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Country Report

Grocery Retailers in Ecuador

| Pages: 45

Price: US$900

About this Report

Executive Summary

TRENDS

  • Greater urbanisation has created crowded cities with long traffic jams, which is why consumers prefer to travel shorter distances. Historically, independent small grocers have had the advantage of being closer to customers, but lately modern grocery retailers, such as discounters and smaller formats of supermarkets, are extending their store networks in the more populated areas of the largest cities like Guayaquil and Quito. Also, as smaller cities become more urban and experience larger economic growth, they become more attractive for modern grocery retailers, as large retailing companies like Corporación La Favorita CA start to build their outlets in cities like Playas. Other cities that are experiencing growth in modern retail outlets are Guaranda, Coca, Machala and Riobamba.

COMPETITIVE LANDSCAPE

  • Corporación La Favorita CA, with 20% of value sales, led the channel in 2012. The company has been able to create differentiated brands that reach several different socioeconomic groups. Megamaxi and Supermaxi are hypermarket and supermarket brands, respectively, and are targeted at middle-high- and high-income groups, while Akí and Gran Akí are small and large supermarkets that are addressed to middle- and middle-low-income groups. The company also engages in constant renovation and expansion. In 2012, it invested US$40 million in order to construct more outlets and redesign some existing ones. Also, its vertical integration, with companies from the same group supplying several of its packaged food products, assures high quality goods from the beginning of the production process.

PROSPECTS

  • Urbanisation and its spurring of the expansion of modern grocery retailers in smaller cities is a trend that is expected to continue in the long-term, as the annual rate of urbanisation will increase to 19% in 2020. The increase of the purchasing power of the urban population will mostly depend on their ability to become skilled workers, as better education is available in the cities, and on the policies the government adopts in order to develop more urban jobs. However, there is a possibility that growing urbanisation will not be a positive phenomenon for retailers. If the government is not active in improving the planning of cities in terms of housing structures, education, and jobs, larger urbanisation might increase poverty. Nevertheless, as the current government is likely to continue its mandate at least until 2018, and its focus is to reduce poverty, it is more likely that the living standards of Ecuadorians will keep increasing.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Ecuador?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Ecuador - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Megamaxi in Guayaquil, Ecuador
  • Chart 2 Modern Grocery Retailers: Avicola Fernández in Guayaquil, Ecuador
  • Chart 3 Modern Grocery Retailers: Mi Comisariato in Guayaquil, Ecuador
  • Chart 4 Traditional Grocery Retailers: Minimarket Juanito in Guayaquil, Ecuador

CHANNEL DATA

  • Table 1 Sales in Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Grocery Retailers Brand Shares: Selling Space 2009-2012
  • Table 9 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 10 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 11 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 12 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Grocery Retailers in Ecuador - Company Profiles

Corporacion el Rosado SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corporación El Rosado SA: Key Facts
  • Summary 2 Corporación El Rosado SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Corporación El Rosado SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Corporación El Rosado SA: Competitive Position 2012

Corporacion La Favorita CA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Corporación La Favorita CA: Key Facts
  • Summary 6 Corporación La Favorita CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Corporación La Favorita CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Corporación La Favorita CA: Competitive Position 2012

Tiendas Industriales Asociadas TIA SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tiendas Industriales Asociadas Tía SA: Key Facts
  • Summary 10 Tiendas Industriales Asociadas Tía SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Tiendas Industriales Asociadas Tía SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Tiendas Industriales Asociadas Tía SA: Competitive Position 2012

Retailing in Ecuador - Industry Context

EXECUTIVE SUMMARY

The retailing industry in 2012 grew faster than in the review period

Urbanisation, an ally of retailing

The popularity of non-grocery products keeps expanding

Corporación La Favorita CA continues to lead the industry

An uncertain future lies ahead

KEY TRENDS AND DEVELOPMENTS

Decrease in oil prices might slow down economic growth

Mixed government regulations

Ecuador has one of the lowest FDI in Latin America and the world

Population is aging faster than in previous years

Migration and its Effects on Retailing and Consumption

A More Urbanised Ecuador

MARKET INDICATORS

  • Table 13 Employment in Retailing 2007-2012

MARKET DATA

  • Table 14 Sales in Retailing by Category: Value 2007-2012
  • Table 15 Sales in Retailing by Category: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 18 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 20 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Forecast Sales in Retailing by Category: Value 2012-2017
  • Table 27 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
  • Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 29 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Grocery vs non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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