Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

Country Report

Country Report

Baby and Child-Specific Products in Guatemala

May 2018

In 2017, two new brands were seen in baby and child-specific products: Dove Baby (Unilever de Centroamérica) and Fisher Price (Coprodisa). Both brands have wide product portfolios, containing products such as baby shampoo, shower gel, body cream, ...

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Country Report

Country Report

Bath and Shower in Guatemala

May 2018

Product segmentation is beginning to be seen in Guatemala, with consumers in the middle to higher-end of the market beginning to use different bath and shower products for different purposes throughout their homes. Liquid soap is being using instead ...

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Country Report

Country Report

Colour Cosmetics in Guatemala

May 2018

Colour cosmetics is a very dynamic category in Guatemala, and new products, colours and brands are usually seen in the market, as companies try to keep up with the latest international trends. Matte products are becoming more prevalent, especially in...

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Country Report

Country Report

Deodorants in Guatemala

May 2018

A wide product portfolio is offered by companies in deodorants, with different value-added benefits, such as longer protection (up to 48 hours), stress protection, skin whitening and invisible application, particularly amongst leading brands such as ...

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Country Report

Country Report

Depilatories in Guatemala

May 2018

In 2017, most value sales of women’s razors and blades were accounted for by disposable razors, whilst systems razors represented only a small value share. Although systems are perceived as more effective, using disposable razors is considered more ...

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Country Report

Country Report

Fragrances in Guatemala

May 2018

Guatemala is a country in which the majority of the population has tight, limited budgets, and the low- and middle-income segments are the largest. In 2017, mass fragrances accounted for more than three quarters of value sales. Both urban and rural ...

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Country Report

Country Report

Hair Care in Guatemala

May 2018

The use of conditioners, combing creams and treatments is becoming more prevalent in Guatemala, mainly because companies introduced 10ml sachets at very affordable prices, which allowed them to expand their consumer base and reach the lower-end of ...

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Country Report

Country Report

Mass Beauty and Personal Care in Guatemala

May 2018

In 2017, mass beauty and personal care accounted for the majority of retail value sales in Guatemala. The country’s large low-income consumer group has low disposable incomes and bases their purchasing decisions mainly on price. Economy beauty and ...

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Country Report

Country Report

Men's Grooming in Guatemala

May 2018

Men’s grooming was a category that began to show dynamism in the review period, with several new product launches in categories in which products were previously negligible, such as shampoos and body wash. However, there is a lack of penetration in ...

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Country Report

Country Report

Oral Care in Guatemala

May 2018

As in the majority of categories within beauty and personal care, at the lower-end of the market consumers have very tight budgets and usually buy standard quality products with low prices. They are not loyal to any specific brand, but purchase the ...

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Country Report

Country Report

Beauty and Personal Care in Guatemala

May 2018

Beauty and personal care in Guatemala is strongly divided into two different segments: mass and premium. The largest consumer base in Guatemala consists of middle- to low-income consumers, who have tight budgets and low disposable incomes. This ...

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Country Report

Country Report

Premium Beauty and Personal Care in Guatemala

May 2018

Drugstores/parapharmacies is becoming the leading channel for several premium personal care brands that are present in the market – such as Vichy and La Roche-Posay (L’Oréal Guatemala) in skin care and hair care and Oddent and Cariax in oral care, ...

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Country Report

Country Report

Skin Care in Guatemala

May 2018

Mass skin care has a higher share than premium in Guatemala, as mass products cater for the large consumer base of low- and middle-income consumers. Value-added benefits, such as skin firming, anti-ageing and natural ingredients are trends that are ...

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Country Report

Country Report

Sun Care in Guatemala

May 2018

Sun care is small category in Guatemala, mainly because it only targets a small consumer base of middle- to high-income consumers. Lack of education on the importance of wearing sun protection daily, along with insufficient disposable incomes to ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Country Profile

Country Profile

Latin America: Regional Profile

Mar 2018

Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Guatemala

Mar 2018

In efforts to save money, companies are using recycled products in AFH tissue categories such as toilet paper and paper towels. Many companies, eg McDonald’s in its fast food restaurants, are highlighting the environmental advantages that these ...

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Country Report

Country Report

Nappies/Diapers/Pants in Guatemala

Mar 2018

Increased convenience, along with affordability, is allowing the consumer base of nappies/diaper/pants to expand in Guatemala. The entrance of economy brands, which can be purchased by the unit in the traditional channel, with prices as low as GTQ1 ...

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Country Report

Country Report

Tissue and Hygiene in Guatemala

Mar 2018

Tissue and hygiene registered moderate growth rates in 2017. The category is being driven by the expansion of the consumer base as more consumers begin to use the most economical products. There is still room for growth in several tissue and hygiene ...

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Country Report

Country Report

Retail Adult Incontinence in Guatemala

Mar 2018

Adult incontinence continues to be a small category in Guatemala and caters to a niche of middle-to-upper-class consumers. High unit prices and the taboo associated with using these products are the main reasons why this category is not having ...

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