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Country Report

Greece Flag Grocery Retailers in Greece

| Pages: 51

Price: US$990

About this Report

Executive Summary

TRENDS

  • The turbulent economic conditions continued in 2015 in Greece, making consumers rather insecure. In this climate, Greeks remained highly interested in price levels and general value offers, yet also opted for proximity, as a secondary way to save money. At the same time, the capital controls imposed in the summer of 2015 created a general anxiety which was translated to massive shopping trips for food as Greek consumers attempted to stock up on food items. Small, easy-in, easy-out local stores helped consumers to save time and money by limiting their purchases to only what they needed to buy, and hence neighbourhood shops enjoyed high footfall in 2015.

COMPETITIVE LANDSCAPE

  • Marinopoulos continued to lead grocery retailing in Greece in 2015, holding 10% of value sales in the channel, with Alfa-Beta Vassilopoulos following closely. Marinopoulos operates several banners and store formats in supermarkets, hypermarkets and convenience stores, and has recently been expanding through acquisitions of smaller chains. Furthermore, the company operates Carrefour store banners and private label products in Greece, thus gaining additional leverage over smaller retailers by the different banners and the great variety of Carrefour private label ranges. It should be noted though that the company’s overall marketing is to disengage its relation to the multinational brand name of Carrefour in order to comply with the general trends supporting local brands and companies.

PROSPECTS

  • The needs for convenience and money-saving solutions are set to be the most important factors driving trends in grocery retailers in Greece over the forecast period, with these trends expected to continue in the long-term. In the context of the economic and political instability in the country, Greeks will likely keep spending to the minimum, even when it comes to grocery items. Consumption patterns will continue to favour smaller formats which offer limited variety yet also have a limited ability to attract increased spending.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Greece?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Greece - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: ?? Vassilopoulos, Exterior View, Supermarkets in Thessaloniki
  • Chart 2 Modern Grocery Retailers: ?? Vassilopoulos, Interior View, Supermarkets in Thessaloniki
  • Chart 3 Modern Grocery Retailers: Today Stores, Convenience Stores in Thessaloniki
  • Chart 4 Traditional Grocery Retailers: Bazaar, Other Grocery Retailers in Thessaloniki
  • Chart 5 Traditional Grocery Retailers: Independent outlet, food/drink/tobacco specialists in Thessaloniki
  • Chart 6 Traditional Grocery Retailers: Independent outlet, other grocery retailers in Thessaloniki

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 2 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 3 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 6 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 7 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 8 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 9 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Grocery Retailers in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Alfa-Beta Vassilopoulos: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 7 Alfa-Beta Vassilopoulos: ?? Vassilopoulos, interior view, supermarkets in Thessaloniki

PRIVATE LABEL

  • Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2015

Sklavenitis J&S SA in Retailing (Greece)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

PRIVATE LABEL

  • Summary 4 J & S Sklavenitis SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 J & S Sklavenitis SA: Competitive Position 2015

Retailing in Greece - Industry Context

EXECUTIVE SUMMARY

Greek retailing witnesses a fall in demand in 2015

Polarisation characterises consumer attitudes

Store-based grocery channels perform better than non-grocery ones

Chains and non-store retailers continue to win ground over independent retailers and physical operations

Forecast growth is threated by the economic downturn and instability

KEY TRENDS AND DEVELOPMENTS

Retailing sales decline due to economic turbulence in 2015

Internet retailing continues to represent strong competition to other retailing channels

Milk vending opens new avenues for non-store retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 6 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

  • Table 15 Cash and Carry Value Sales: 2010-2015

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 18 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 19 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 21 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 22 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 23 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 25 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 26 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 29 Retailing GBO Company Shares: % Value 2011-2015
  • Table 30 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 31 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 32 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 33 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 34 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 35 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 36 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 37 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 38 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 39 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 40 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 41 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 42 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 43 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 44 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 45 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 46 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 47 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 48 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 49 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 50 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 51 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 52 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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