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Market Research on Greece

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece.

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Euromonitor Greece reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Juice in Greece

Sales of juice continued to post negative growth in Greece during 2015. This was partially due to the maturity of the category, but also because financially constrained Greek consumers are ever more likely to squeeze their own oranges at home rather ...

Feb 2016 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Soft Drinks in Greece

The election of left-wing party Syriza as Greece’s government in January 2015 was followed by great optimism among the Greek population, although this soon this collapsed as negotiations between the new government and the country’s creditors ended ...

Feb 2016 | US$2,100 | Pages: 83 | Add to cart | View details

Country Report

RTD Coffee in Greece

Recent political developments and their adverse impact upon the country’s economic landscape in 2015 had a marginal effect upon RTD coffee, which is one of the best performing soft drinks categories in Greece. Following years of steady decline in ...

Feb 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

RTD Tea in Greece

Despite being a category with very good growth potential and in spite of the substantial investment of most of the players in the category in new product launches and advertising campaigns, RTD tea witnessed steep declines in sales in 2015. The ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Sports Drinks in Greece

Neither Coca Cola Hellas nor PepsiCo have invested substantially in sport drinks in Greece, and the category has never managed to establish a strong consumer base in Greece. Within this context, sport drinks continued to see declining sales for ...

Feb 2016 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Bottled Water in Greece

Adverse political and economic developments in Greece began to reach a peak during 2015 with the introduction of a capital controls in June 2015 and they lasted until negotiations between the Greek government and its lenders reached to an agreement, ...

Feb 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Menswear in Greece

2015 was a turbulent year for the Greek economy and Greek society, with consequent negative influences on consumer psychology. Within this unfavourable socioeconomic climate, consumers were highly insecure about their financial futures, with the ...

Feb 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Apparel and Footwear in Greece

The Greek apparel and footwear market returned to negative volume growth in 2015 as the political and economic conditions saw further turmoil after the imposition of capital controls during summer. Greeks have already gone through several years of ...

Feb 2016 | US$2,100 | Pages: 100 | Add to cart | View details

Country Report

Sportswear in Greece

The turmoil seen in the Greek economy during 2015 led to another drop in value sales of sportswear as consumer demand was dominated by the search for products at the lowest prices. Nevertheless, demand for sportswear was partially supported by the ...

Feb 2016 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Womenswear in Greece

Turbulent economic conditions remained in effect in Greece during 2015, making most consumers rather insecure in their spending. Overall, Greek consumers remain highly interested in low prices and value offers. At the same time, the capital controls ...

Feb 2016 | US$990 | Pages: 37 | Add to cart | View details
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