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Country Report

Germany Flag Grocery Retailers in Germany

| Pages: 62

Price: US$900

About this Report

Executive Summary

TRENDS

  • German consumers are known to be very price-sensitive and they continue to be so. While they see convenience as an added value, they have been educated to put the biggest emphasis on price. This is one of the reasons why convenience stores, for example, struggle in Germany. They offer convenience but cannot compete on price with other channels. Consumers tend to choose an option that is less convenient for them, if they are able to save money by doing so.

COMPETITIVE LANDSCAPE

  • Edeka continued to lead sales in German grocery retailing in 2014. Edeka operates a wide range of different store formats ranging from small neighbourhood stores (supermarkets) to large hypermarkets, which are all operated under the umbrella brand of Edeka. This creates high brand awareness and recognition, synergies and trust among consumers. Additionally it also successfully operates other retail formats such as Netto Marken-Discount.

PROSPECTS

  • The large grocery retailers in Germany are mainly driven by competition between each other. They are very well established and compete mainly on price, outlet network and also consumer trust, which among others requires them to maintain their standards in terms of quality. Many retailers also try to differentiate themselves through services adding value to their original value proposition. These can, for example, take the form of home delivery, offering special, qualified advice or complementary online services.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Germany?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Germany - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Edeka, Supermarket in Berlin
  • Chart 2 Modern Grocery Retailers: Rewe, Supermarket in Berlin
  • Chart 3 Modern Grocery Retailers: Real, Hypermarket in Berlin
  • Chart 4 Traditional Grocery Retailers: Getränke Hoffmann, Food/Drink/Tobacco Specialist Retailer in Berlin
  • Chart 5 Traditional Grocery Retailers: Vitalia Reformhaus, Other Grocery Retailer in Berlin

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 2 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 3 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 6 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 7 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 8 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Grocery Retailers in Germany - Company Profiles

Edeka Zentrale AG & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Edeka Zentrale AG & Co KG: Key Facts
  • Summary 2 Edeka Zentrale AG & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 6 Edeka Zentrale AG & Co KG: Edeka Center, Hypermarket in Berlin

PRIVATE LABEL

  • Summary 3 Edeka Zentrale AG & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Edeka Zentrale AG & Co KG: Competitive Position 2014

Kaufland Warenhandel GmbH & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kaufland Warenhandel GmbH & Co KG: Key Facts
  • Summary 6 Kaufland Warenhandel GmbH & Co KG: Operational Indicators

INTERNET STRATEGY

  • Summary 7 Kaufland Warenhandel GmbH & Co KG: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 7 Kaufland Warenhandel GmbH & Co KG: Kaufland, Hypermarket in Berlin

PRIVATE LABEL

  • Summary 8 Kaufland Warenhandel GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Kaufland Warenhandel GmbH & Co KG: Competitive Position 2014

Lidl Stiftung & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Lidl Stiftung & Co KG: Key Facts
  • Summary 11 Lidl Stiftung & Co KG: Operational Indicators

INTERNET STRATEGY

  • Summary 12 Lidl Stiftung & Co KG: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 8 Lidl Stiftung & Co KG: Lidl, Discounter in Berlin

PRIVATE LABEL

  • Summary 13 Lidl Stiftung & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 14 Lidl Stiftung & Co KG: Competitive Position 2014

Rewe Markt GmbH in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Rewe Markt GmbH: Key Facts
  • Summary 16 Rewe Markt GmbH: Operational Indicators

INTERNET STRATEGY

  • Summary 17 Rewe Markt GmbH: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 18 Rewe Markt GmbH: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 19 Rewe Markt GmbH: Competitive Position 2014

Retailing in Germany - Industry Context

EXECUTIVE SUMMARY

Retailing in Germany continues to show healthy value growth

German consumers still price-conscious amid premiumisation trend

Non-grocery specialists and grocery retailers - close race for first spot

Competition remains fierce and increasingly moves towards multi-channel

Despite maturity in demand, value growth can be sustained by premiumisation

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Internet retailing further pressurising physical stores leads towards multi-channel

Individualisation and localisation trends clash with Germans’ price-consciousness

Private label

MARKET INDICATORS

  • Table 15 Employment in Retailing 2009-2014

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 18 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 19 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 21 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 23 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 26 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 27 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 30 Retailing Company Shares: % Value 2010-2014
  • Table 31 Retailing Brand Shares: % Value 2011-2014
  • Table 32 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 33 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 34 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 35 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 36 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 37 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 38 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 39 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 40 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 41 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 43 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 44 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 45 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 46 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 47 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 48 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 49 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 50 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 51 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 52 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 53 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 20 Standard Opening Hours by Channel Type 2014
  • Table 54 Number of Shopping Centres/Malls 2011-2014

Cash-and-carry

  • Table 55 Cash-and-Carry: Value Sales 2009-2014
  • Table 56 Cash-and-Carry: Value Sales by National Brand Owner 2011-2014
  • Table 57 Cash-and-Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Summary 21 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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