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Country Report

Greece Flag Grocery Retailers in Greece

| Pages: 72

Price: US$900

About this Report

Executive Summary

TRENDS

  • Grocery retailers in Greece clearly shifted towards smaller formats in 2014. Over the last five years, recession-hit Greeks increasingly made grocery purchases based on strictly-followed shopping lists, and therefore opted for grocery stores with convenient layouts and easy-in, easy-out spaces. Greek consumers are gradually moving away from large grocery outlets, which are too time-consuming, and are now more than ever looking for smaller outlets, since they are only interested in shopping for the basics. Chained operators were quick to react to these trends, investing in channels such as forecourt retailers, other (small) grocery retailing formats and smaller supermarkets.

COMPETITIVE LANDSCAPE

  • Carrefour-Marinopoulos has formed a significant franchising agreement, taking over the operation of 149 outlets of the former Arvanitidis chain in 2014, and thus maintaining its lead in grocery retailers. Along with this deal, Carrefour-Marinopoulos also made other franchising agreements on a smaller scale in areas where its network needed to be reinforced, such as in Crete, and therefore it achieved the noteworthy expansion of its Carrefour-Marinopoulos and Carrefour Express chains.

PROSPECTS

  • Greece’s economic recovery is likely to take a long time, making it likely that the trends witnessed in grocery retailers in 2014 will remain key features throughout the forecast period. In particular, it is expected that neighbourhood and convenient formats with good prices will continue to experience growth against larger grocery formats or independent small grocers, which lack good prices and/or variety.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Greece?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Greece - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS. MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: ?? Vassilopoulos, exterior view, Supermarkets in Thessaloniki
  • Chart 2 Modern Grocery Retailers: ?? Vassilopoulos, interior view, Supermarkets in Thessaloniki
  • Chart 3 Modern Grocery Retailers: Today Stores, Convenience Stores in Thessaloniki
  • Chart 4 Traditional Grocery Retailers: Bazaar, Other Grocery Retailers in Thessaloniki
  • Chart 5 Traditional Grocery Retailers: Independent outlet, Food/Drink/Tobacco Specialists in Thessaloniki
  • Chart 6 Traditional Grocery Retailers: Independent outlet, Other Grocery Retailers in Thessaloniki

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2009-2014
  • Table 2 Sales in Grocery Retailers by Channel: Value 2009-2014
  • Table 3 Grocery Retailers Outlets by Channel: Units 2009-2014
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2009-2014
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2009-2014
  • Table 6 Grocery Retailers Company Shares: % Value 2010-2014
  • Table 7 Grocery Retailers Brand Shares: % Value 2011-2014
  • Table 8 Grocery Retailers Brand Shares: Outlets 2011-2014
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2011-2014
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019

Grocery Retailers in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators

INTERNET STRATEGY

  • Summary 3 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 7 Alfa-Beta Vassilopoulos: ?? Vassilopoulos, interior view, Supermarkets in Thessaloniki

PRIVATE LABEL

  • Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2014

Carrefour-Marinopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Carrefour-Marinopoulos SA: Key Facts
  • Summary 7 Carrefour-Marinopoulos SA: Operational Indicators

INTERNET STRATEGY

  • Summary 8 Carrefour-Marinopoulos SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 8 Carrefour-Marinopoulos SA: Carrefour Express, Supermarkets in Thessaloniki

PRIVATE LABEL

  • Summary 9 Carrefour-Marinopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Carrefour-Marinopoulos SA: Competitive Position 2014

Diamantis Masoutis SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Diamantis Masoutis SA: Key Facts
  • Summary 12 Diamantis Masoutis SA: Operational Indicators

INTERNET STRATEGY

  • Summary 13 Diamantis Masoutis SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 14 Diamantis Masoutis SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Diamantis Masoutis SA: Competitive Position 2014

Lidl Hellas & Co EE in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Lidl Hellas & Co EE: Key Facts
  • Summary 17 Lidl Hellas & Co EE: Operational Indicators

INTERNET STRATEGY

  • Summary 18 Lidl Hellas & Co EE: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 19 Lidl Hellas & Co EE: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 20 Lidl Hellas & Co EE: Competitive Position 2014

Sklavenitis J&S SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 21 J & S Sklavenitis SA: Key Facts
  • Summary 22 J & S Sklavenitis SA: Operational Indicators

INTERNET STRATEGY

  • Summary 23 J & S Sklavenitis SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 24 J & S Sklavenitis SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 25 J & S Sklavenitis SA: Competitive Position 2014

Retailing in Greece - Industry Context

EXECUTIVE SUMMARY

Retailing begins to stabilise

Changes in legislation generate changes in retailing

Grocery retailers and internet retailing are the least affected by the recession

Carrefour-Marinopoulos: expansion strategies prove fruitful

Sales are expected to stabilise over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook

Internet retailing: dynamic performance continues

Changes in the legislation for chemists/pharmacies

Private label

MARKET INDICATORS

  • Table 15 Employment in Retailing 2009-2014

MARKET DATA

  • Table 16 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 17 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 18 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 19 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 21 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 23 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 26 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 27 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 30 Retailing Company Shares: % Value 2010-2014
  • Table 31 Retailing Brand Shares: % Value 2011-2014
  • Table 32 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 33 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 34 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 35 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 36 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 37 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 38 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 39 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 40 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 41 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 43 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 44 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 45 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 46 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 47 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 48 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 49 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 50 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 51 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 52 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 53 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 26 Standard Opening Hours by Channel Type 2014
  • Table 54 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 55 Cash and Carry: Value Sales 2009-2014
  • Table 56 Cash and Carry: Value Sales by National Brand Owner 2011-2014
  • Table 57 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Table 58 Employment in Retailing 2009-2014

MARKET DATA

  • Table 59 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 60 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 61 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 62 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 63 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 64 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 65 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 66 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 67 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 68 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 69 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 70 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 71 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 72 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 73 Retailing Company Shares: % Value 2010-2014
  • Table 74 Retailing Brand Shares: % Value 2011-2014
  • Table 75 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 76 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 77 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 78 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 79 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 80 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 81 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 82 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 83 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 84 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 85 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 86 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 87 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 88 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 89 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 90 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 91 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 92 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 93 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 94 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 95 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 96 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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