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Country Report

Mexico Flag Grocery Retailers in Mexico

| Pages: 67

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015, Organización Soriana closed an agreement with Controladora Comercial Mexicana to purchase part of the latter’s retail division. The agreement included its discounter and hypermarket formats, while Comercial Mexicana will retain the supermarket brands Fresko, Sumesa and City Market, which target upper-mid and high-income consumers. Over the next two years Soriana will be able to continue using the Comercial Mexicana brand and logo in order to ensure a smooth and gradual transition to the Soriana brand. With this move, Controladora Comercial Mexicana was able to get rid of its remaining Mx$1,500 million debt and set itself on a new path which will see a focus on the geographical expansion of its premium supermarket formats. In the second half of 2015, Controladora Comercial Mexicana became a new company, also traded on the Mexican Stock Exchange.

COMPETITIVE LANDSCAPE

  • Wal-Mart de México SAB de CV led grocery retailers in 2015 with an 18% value share. It also added the most actual retail value sales compared with a year earlier. Wal-Mart’s strategy includes continuous geographical expansion and a clear differentiation between its three different formats. Targeting low-income consumers, the discounter Bodega Aurrera (with its Express and Mi Bodega variants) offers basic products at low prices, these including both brands and a wide private label assortment. Its hypermarket chain Walmart Supercenter targets middle-income earners via a vast assortment of products and brands. It has a low-price positioning, using the slogan “You always find everything, paying less”. Finally, its Superama supermarkets target affluent consumers through higher quality products. Superama also has its own private label, Extra Special, which offers premium products, many of them imported, such as Spanish chorizo, Italian risotto and Swiss fondue cheese.

PROSPECTS

  • Grocery retailers is expected to post a value CAGR of 2% at constant 2015 prices over the forecast period to reach sales of Mx$1,773 billion in 2020. One of the factors which is set to continue to support overall growth is the geographical expansion of modern grocery players. Offering a wide product assortment, good store locations and value-added services according to stores’ specific target audience will also be key to increasing sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is grocery retailing performing in Mexico?
  • Are consumers switching towards more convenient grocery channels?
  • Are independent and family run grocery stores coming under pressure in Mexico?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Grocery Retailers in Mexico - Category Analysis

HEADLINES

TRENDS

TRADITIONAL VS MODERN

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Modern Grocery Retailers: Mi Bodega Aurrera, Discounter in Hidalgo
  • Chart 2 Modern Grocery Retailers: 7-Eleven, Convenience Store in Mexico City
  • Chart 3 Modern Grocery Retailers: Extra, Chained Forecourt in Mexico City
  • Chart 4 Traditional Grocery Retailers: Miscelánea La Providencia, Independent Small Grocer in Mexico City
  • Chart 5 Traditional Grocery Retailers: La Europea, Food/Drink/Tobacco Specialist in Mexico City
  • Chart 6 Traditional Grocery Retailers: La Esperanza, Food/Drink/Tobacco Specialist in Mexico City

CHANNEL DATA

  • Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2010-2015
  • Table 2 Sales in Grocery Retailers by Channel: Value 2010-2015
  • Table 3 Grocery Retailers Outlets by Channel: Units 2010-2015
  • Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2010-2015
  • Table 5 Grocery Retailers Outlets by Channel: % Unit Growth 2010-2015
  • Table 6 Grocery Retailers GBO Company Shares: % Value 2011-2015
  • Table 7 Grocery Retailers GBN Brand Shares: % Value 2012-2015
  • Table 8 Grocery Retailers LBN Brand Shares: Outlets 2012-2015
  • Table 9 Grocery Retailers LBN Brand Shares: Selling Space 2012-2015
  • Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 11 Forecast Sales in Grocery Retailers by Channel: Value 2015-2020
  • Table 12 Forecast Grocery Retailers Outlets by Channel: Units 2015-2020
  • Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
  • Table 14 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020

Grocery Retailers in Mexico - Company Profiles

Controladora Comercial Mexicana SAB de CV in Retailing (Mexico)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 1 Controladora Comercial Mexicana SAB de CV: Share of Sales Generated by Internet Retailing 2013-2015

PRIVATE LABEL

  • Summary 2 Controladora Comercial Mexicana SAB de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 3 Controladora Comercial Mexicana SAB de CV: Competitive Position 2015

FEMSA Comercio SA de CV in Retailing (Mexico)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 4 FEMSA Comercio SA de CV: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 7 FEMSA Comercio SA de CV: OXXO, Convenience Store in Puebla
  • Chart 8 FEMSA Comercio SA de CV: OXXO, Chained Forecourt in Hidalgo

PRIVATE LABEL

  • Summary 5 FEMSA Comercio SA de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 FEMSA Comercio SA de CV: Competitive Position 2015

Grupo Comercial Chedraui SA de CV in Retailing (Mexico)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 7 Grupo Comercial Chedraui SA de CV: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 9 Grupo Comercial Chedraui SA de CV: Super Chedraui, Discounter in Mexico City

PRIVATE LABEL

  • Summary 8 Grupo Comercial Chedraui SA de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Grupo Comercial Chedraui SA de CV: Competitive Position 2015

Organización Soriana SAB de CV in Retailing (Mexico)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 10 Organización Soriana SAB de CV: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 10 Organización Soriana SAB de CV: Soriana, Hypermarket in Mexico City
  • Chart 11 Organización Soriana SAB de CV: Super City, Convenience Store in Mexico City

PRIVATE LABEL

  • Summary 11 Organización Soriana SAB de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Organización Soriana SAB de CV: Competitive Position 2015

Wal-Mart de México SAB de CV in Retailing (Mexico)

STRATEGIC DIRECTION

COMPANY BACKGROUND

DIGITAL STRATEGY

  • Summary 13 Wal-Mart de México SAB de CV: Share of Sales Generated by Internet Retailing 2013-2015
  • Chart 12 Wal-Mart de México SAB de CV: Walmart, Hypermarket in Mexico City

PRIVATE LABEL

  • Summary 14 Wal-Mart de México SAB de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 15 Wal-Mart de México SAB de CV: Competitive Position 2015

Retailing in Mexico - Industry Context

EXECUTIVE SUMMARY

Retailing’s 2015 performance exceeds that of 2014

Internet retailing the fastest growing channel in 2015

Grocery sales in Mexico continue to exceed those of non-grocery

Wal-Mart de México SAB de CV remains the leading retailer in the country

Further positive growth predicted

KEY TRENDS AND DEVELOPMENTS

Mexican retailing registers stronger growth in 2015 thanks to a stable economy

Chemists/pharmacies threatened by crime levels

Change in ownership for several retailers over the review period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 16 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 15 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 16 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 17 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 18 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 19 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 20 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 21 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 22 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 24 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 25 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 28 Retailing GBO Company Shares: % Value 2011-2015
  • Table 29 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 30 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 31 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 32 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 33 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 34 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 35 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 36 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 37 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 38 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 39 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 40 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 41 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 42 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 43 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 44 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 45 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 46 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 47 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 48 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 49 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 50 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 51 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Grocery Retailers
    • Modern Grocery Retailers
      • Convenience Stores
      • Discounters
      • Forecourt Retailers
        • Chained Forecourts
        • Independent Forecourts
      • Hypermarkets
      • Supermarkets
    • Traditional Grocery Retailers
      • Food/Drink/Tobacco Specialists
      • Independent Small Grocers
      • Other Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Grocery vs Non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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