 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in Greece

As the economic crisis continues to dominate the lives of the vast majority of Greek people, many are reluctant to have children and this has resulted in a sharp decline in birth rates. Financially struggling Greek couples are hesitating to start ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Tissue and Hygiene in Greece

With most tissue and hygiene products maintaining commodity status in Greek households, volume sales in many categories were only slightly negatively affected by the economic recession, although demographic changes have limited volume growth. Value ...

May 2014 | US$2,400 | Pages: 64 | Add to cart | View details

Country Report

Retail Tissue in Greece

Within the context of Greece’s ongoing economic recession, declining disposable incomes and rising unemployment, consumer behaviour is Greece has changed considerably in recent years. Many consumers are beginning to purchase only what is absolutely ...

May 2014 | US$900 | Pages: 25 | Add to cart | View details

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