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Country Report

Italy Flag Grocery Retailers in Italy

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2013, the Italian grocery category continued to witness a relatively poor performance in value sales, with Italian consumers increasingly moving away from expensive discretionary spending, rationalising their food and non-food shopping, and looking for value-for-money and discounted prices.

COMPETITIVE LANDSCAPE

  • The Italian grocery retailing category is dominated by strong domestic players, notably Coop and CONAD. The five leading companies increased their value shares in 2013, as they benefit from wide distribution networks, a broad range of private label products and good reputations. Other important domestic companies are Esselunga, SISA and Interdis S Cons, while among the important international players are Auchan Group (Auchan, Iper Simply, Punto Sma and Simply Market), Carrefour (Carrefour hypermarkets, Carrefour Express and Carrefour Market) and the Rewe Group (Billa, Penny Markt/Mondo, Billa Superstore, Uni), which is moving its core business mainly towards discounters.

PROSPECTS

  • Italy’s persistent high unemployment rate may make economic recovery slower than previously thought. Even though economic conditions should improve over 2014-2018, consumers are likely to remain focused on value and guaranteed quality, and will look to channels and retailers which can provide them with high quality and low-cost products in grocery and household essentials. The important distinction will no longer be between private label and manufacturers’ brands, but between top class and secondary brands. Overall, convenience stores, hypermarkets and supermarkets will face increased competition from discounters. Cut-price promotions are expected to rise, as is the popularity of private label. At the same time, the grocery channel may experience increasing segmentation between low-cost grocery outlets and premium speciality food stores, enabling independent grocery retailers in traditional grocery to continue to flourish if the correct strategies are applied.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Italy?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Italy?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Italy - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: CONAD, Supermarkets, in Florence
  • Chart 2 Modern Grocery Retailers: Coop, Supermarkets, in Florence
  • Chart 3 Modern Grocery Retailers: Pam, Supermarkets, in Florence
  • Chart 4 Modern Grocery Retailers: Carrefour, Hypermarkets, in Massa

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Grocery Retailers in Italy - Company Profiles

Carrefour Italia Commerciale Srl in Retailing (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Carrefour Italia Commerciale Srl: Key Facts
  • Summary 2 Carrefour Italia Commerciale Srl: Operational Indicators

INTERNET STRATEGY

  • Summary 3 Carrefour Italia Commerciale Srl: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 4 Carrefour Italia Commerciale Srl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Carrefour Italia Commerciale Srl: Competitive Position 2013

CONAD - Consorzio Nazionale Dettaglianti Scrl in Retailing (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 CONAD: Key Facts
  • Summary 7 CONAD: Operational Indicators

INTERNET STRATEGY

  • Summary 8 CONAD: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 9 Conad: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 CONAD: Competitive Position 2013

Coop Italia scarl in Retailing (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Coop Italia scarl: Key Facts
  • Summary 12 Coop Italia scarl: Operational Indicators

INTERNET STRATEGY

  • Summary 13 Coop Italia scarl: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 14 Coop Italia scarl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Coop Italia scarl: Competitive Position 2013

CRAI scarl in Retailing (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 CRAI Scarl: Key Facts
  • Summary 17 CRAI Scarl: Operational Indicators

INTERNET STRATEGY

  • Summary 18 CRAI Scarl: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 5 Crai Scarl: Crai, Supermarkets, in Rome

PRIVATE LABEL

  • Summary 19 Crai Scarl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 20 Crai Scarl: Competitive Position 2013

Esselunga SpA in Retailing (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 21 Esselunga SpA: Key Facts
  • Summary 22 Esselunga SpA: Operational Indicators

INTERNET STRATEGY

  • Summary 23 Esselunga SpA: Share of Sales Generated by Internet Retailing

COMPANY BACKGROUND

  • Chart 6 Esselunga SpA: Esselunga, Supermarkets, in Rome

PRIVATE LABEL

  • Summary 24 Esselunga SpA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 25 Esselunga SpA: Competitive Position 2013

Retailing in Italy - Industry Context

EXECUTIVE SUMMARY

Retailing industry struggles due to recession

Internet retailing continues to develop

Grocery retailers outperform non-grocery retailers in 2013

Retailers association, franchising and private label growth

Retailing is expected to register negative growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Internet retailing shows strong growth

Private label sales benefit

Changes in consumption habits affect retailing

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 19 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 21 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 22 Sales in Non-store Retailing by Channel: Value 2008-2013
  • Table 23 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
  • Table 24 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 26 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 27 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 29 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 30 Retailing Company Shares: % Value 2009-2013
  • Table 31 Retailing Brand Shares: % Value 2010-2013
  • Table 32 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 33 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 34 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 35 Non-store Retailing Company Shares: % Value 2009-2013
  • Table 36 Non-store Retailing Brand Shares: % Value 2010-2013
  • Table 37 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 38 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 39 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 40 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 41 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 42 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 43 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 44 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 46 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  • Table 47 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
  • Table 48 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
  • Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 51 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 52 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 26 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 27 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourt Retailers
        • Independent Forecourt Retailers
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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