1. Home
  2. Store
  3. Countries
  4. Guatemala

Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

Filters
Industry
    Product Type
    Country Briefing

    Households: Guatemala

    Jan 2018

    Guatemalan households are among the poorest in Latin America, with a large rural population still lacking access to basic infrastructure like water and electricity. However, as the country transitions to a more urban, modern economy, it will offer ...

    US$250
    View details Add to cart
    Country Profile

    Latin America: Regional Profile

    Jan 2018

    Latin America’s real economy fell slightly in 2016 and a small recovery will begin in 2017. The region’s consumer expenditure will also recover somewhat after a small fall in 2016. Caribbean economies will lag behind other countries due to their ...

    US$150
    View details Add to cart
    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

    US$1,325
    View details Add to cart
    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

    US$1,325
    View details Add to cart
    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

    US$1,325
    View details Add to cart
    Country Report

    Packaged Food in Guatemala

    Nov 2017

    Over the review period, sales of packaged food products maintained growth. Amongst other reasons, growth was driven by the trend towards convenience, the wider offer of products by manufacturers and the entrance of new competitors. In 2017, sales of ...

    US$7,150
    View details Add to cart
    Country Briefing

    Income and Expenditure: Guatemala

    Nov 2017

    Affected by the country’s weaker external sector, growth of the Guatemalan consumer market decelerated in 2016. Despite rising levels of government social spending, income inequality in the country still ranks amongst the highest in the world, ...

    US$250
    View details Add to cart
    Country Report

    Baked Goods in Guatemala

    Nov 2017

    Baked goods are considered staple products in the Guatemalan diet, especially leavened bread and corn tortillas (flat bread). The majority of consumers, mainly in the middle- to lower-income groups, consume basic baked goods such as white bread, due ...

    US$990
    View details Add to cart
    Country Report

    Breakfast Cereals in Guatemala

    Nov 2017

    Breakfast cereals are staple products which cater to a wide consumer base in Guatemala. Flakes tend to be affordable products, and therefore accounted for the largest retail value share of 39% in 2017. ...

    US$990
    View details Add to cart
    Country Report

    Processed Fruit and Vegetables in Guatemala

    Nov 2017

    The retail value growth of 10% registered in 2017 was slightly lower than the review period CAGR of 10%. Strong competition from fresh fruit and vegetables, which are more affordable in Guatemala, did not allow stronger growth rates in this category....

    US$990
    View details Add to cart
    Country Report

    Processed Meat and Seafood in Guatemala

    Nov 2017

    Processed meat and seafood witnessed innovation in the form of offering consumers value-added products designed to make the cooking process faster and easier. In 2017 innovation in this category was mainly witnessed with ready to cook products, such ...

    US$990
    View details Add to cart
    Country Report

    Rice, Pasta and Noodles in Guatemala

    Nov 2017

    Rice, pasta and noodles are mature categories in Guatemala. Rice is the most traditional product, and is served with many typical dishes. In 2017 the total category registered retail value sales of GTQ3.6 billion after growth of 11%. As these ...

    US$990
    View details Add to cart
    Country Profile

    Guatemala: Country Profile

    Nov 2017

    The economy will continue to grow at a steady pace in 2017. Gains in consumer spending and a robust recovery in exports provide most of the support. A less restrictive fiscal policy allows an increase in public expenditure. Remittances are another ...

    US$150
    View details Add to cart
    Country Report

    Ready Meals in Guatemala

    Nov 2017

    Ready meals continued to be a small category in Guatemala, as women still have the desire to home cook the family meals, even if they have day jobs. The majority of products included in this category are imported and therefore can be expensive, being...

    US$990
    View details Add to cart
    Country Report

    Sauces, Dressings and Condiments in Guatemala

    Nov 2017

    Sauces, dressings and condiments is an extremely active category in Guatemala where innovation in new flavours, packaging and products is constantly witnessed. Artisanal products such as Chilero Chilli sauce made with the domestic Chiltepe pepper are...

    US$990
    View details Add to cart
    Country Report

    Soup in Guatemala

    Nov 2017

    Soup is a mature category in Guatemala, and has a wide consumer base from low- to high-income consumers. The affordable unit prices, easy preparation and the offer of a hot meal means that it is highly appealing to a wide consumer base. To attract ...

    US$990
    View details Add to cart
    Country Report

    Spreads in Guatemala

    Nov 2017

    Spreads could have been considered a mature category, but now players are slowly beginning to innovate and a new range of healthier products is being launched. Some of these products are 100% natural nut spreads and artisanal chocolate spreads, for ...

    US$990
    View details Add to cart
    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

    US$1,325
    View details Add to cart
    Country Report

    Analgesics in Guatemala

    Nov 2017

    Analgesics is mature in Guatemala, where population growth is the main driver of these products. Innovation is slow, as it takes time for new medicines to be developed or a new brand to gain brand recognition and fidelity, since consumers are worried...

    US$990
    View details Add to cart
    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    Nov 2017

    Cough, cold and allergy (hay fever) remedies is the largest OTC category in Guatemala. Consumers feel comfortable self-medicating with these medicines, and they mainly use them to minimise the symptoms of coughs, colds or allergies and maintain an ...

    US$990
    View details Add to cart
    Page 1

      Market Research Solutions

      Passport

      Market Intelligence Systems

      Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


      Passport Major Appliances
      Americas
      Passport Small Appliances
      Asia Pacific and Australasia
      Passport Major Appliances
      Eastern Europe

      Passport Small Appliances
      Middle East and Africa
      Passport Major Appliances
      Western Europe



      Learn more

      Custom Research Projects

      Every project designed to your needs.

      Learn more

      market research bulletins

      Your number one resource for industry news and trends

      Sign up now