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Country Report

Grocery Retailers in Greece

Price: US$900

About this Report

Executive Summary

COMPETITIVE LANDSCAPE

  • Carrefour-Marinopoulos managed to maintain its lead over Alfa-Beta Vassilopoulos in 2012, albeit only marginally, with both companies holding around 8% of value sales of overall grocery retailing in Greece. Carrefour-Marinopoulos saw a series of misfortunes during 2012, starting with the fact that the Carrefour Planet concept in hypermarkets did not perform as well as expected. The overall performance of the company’s network was shaky, though, with the company continuing to renovate its chains and banners. turning Dia and 5 Marinopoulos outlets to Carrefour-Marinopoulos and Carrefour Express from 2011. On top of this, global brand owner Carrefour Group decided to withdraw from the Greek market, leaving Marinopoulos Group the sole owner of its banners in the country.

PROSPECTS

  • In order to produce and evaluate forecasts for the Greek market in the current economic and political situation, assumptions have been made that the country will continue on its course as a member of the eurozone, following the economical outlines provided in the latest austerity measures programme. Greece is expected to avoid any extreme scenario that would result in its departure from the eurozone, but expectations for its recovery remain quite gloomy. High unemployment and a shortage of incomes are the main two concerns for Greek consumers, while businesses continue to find unwelcoming conditions for investment in order for development rates to turn to positive and the market to start moving upwards again.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Greece?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Greece?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Greece - Category Analysis

HEADLINES

TRENDS

TRADITIONAL COMPARED WITH MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Carrefour in Athens
  • Chart 2 Modern Grocery Retailers: AB Vasilopoulos in Athens
  • Chart 3 Modern Grocery Retailers: Deal in Salonica
  • Chart 4 Modern Grocery Retailers: Lidl in Salonica
  • Chart 5 Modern Grocery Retailers: Masoutis in Salonica
  • Chart 6 Modern Grocery Retailers: Spar Veropoulos in Salonica

CHANNEL DATA

  • Table 1 Sales in Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Grocery Retailers Brand Shares: Selling Space 2009-2012
  • Table 9 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
  • Table 10 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 11 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 12 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Grocery Retailers in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA:

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Alfa-Beta Vassilopoulos SA: Competitive Position 2012

Carrefour-Marinopoulos SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Carrefour-Marinopoulos SA: Key Facts
  • Summary 6 Carrefour-Marinopoulos SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Carrefour-Marinopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Carrefour-Marinopoulos SA: Competitive Position 2012

Diamantis Masoutis SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Diamantis Masoutis SA: Key Facts
  • Summary 10 Diamantis Masoutis SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Diamantis Masoutis SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Diamantis Masoutis SA: Competitive Position 2012

Lidl Hellas & Co EE in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Lidl Hellas & Co EE: Key Facts
  • Summary 14 Lidl Hellas & Co EE: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 15 Lidl Hellas & Co EE: Competitive Position 2012

Metro SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Metro SA: Key Facts
  • Summary 17 Metro SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 18 Metro SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 19 Metro SA: Competitive Position 2012

Sklavenitis, J & S, SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 J & S Sklavenitis SA: Key Facts
  • Summary 21 J & S Sklavenitis SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 22 J & S Sklavenitis SA: Competitive Position 2012

Veropoulos Bros SA in Retailing (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 Veropoulos Bros SA: Key Facts
  • Summary 24 Veropoulos Bros SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 25 Veropoulos Bros SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 26 Veropoulos Bros SA: Competitive Position 2012

Retailing in Greece - Industry Context

EXECUTIVE SUMMARY

Greek consumers fear spending in recession

Price hunting the prevailing consumer trend

Non-grocery products considered non-essentials

The largest players see strongest performances

Economic landscape to shape future performance

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Internet retailing

Government regulation

Private label products

Larger operations under the spotlight

Desire to support domestic players and manufacturers on the rise

MARKET INDICATORS

  • Table 13 Employment in Retailing 2007-2012

MARKET DATA

  • Table 14 Sales in Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 20 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 21 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 23 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 24 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 27 Retailing Company Shares: % Value 2008-2012
  • Table 28 Retailing Brand Shares: % Value 2009-2012
  • Table 29 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 30 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 31 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 32 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 33 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 34 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 35 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 36 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 37 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 40 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 43 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 44 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

  • Table 49 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  • Table 50 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012

DEFINITIONS

SOURCES

  • Summary 27 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Grocery vs non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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