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Company Profile

Grupo Bimbo SAB de CV in Packaged Food

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Grupo Bimbo SAB de CV delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Grupo Bimbo SAB de CV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Grupo Bimbo SAB de CV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Grupo Bimbo SAB de CV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

Bakery key to bread heavy Bimbo

SWOT: Grupo Bimbo SAB de CV

Strategic objectives and challenges

Competitive Positioning

Fluctuating performance underpinned by bold acquisitions

Creation of Mondelez pushes Grupo Bimbo out of the top 10

Emerging markets are key to bakery growth

Market Assessment

Bakery so important for growth to Bimbo

Limited regional impact outside of the Americas

Mexican bread could continue to be the rising star for Bimbo

Bakery Opportunities

Mexico growth still on the cards as Bimbo also looks overseas

Bimbo dominating Mexican packaged bread

Mexican cakes and pastries offer yet more unopposed growth

US is the “new Mexico” as Bimbo dominates a second bread market

Brazil offers both bread and cake opportunities for Grupo Bimbo

A small step into China’s bakery market

Spain could be the doorway to Europe

Strongest Bimbo markets face obesity battle

Multi-grain, seeds and whole-wheat add value in packaged bread

Snack-based Opportunities

Mexico snack bars also “go healthy”

Bimbo sweet and savoury snacks dependent on Mexico

Other snack opportunities

Brand Strategy

Bread acquisitions have been the key to growth

Brand opportunities for healthier breads

Bimbo extends geographic reach

US acquisitions reveal Bimbo’s ambitions

Thomas leads US bread sales

Sara Lee sees new growth under Bimbo

Operations

Expansion and consolidation

Recommendations

Expansion with focus

Samples

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