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Company Profile

Grupo Modelo SA de CV in Beer

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Modelo SA de CV, Grupo delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Modelo SA de CV, Grupo, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Modelo SA de CV, Grupo This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Modelo SA de CV, Grupo provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Strong operational performance in 2011

Increasing focus on export

SWOT: Modelo SA de CV, Grupo

Key strategic objectives and challenges

Competitive Positioning

Returning growth in Mexico boosts performance in 2011

Global position threatened by Chinese Beijing Yanjing Brewery

Beer market consolidation slows down

Market Assessment

Emerging markets lead global beer volume growth

Lager remains the key category

Category and Geographic Opportunities

Growing competition in Mexico

Need to increase its focus on premium lager in Mexico

Minor player in other Latin American markets

Leading brewer in imported premium lager in Chile

Significant growth potential in Brazil

Benefiting from changing consumer behaviour in the US

Increasing competition from Heineken in the US

Leading the premium segment in Canada

Opportunities in low-alcohol beer in Canada

Changing competitive landscape in Australia

Imported premium lager offers potential in Western Europe

Gaining share in the sluggish UK market

Premiumisation offers long-term potential in Asia Pacific

Leading the imported premium segment in China

Targeting premium growth in China

Opportunities in other markets

Brand Strategy

Reliance on Corona Extra

Operations

Local production and w orldwide distribution

Recommendations

Expand geographic presence and extend brand portfolio

Samples

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