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Country Report

Germany Flag Grocery Retailers in Germany

| Pages: 55

Price: US$990

About this Report

Executive Summary

TRENDS

  • As the trend towards urbanisation is growing and consumers’ lifestyles are changing, more and more people seek convenience when doing their grocery shopping. Supermarkets benefited the most from this trend in 2015, as smaller outlets in convenient city and residential locations increased in popularity. Hence, the urban consumer of today is looking to save time, without having to drive to a hypermarket or a discounter, but still demands high-quality products and a wide product range, which supermarkets are able to offer. Accordingly, in 2015 the outlet numbers and the sales area of supermarkets declined, but value sales saw the fastest growth of all grocery retailers, increasing by 3%, which underlines the growing trend towards small, quick but high-quality grocery shopping in the cities.

COMPETITIVE LANDSCAPE

  • Edeka Zentrale continued to lead grocery retailers in Germany in 2015. Besides a successful television marketing campaign, Edeka enjoyed success with its own private label products. Furthermore, with social commitments beyond its daily business, Edeka is creating stronger brand recognition. Generally, Edeka operates a wide range of different store formats, ranging from small neighbourhood stores (supermarkets) to large hypermarkets, which are all operated under the umbrella brand of Edeka. This creates synergies, and high brand awareness, recognition and trust amongst consumers. In addition, it also successfully transformed its discounter Netto into a modern discounter, which brought a new diversity in discount retailing.

PROSPECTS

  • With a strong labour market and forecast GDP growth, grocery retailers is expected to continue to grow steadily. Grocery retailing overall in Germany is relatively well buffered against economic problems. When the economy contracts and consumers can no longer spend as much money on luxury products as before, they resort to smaller, more affordable treats, including groceries. In addition, during periods of economic uncertainty, home-cooking increases as opposed to eating out; this ultimately benefits grocery retailers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Germany?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Germany - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Edeka, Supermarkets in Berlin
  • Chart 2 Modern Grocery Retailers: Rewe, Supermarkets in Berlin
  • Chart 3 Modern Grocery Retailers: Real, Hypermarkets in Berlin
  • Chart 4 Traditional Grocery Retailers: Getränke Hoffmann, Food/Drink/Tobacco Specialists in Berlin
  • Chart 5 Traditional Grocery Retailers: Vitalia Reformhaus, Other Grocery Retailers in Berlin

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 2 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 3 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 6 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 7 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 8 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 9 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Grocery Retailers in Germany - Company Profiles

Lidl Stiftung & Co KG in Retailing (Germany)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Lidl Stiftung GmbH & Co KG: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 6 Lidl Stiftung & Co KG: Lidl, Discounters in Berlin

PRIVATE LABEL

  • Summary 2 Lidl Stiftung GmbH & Co KG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Lidl Stiftung GmbH & Co KG: Competitive Position 2015

Rewe Markt GmbH in Retailing (Germany)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 4 Rewe Markt GmbH: Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

  • Summary 5 Rewe Markt GmbH: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Rewe Markt GmbH: Competitive Position 2015

Retailing in Germany - Industry Context

EXECUTIVE SUMMARY

Retailing in Germany continues to show stable value growth

Individual store concepts become increasingly important

Non-grocery specialists sees faster growth than grocery retailers for the second year in a row

The competition continues to increase, as many retailers fight for their survival

Healthy value growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Internet retailing continues to be the main growth driver

Retailers adopt a multi-channel concept to meet consumers’ expectations

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 7 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 15 Cash and Carry Value Sales: 2010-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 18 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 19 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 21 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 22 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 23 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 25 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 26 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 29 Retailing GBO Company Shares: % Value 2011-2015
  • Table 30 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 31 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 32 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 33 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 34 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 35 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 36 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 37 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 38 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 39 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 40 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 41 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 42 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 43 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 46 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 47 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 48 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 49 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 51 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 52 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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