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Country Report

Grocery Retailers in Germany

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • The 2012 current value growth was the same as the review period CAGR, at 1%. After years of considerable growth (for a very mature and saturated channel), the current success is measured against a considerably higher base. From 2007, sales increased by almost €10.5 billion by 2012.

COMPETITIVE LANDSCAPE

  • Due to the overall considerable size of the market, there are a very large number of different players active in grocery retailers in Germany. In 2012, the top players were Edeka Zentrale with a share of 21% in value terms, followed by Lidl Dienstleistung, Aldi Süd, Rewe Markt, Kaufland Warenhandel, Aldi Nord, Metro Group and Penny-Markt, all with shares of between 4% and 9%, and all of which enjoy very high awareness and comparatively loyal consumers in Germany.

PROSPECTS

  • According to trade sources, the (rather limited) changes seen in grocery retailers in Germany over the review period are expected to continue over the forecast period, with no significant changes expected, at least in the short to medium term to 2017. From 2017 onwards, in the longer term, different opinions exist, although most agree that by then internet retailing will play a considerably more important role in grocery retailing, with considerable effects on all the different channels and formats.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Germany?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Germany - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Aldi in Discounters, Wörth
  • Chart 2 Modern Grocery Retailers: Edeka in Supermarkets, Wörth
  • Chart 3 Modern Grocery Retailers: Kaufland in Hypermarkets, Aschaffenburg
  • Chart 4 Traditional Grocery Retailers: Independent tobacco specialist in Berlin
  • Chart 5 Traditional Grocery Retailers: Toom Getränkemarkt, drinks specialist in Berlin

CHANNEL DATA

  • Table 1 Sales in Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Grocery Retailers Brand Shares: Selling Space 2009-2012
  • Table 9 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 10 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 11 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 12 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Grocery Retailers in Germany - Company Profiles

Coop eG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coop eG: Key Facts
  • Summary 2 Coop eG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Coop eG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Coop eG: Competitive Position 2012

Edeka Zentrale AG & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Edeka Zentrale AG & Co KG: Key Facts
  • Summary 6 Edeka Zentrale AG & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Edeka Zentrale AG & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Edeka Zentrale AG & Co KG: Competitive Position 2012

J Bünting's Beteiligungs AG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 J Bünting’s Beteiligungs AG: Key Facts
  • Summary 10 J Bünting’s Beteiligungs AG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 J Bünting’s Beteiligungs AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 J Bünting’s Beteiligungs AG: Competitive Position 2012

Kaufland Warenhandel GmbH & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Kaufland Warenhandel GmbH & Co KG: Key Facts
  • Summary 14 Kaufland Warenhandel GmbH & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 15 Kaufland Warenhandel GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 16 Kaufland Warenhandel GmbH & Co KG: Competitive Position 2012

Lidl Dienstleistung GmbH & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Lidl Dienstleistung GmbH & Co KG: Key Facts
  • Summary 18 Lidl Dienstleistung GmbH & Co KG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 19 Lidl Dienstleistung GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 20 Lidl Dienstleistung GmbH & Co KG: Competitive Position 2012

Penny-Markt GmbH in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 21 Penny-Markt GmbH: Key Facts
  • Summary 22 Penny-Markt GmbH: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 23 Penny-Markt GmbH: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 24 Penny-Markt GmbH: Competitive Position 2012

Rewe Markt GmbH in Retailing (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 25 Rewe Markt GmbH: Key Facts
  • Summary 26 Rewe Markt GmbH: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 27 Rewe Markt GmbH: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 28 Rewe Markt GmbH: Competitive Position 2012

Retailing in Germany - Industry Context

EXECUTIVE SUMMARY

The performance of retailing slows down in 2012

Internet retailing continues to shine

Non-grocery retailers extends its lead over grocery retailers

Grocery retail chains maintain their lead

Slight growth is still expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Eurozone crisis dampens consumers’ spending confidence

Internet retailing continues to put pressure on store-based retailing

Government regulation and its impact on retailing in Germany

Private label has an ongoing strong influence on store-based retailing

Customer loyalty programmes are increasingly important for retailers in Germany

Germany’s ageing and declining population continues to impact store-based retailing

MARKET INDICATORS

  • Table 13 Employment in Retailing 2007-2012

MARKET DATA

  • Table 14 Sales in Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 20 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 21 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 23 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 24 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 27 Retailing Company Shares: % Value 2008-2012
  • Table 28 Retailing Brand Shares: % Value 2009-2012
  • Table 29 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 30 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 31 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 32 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 33 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 34 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 35 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 36 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 37 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 40 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 43 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 44 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

  • Table 49 Cash and Carry: Sales Value 2007-2012
  • Table 50 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 51 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 29 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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