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 Market Research for Greece

Euromonitor publishes reports on industries, consumers and demographics in Greece.

  • Industry specific reports offer insight into market size and market share in Greece; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Greece report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Greece in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Greece statistics page.

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Country Report

Vacuum Cleaners in Greece

In September 2014 energy labels were introduced for vacuum cleaners. This means that vacuum cleaners will have to change energy class, and the wattage will fall from 2,000 or 2,300 to 800. Absorbability at the solenoid will increase, and so will the ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Air Treatment Products in Greece

The weather conditions were not favourable for air conditioners in 2013, and continued to have a negative impact on sales in 2014. The summers were cooler in comparison with previous years, and temperatures over the winter 2013/2014 were higher in ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dishwashers in Greece

Following years of double-digit declines in sales, dishwashers began to show signs of recovery in 2013, and sales remained stable in volume terms in 2014. In current value terms sales continued to decline, by 2% in 2014. This was primarily driven by ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Food Preparation Appliances in Greece

Home cooking and baking is thriving in Greece in the context of the recession. Cooking shows stimulated consumers’ interest in cooking and baking in the first place, whilst the recession further contributed to the trend. A rise in unemployment ...

Feb 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Heating Appliances in Greece

Following years of impressive growth, sales of heating appliances declined in 2014. The steep decline of 15% in volume terms reflects the fact that the category has reached maturity, with most households already having a heating appliance. The fact ...

Feb 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Home Laundry Appliances in Greece

The extensive use of air conditioning for heating and cooling purposes over recent years has generated smog in Greece. The phenomenon is mostly evident in Athens, but also has a minor impact in other urban areas. In this context, Greeks are starting ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Irons in Greece

Even though trends in apparel favour textiles and clothing which do not require ironing, this is still common in Greek households. The category saw volume and current value sales decline during the review period, affected by the ongoing economic ...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Large Cooking Appliances in Greece

Freestanding cookers outperformed built-in hobs and ovens during 2014, as Greeks consumers shifted towards solutions which allowed them to save money. Built-in hobs and ovens are more expensive than freestanding cookers, whilst their sales are also ...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Microwaves in Greece

Although a number of consumer appliances began to show signs of recovery in 2014, this was not the case with microwaves, with growth rates remaining negative for another consecutive year. The decline in disposable incomes took its toll on microwaves....

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in Greece

2014 was a better year for consumer appliances in Greece. Major appliances, which over the review period witnessed steep declines, slowly started to show signs of recovery. Greeks who postponed replacing their appliances during previous years started...

Feb 2015 | US$2,400 | Pages: 123 | Add to cart | View details
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