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Global Briefing

Green Growth in Hygiene Products

Mar 2012

Price: US$2,000

About this Report

About this Report

Although green products represent only a small share of even the most developed hygiene markets, it is the scale of growth that is significant. Environmental issues now permeate from manufacturing to product and on to disposal. With niche operators gradually becoming mainstream and mainstream operators slowly shifting towards green, change is inevitable but its pace is varied.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Objectives of the report

Introduction

Key Findings

Key findings

Green in nappies/diapers/pants

Nappies/diapers/pants: Key green considerations

Recycling?

Compostable/biodegradable

Waste worries providing argument for reusable nappies

Green nappies/diapers advance

Reusable alternatives

Reusable an alternative?

Waste not but want more

Naty creates more than a niche in the UK

Overtly green penetration

Alternative products

Libero and Svanen accreditation

What cost sustainability?

UK sees a green opportunity in private label nappy market

Main green concerns in nappies/diapers/pants

Green in wipes

Wipes see growth in emerging markets

Green in Hygiene

Most “green” choice in the UK and the US...

…but impact still slight in wipes

Clorox and Green Works

Personal care wipes

Future legislation

Main green concerns in wipes

Green in sanitary protection

Ultra-thin and sustainability

Away from ultra-thin

Wider developments in sanpro

Environmental footprint

Organic element of green

Price or green considerations first?

Green in incontinence

Sanitary protection green technology in incontinence

Green concerns

Green in cotton wool/buds/pads

Organic or fair trade

Future outlook

Future category trends (1)

Future category trends (2)

Future issue trends (1)

Future issue trends (2)

Definitions

“Green” terminology

Hygiene products definitions

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