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Global Briefing

Growth Strategies in Cafés/Bars:Getting the Experience Right

Sep 2011

Price: US$2,000

About this Report

About this Report

A clash of the old and new is underway in the global cafés/bars category, as traditional operators face encroachment from chained upstarts. In this new report, Euromonitor International examines key strategies for success in what remains the most locally-specific of all consumer foodservice categories.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

A foodservice continuum, with growing overlap

Alcohol consumption figures reveal a changing market

Product diversity is key

Global Overview

Cafés/bars now a US$450 billion global category

A 2-year sales slump goes on

Cafés/bars worst-performing category in 2010

Western Europe still crucial

Weak performance in Europe drags down overall numbers in 2010

Bars close to 75% of global sales

Bars/pubs predominate, but significant variance exists

Coffee shops, juice bars key bright spots

Bars and pubs drive demand in largest markets

Grim showing for Eastern Europe markets

A mature category

Competitive Landscape

Specialist coffee shops lead chained players

Independents dominate, with one exception

Chained cafés/bars a limited category

A UK/Japan phenomenon

Chained cafés a semi-captive niche

Localisation vs standardisation

Category Analysis

Innovation picks up, yet remains elusive for many

Specialist coffee shops continue to grow

The power of Starbucks

New entrants emerge in coffee shops

A global growth story

UK, US, and Japan key to largest branded coffee shops

Five coffee shops to watch

Select few markets drive juice/smoothie bar sales

Largest juice/smoothie bars markets reveal interesting mix

US chains dominate juice/smoothie bars

Egypt’s independent juice sellers a powerful force

Bars/pubs, cafés

Bar/Café split reveals strong regional differences

Bars a major component of traffic in several markets

Cafés drive foodservice demand in Mediterranean

Food sales vary significantly

JD Wetherspoon navigates a difficult operating environment

Three key growth drivers

Category blurring expected to intensify

Global Prospects

Slow growth ahead

No let-up in Western Europe

Out with the old, in with the new

The entire industry, in essence

Highly-traditional cafés/bars remains in flux

Samples

GrowthStrategiesCafesBarsGettheExperienceRight.jpg

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