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Country Report

Ecuador Flag Grocery Retailers in Ecuador

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Modern grocery retailers, as in 2012, continued to increase their presence among smaller retailing formats, like Tiendas Industriales Asociadas TIA SA, with its discount brand Tía Express. Supermarkets with smaller selling space (to enter attractive urban areas) also continued to grow. Corporación Favorita CA created a new brand under its brand name Aki, called Super Aki, which emphasises its offering of more grocery products and is a smaller format than Gran Aki.

COMPETITIVE LANDSCAPE

  • Corporación Favorita CA, with 24% current value share, continued to lead grocery retailers in 2013. The company has been able to create consumer loyalty, as it is positioned as a provider of high-quality products to an extent that its private label Supermaxi is highly regarded. The company has several brands which strategically cover several target markets: Supermaxi, Megamaxi (targeted to middle-high and high-income groups) and Aki, Gran Aki and Súper Aki, (targeted to middle and middle-low income groups). It is also constantly in touch with Ecuadorians’ needs. In order to satisfy its clients, Corporación Favorita created in 2013 Súper Aki, which focuses more on grocery products than Gran Aki.

PROSPECTS

  • It is very likely that during the forecast period, companies will develop larger real estate projects, like Plaza Tía, which will try to develop retailing facilities (at new and far away neighbourhoods with no quick access to shopping centres or other retailing places) that will provide modern grocery retailers like supermarkets but with several other benefits like access to financial services, foodservice outlets, and entertainment. The major project that is known that will be developed is Corporación el Rosado’s El Dorado Commercial City. The project will start with a 20,000 sq m hypermarket that will open at the end of 2013 and will develop during the forecast period a large shopping centre, businesses outside the shopping centre, like gyms, petrol stations, and restaurants. Furthermore it is expected to build a hotel (with a coliseum), a hospital and more specific medical services. This is expected to change the way grocery retailers usually expand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Ecuador?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Ecuador - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Petróleos y Servicios, Forecourt Retailer in Salinas
  • Chart 2 Modern Grocery Retailers: Mi Comisariato, Supermarket in Guayaquil
  • Chart 3 Modern Grocery Retailers: Oki Doki, Convenience Store in Guayaquil
  • Chart 4 Traditional Grocery Retailers: Panadería, Food Specialist Retailer in San Pablo
  • Chart 5 Traditional Grocery Retailers: El Bodegón, Food/Drink/Tobacco Specialist in Guayaquil
  • Chart 6 Traditional Grocery Retailers: Minisuper, Independent Small Grocer in San Pablo

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Grocery Retailers in Ecuador - Company Profiles

Corporación el Rosado SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corporación el Rosado SA: Key Facts
  • Summary 2 Corporación el Rosado SA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Corporación el Rosado SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Corporación el Rosado SA: Competitive Position 2013

Corporación Favorita CA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Corporación Favorita CA: Key Facts
  • Summary 6 Corporación Favorita CA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Corporación Favorita CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Corporación Favorita CA: Competitive Position 2013

Tiendas Industriales Asociadas TIA SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tiendas Industriales Asociadas TIA SA: Key Facts
  • Summary 10 Tiendas Industriales Asociadas TIA SA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Tiendas Industriales Asociadas TIA SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Tiendas Industriales Asociadas TIA SA: Competitive Position 2013

Retailing in Ecuador - Industry Context

EXECUTIVE SUMMARY

Growing purchasing power improves retailing sales performance in 2013

Urbanisation: the key to store-based retailing growth

Grocery importance remains, but non-grocery continues growing

Strong competition led by local companies

Positive performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Growing government regulations

More technology with less time

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 13 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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