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Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Report

    Adult Incontinence in Guatemala

    Mar 2017

    Adult incontinence is still a very small tissue and hygiene category in Guatemala and in 2016 it registered retail value sales of just GTQ28 million, the result of 8% value growth in current terms. The category is showing strong growth mainly due to ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Guatemala

    Mar 2017

    2016 saw away-from-home tissue and hygiene register 8% current value growth to reach sales of GTQ473 million. The leading companies in retail tissue and hygiene such as Kimberly-Clark Guatemala and SCA Consumidor have expanded their services to ...

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    Country Report

    Nappies/Diapers/Pants in Guatemala

    Mar 2017

    Guatemala has among the lowest per capita consumption of nappies/diaper/pants in Latin America, with average annual consumption of 21 units per child aged up to 36 months. The very low penetration that these products have among lower-income ...

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    Country Report

    Tissue and Hygiene in Guatemala

    Mar 2017

    The Guatemalan tissue and hygiene industry registered stronger retail value growth in current terms in 2016 than the current value CAGR that was recorded over the review period. This acceleration in growth can be accounted for by several factors, ...

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    Country Report

    Retail Tissue in Guatemala

    Mar 2017

    Retail tissue generated value sales of GTQ2.3 billion in 2016 as 9% growth was recorded in current terms. Toilet paper is the retail tissue product with the strongest penetration in Guatemala, accounting for 77% of value sales in the category in ...

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    Country Report

    Sanitary Protection in Guatemala

    Mar 2017

    Sanitary protection generated retail value sales of GTQ493 million in 2016 as the category increased by 8% in current value terms. The penetration of these products is still very low in Guatemala and annual per capita usage among women aged between ...

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    Country Report

    Wipes in Guatemala

    Mar 2017

    Wipes are expensive products that currently cater only to upper-income consumers in Guatemala. The wipes category that has been able to achieve the highest penetration among Guatemala’s middle class consumers is baby wipes and this is because parents...

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    Country Report

    Bottled Water in Guatemala

    Mar 2017

    2016 was a very dynamic year for bottled water in Guatemala, since low price strategies from Ajemaya SA with its brand, Cielo, allowed sales to expand and reach a new consumer base of low-economic class consumers, who previously preferred to boil ...

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    Country Report

    Carbonates in Guatemala

    Mar 2017

    Carbonates continues to be largest in value terms within soft drinks in Guatemala. In 2016, it achieved off-trade volume sales of 1.1 billion litres and off-trade value sales of GTQ9.0 billion, registering off-trade value growth of 7% in current ...

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    Country Report

    Concentrates in Guatemala

    Mar 2017

    In 2016, concentrates achieved off-trade value sales of GTQ727 million, growth of 6% in current terms on 2015. Concentrates is mature and dynamism tends to be brought by the introduction of new flavours such as Aloe Uva Verde (Aloe Green Grape) and ...

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    Country Report

    Energy Drinks in Guatemala

    Mar 2017

    Energy drinks continued to achieve strong off-trade value growth of 17% in current terms and sales of GTQ911 million in 2016. The introduction of large family pack sizes of 1.5 litres has allowed the unit price of energy drinks to lower in Guatemala,...

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    Country Report

    Juice in Guatemala

    Mar 2017

    Juice sales in Guatemala saw strong off-trade value growth of 11% in current terms in 2016 to reach GTQ3.1 billion. Sales of juice are mainly driven by strong distribution, since leading brands wish to be present in the 115,000 independent small ...

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    Country Report

    Soft Drinks in Guatemala

    Mar 2017

    The strong performance seen in several categories of soft drinks in 2016 allowed the industry to achieve its strongest growth since 2008. The extensive distribution that leading companies have, along with the pricing strategies that their various ...

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    Country Report

    RTD Coffee in Guatemala

    Mar 2017

    RTD coffee is smallest in off-trade volume and value terms among soft drinks in Guatemala. There is a strong tradition of drinking coffee in Guatemala, but not RTD coffee. There are only a few brands, mainly sold in modern channel retailers which ...

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    Country Report

    RTD Tea in Guatemala

    Mar 2017

    RTD tea is very dynamic in Guatemala and the strongest growing among soft drinks. In 2016, it registered off-trade value sales of GTQ280 million, growth of 30% in current terms on 2015. People regard RTD tea as a healthy alternative to carbonates, ...

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    Country Report

    Sports Drinks in Guatemala

    Mar 2017

    Dynamism is still strong in sports drinks and, in 2016, it registered off-trade value growth of 13% in current terms and sales of GTQ702 million. In 2016, Gatorade was introduced with a smaller pack size bottle of 350ml, when the usual size is 600ml....

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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Coffee in Guatemala

    Feb 2017

    Coffee recorded current retail value sales of GTQ1.9 billion in 2016 and is the strongest hot drinks category in Guatemala, with products in this area being drunk by all types of consumers and throughout the country. However, instant coffee tends to ...

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    Country Report

    Other Hot Drinks in Guatemala

    Feb 2017

    Other hot drinks is a very traditional category in Guatemala, with plant based hot drinks called atoles usually being drunk as a breakfast substitute by lower income consumers. This is a price driven category, with innovation and dynamism not being ...

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    Country Report

    Hot Drinks in Guatemala

    Feb 2017

    Guatemala is a country where the majority of consumers are low income earners and have tight budgets and thus tend to shop on a daily basis through independent small grocers, usually buying smaller and more affordable formats. As a result, price is ...

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