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Country Report

Ecuador Flag Grocery Retailers in Ecuador

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumers are driven to do their grocery shopping in a more efficient way. They need to do it without wasting time, as they have busy lives. So, they prefer to buy close to their homes or workplaces, and overall look for a good price/quality relationship. However, amongst low-income groups low prices are still more important than overall quality.

COMPETITIVE LANDSCAPE

  • Corporación Favorita led sales in 2014, with a 23% current value share. The firm has developed a strong positioning of its brands, which cover the majority of the socioeconomic groups, ranging from high (with brands like Megamaxi) to middle-low (with brands like Gran Akí and Akí). Also, Corporación Favorita is considered to provide high-quality products. The firm is constantly innovating and developing more attractive promotions and advertising, and during the first quarter of 2014 it launched an app for its brands Supermaxi and Megamaxi, which gives consumers an easy option to create shopping lists and access to discount coupons.

PROSPECTS

  • It is likely that during the forecast period, the changes to grocery retailers seen in 2014 will continue in the long term. This is expected to be caused by a growing importance of modern grocery retailers versus traditional grocery retailers, as the former are expected to keep their fast expansion.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Ecuador?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Ecuador?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Ecuador - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Fernández, Supermarket in Guayaquil
  • Chart 2 Modern Grocery Retailers: Mi Comisiariato Hipermercado, Hypermarket in Guayaquil
  • Chart 3 Traditional Grocery Retailers: La Española, Food/Drink/Tobacco Specialist in Guayaquil

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 2 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 3 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 6 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 7 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 8 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Grocery Retailers in Ecuador - Company Profiles

Corporación el Rosado SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corporación el Rosado SA: Key Facts
  • Summary 2 Corporación el Rosado SA: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 4 Corporación El Rosado SA: Mi Comisariato, Supermarket, in Guayaquil

PRIVATE LABEL

  • Summary 3 Corporación el Rosado SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Corporación el Rosado SA: Competitive Position 2014

Corporación Favorita CA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Corporación Favorita CA: Key Facts
  • Summary 6 Corporación Favorita CA: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 5 Corporación Favorita CA: Megamaxi, Hypermarket in Guayaquil

PRIVATE LABEL

  • Summary 7 Corporación Favorita CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Corporación Favorita CA: Competitive Position 2014

Tiendas Industriales Asociadas TIA SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tiendas Industriales Asociadas Tía SA: Key Facts
  • Summary 10 Tiendas Industriales Asociadas Tía SA: Operational Indicators 2012-2014

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Tiendas Industriales Asociadas TIA SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Tiendas Industriales Asociadas TIA SA: Competitive Position 2014

Retailing in Ecuador - Industry Context

EXECUTIVE SUMMARY

Slower growth in retail sales

Time efficiency is largely important for consumers

Non-grocery specialists keep gaining terrain

Local companies lead sales

Stable growth expected

KEY TRENDS AND DEVELOPMENTS

The government is keeping the economy stable

Impact of the rise in electricity rates

Businesses grow with the expansion of cities

MARKET INDICATORS

  • Table 15 Employment in Retailing 2009-2014

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2009-2014
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2009-2014
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 23 Retailing Company Shares: % Value 2010-2014
  • Table 24 Retailing Brand Shares: % Value 2011-2014
  • Table 25 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 29 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 13 Standard Opening Hours by Channel Type 2014

Cash and carry

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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