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Country Report

Germany Flag Grocery Retailers in Germany

| Pages: 63

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About this Report

Executive Summary

TRENDS

  • Grocery retailing achieved slightly stronger growth in 2013 compared to the previous year despite the fact that the grocery channel in German is rather mature and saturated. However, an optimistic economic outlook, improving job security and increasingly appealing and convenient store concepts drove more people back into grocery stores.

COMPETITIVE LANDSCAPE

  • The clear leader in grocery retailing in 2013 was Edeka Zentrale AG & Co KG. The company operates several successful formats such as supermarkets, hypermarkets, discounters and chained forecourt retailers under one umbrella company, thereby benefiting from a high level of recognition, consumer trust, synergies and a wide logistics network.

PROSPECTS

  • With another expected positive year of growth and growing faith in the German economy, a slight shift in consumer expenditure is anticipated. Consumers are likely to start spending more money on hobbies and eating out rather than just staying in and cooking at home, thus balancing or even reducing their overall spending at grocery stores. Therefore, the rather positive development in 2013 is expected to weaken slightly over the short term, with barely any growth and possibly even a slight decline in retail value sales, after which the channel is expected to pick up again as a result of countermeasures initiated during the years of decline.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Germany?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Germany - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Netto Marken-Discount, Discounter with Traditional Grocery Retailer: Steinecke, Food/Drink/Tobacco Specialist in Berlin
  • Chart 2 Modern Grocery Retailers: Alnatura, Supermarket in Berlin
  • Chart 3 Modern Grocery Retailers: Kaiser’s, Supermarket in Berlin
  • Chart 4 Modern Grocery Retailers: Aral, Chained Forecourt Retailer in Berlin
  • Chart 5 Traditional Grocery Retailers: Hussel, Food/Drink/Tobacco Specialist in Berlin
  • Chart 6 Traditional Grocery Retailers: Ditsch, Food/Drink/Tobacco Specialist in Berlin

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Grocery Retailers in Germany - Company Profiles

Edeka Zentrale AG & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Edeka Zentrale AG & Co KG: Key Facts
  • Summary 2 Edeka Zentrale AG & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 7 Edeka Zentrale AG & Co KG: E-Center, Hypermarket in Berlin

PRIVATE LABEL

  • Summary 3 Edeka Zentrale AG & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Edeka Zentrale AG & Co KG: Competitive Position 2013

Kaufland Warenhandel GmbH & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kaufland Warenhandel GmbH & Co KG: Key Facts
  • Summary 6 Kaufland Warenhandel GmbH & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 8 Kaufland Warenhandel GmbH & Co KG: Kaufland, Hypermarket in Berlin

PRIVATE LABEL

  • Summary 7 Kaufland Warenhandel GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Kaufland Warenhandel GmbH & Co KG: Competitive Position 2013

Lidl Dienstleistung GmbH & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Lidl Dienstleistung GmbH & Co KG: Key Facts
  • Summary 10 Lidl Dienstleistung GmbH & Co KG: Operational Indicators

INTERNET STRATEGY

  • Summary 11 Lidl Dienstleistung GmbH & Co KG: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 9 Lidl Dienstleistung GmbH & Co KG: Lidl, Discounter in Berlin

PRIVATE LABEL

  • Summary 12 Lidl Dienstleistung GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Lidl Dienstleistung GmbH & Co KG: Competitive Position 2013

Rewe Markt GmbH in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Rewe Markt GmbH: Key Facts
  • Summary 15 Rewe Markt GmbH: Operational Indicators

INTERNET STRATEGY

  • Summary 16 Rewe Markt GmbH: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 10 Rewe Markt GmbH: Rewe, View 1, Supermarket in Berlin
  • Chart 11 Rewe Markt GmbH: Rewe, View 2, Supermarket in Berlin

PRIVATE LABEL

  • Summary 17 Rewe Markt GmbH: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 18 Rewe Markt GmbH: Competitive Position 2013

Retailing in Germany - Industry Context

EXECUTIVE SUMMARY

A boost in consumer confidence supports retail sales in 2013

Jumping on the online bandwagon – new strategies for store-based businesses

Premiumisation enables both grocery and non-grocery retail to achieve growth in 2013

Domestic chained grocery stores maintain their lead

Steady value growth predicted for German retailing

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Demographic and lifestyle trends require new retailing concepts

Time for the next step – multi-channel retailing

Private label – the new “brands” in retailing

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 23 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 26 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 27 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 29 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 30 Retailing Company Shares: % Value 2009-2013
  • Table 31 Retailing Brand Shares: % Value 2010-2013
  • Table 32 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 33 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 34 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 35 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 36 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 37 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 38 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 39 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 40 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 41 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 42 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 43 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 44 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 46 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 47 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 48 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 51 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 52 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 19 Standard Opening Hours by Channel Type 2013
  • Table 54 Number of Shopping Centres/Malls 2010-2013

Cash-and-carry

  • Table 55 Sales in Cash-and-Carry: Value 2008-2013
  • Table 56 Sales in Cash-and-Carry by National Brand Owner: Value 2010-2013
  • Table 57 Number of Outlets in Cash-and-Carry by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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