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Country Report

Greece Flag Grocery Retailers in Greece

| Pages: 59

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About this Report

Executive Summary

TRENDS

  • Grocery retailers in Greece continued to undergo a series of developments as a result of the economic situation in the country, as well as from ongoing variations to legislation. The recession brought numerous changes to the channel, bringing price to the top of the priority list for consumers, with this in turn leading to new ways of operating and prioritising for retailers. In addition, the whole retailing environment experienced the aftermath of Greece coming to the edge of collapse, with a number of changes being directed from the EU/IMF committee in order to assure that this would not be an issue again in the future. This resulted in amendments to legislation in order to liberalise markets, shaking long-established privileges and protective traditions.

COMPETITIVE LANDSCAPE

  • Alfa-Beta Vassilopoulos moved to the leading position in Greek grocery retailers in 2013, leaving former leader Carrefour-Marinopoulos in second place. Alfa-Beta Vassilopoulos continued to expand its network in 2013, focusing on a new smaller format, under the AB Shop & Go banner, located in highly-populated areas and closely related to convenience stores. At the same time the focus on pricing and private label lines continued, as this proved to be a key point for the company’s fast development through the recession. Its long-established quality image helped its private label lines to take off over the review period, maintaining revenue and profits.

PROSPECTS

  • Greece’s economic recovery is likely to take a long time, making it probable that the changes witnessed in grocery retailers over the review period will remain key features throughout the forecast period. The continuing poor performance of the Greek economy makes it increasingly likely that the country will need more time to recover or repay the rescue packages it has received over the last few years, in all likelihood entailing losses for creditors, and recycling bad growth rates for new investments. The widespread lack of confidence in the Greek economy, combined with continuing significant levels of unemployment and overall global economic weakness, make a dramatic recovery extremely unlikely.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Greece?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Greece - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Carrefour, Hypermarket in Athens
  • Chart 2 Modern Grocery Retailers: Lidl, Discounter in Athens
  • Chart 3 Modern Grocery Retailers: Vassilopoulos, Supermarket in Athens

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Grocery Retailers in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators

INTERNET STRATEGY

  • Summary 3 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2013

Carrefour-Marinopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Carrefour-Marinopoulos SA: Key Facts
  • Summary 7 Carrefour-Marinopoulos SA: Operational Indicators

INTERNET STRATEGY

  • Summary 8 Carrefour-Marinopoulos SA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 4 CARREFOUR-MARINOPOULOS SA: Carrefour, Supermarket in Athens

PRIVATE LABEL

  • Summary 9 Carrefour-Marinopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Carrefour-Marinopoulos SA: Competitive Position 2013

Diamantis Masoutis SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Diamantis Masoutis SA: Key Facts
  • Summary 12 Diamantis Masoutis SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 5 DIAMANTIS MASOUTIS SA: Masoutis, Supermarket in Athens

PRIVATE LABEL

  • Summary 13 Diamantis Masoutis SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 14 Diamantis Masoutis SA: Competitive Position 2013

Lidl Hellas & Co EE in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Lidl Hellas & Co EE: Key Facts
  • Summary 16 Lidl Hellas & Co EE: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 17 Lidl Hellas & Co EE: Competitive Position 2013

Sklavenitis, J & S, SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 J & S Sklavenitis SA: Key Facts
  • Summary 19 J & S Sklavenitis SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 20 J & S Sklavenitis SA: Competitive Position 2013

Retailing in Greece - Industry Context

EXECUTIVE SUMMARY

Retailing continues to falter

Changes in legislation about to alter the retailing environment in Greece

Non-grocery products still feeling the pinch

Alfa-Beta Vassilopoulos takes the lead

Economic conditions remain difficult

KEY TRENDS AND DEVELOPMENTS

Economic conditions remain poor

Private Label

Internet retailing

Legislative changes will lead to changes in the retailing landscape

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 23 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 26 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 27 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 29 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 30 Retailing Company Shares: % Value 2009-2013
  • Table 31 Retailing Brand Shares: % Value 2010-2013
  • Table 32 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 33 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 34 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 35 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 36 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 37 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 38 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 39 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 40 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 41 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 42 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 43 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 45 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 46 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 48 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 49 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 50 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 51 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 53 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 54 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 21 Standard Opening Hours by Channel Type 2013
  • Table 55 Number of Shopping Centres/Centres 2010-2013

Cash and carry

  • Table 56 Sales in Cash and Carry: Value 2008-2013
  • Table 57 Sales in Cash and Carry by National Brand Owner: Value 2010-2013
  • Table 58 Number of Outlets in Cash and Carry by National Brand Owner: 2010-2013

DEFINITIONS

SOURCES

  • Summary 22 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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