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 Market Research for Guatemala

Euromonitor publishes reports on industries, consumers and demographics in Guatemala.

  • Industry specific reports offer insight into market size and market share in Guatemala; as well as industry trends in each specific industry.
  • Guatemala in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Guatemala statistics factfile.

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Consumer Lifestyle

Consumer Lifestyles in Guatemala

The economy in Guatemala is agriculture-driven and, in turn, many consumers are low-skilled and low-paid, leading to relatively low levels of consumption. While the state of the economy and the tight job market are concerns to Guatemalans, improving ...

Feb 2013 | US$1,900| Add to cart | View details ›

Country Report

Cigarettes in Guatemala

During 2011, the cigarette sales registered 6% growth to reach GTQ1.8 billion. This dynamism is attributable to the recovery from the global financial crisis, when consumers were able to purchase legal, more expensive packs of cigarettes instead of ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Cigars in Guatemala

There is not a tradition of cigar smoking in Guatemala, which is why the country has one of the lowest per capita consumption rates in Latin America. Cigars are mainly smoked by upper-income males, and many consume them only at special occasions, ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Tobacco in Guatemala

With a high smoking prevalence of 32% amongst males and 11% amongst females, tobacco continues to grow steadily in Guatemala. There are existing laws that ban public smoking and the sale of cigarettes to minors, but the weak enforcement of these laws...

Dec 2012 | US$1,900| Add to cart | View details ›

Statistical Reference Handbook

International Marketing Data and Statistics 2013

International Marketing Data and Statistics 2013 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2012 | US$475| View details ›

Statistical Reference Handbook

Consumer Americas 2013

Consumer Americas 2013 helps you to understand consumer markets in North America and Latin America. The book has market size statistics for hundreds of consumer products in 14 countries in the region. There are six years of historic consumer market...

Oct 2012 | US$600| View details ›

Country Report

Bath and Shower in Guatemala

Bar soap is by far the leading category in bath and shower in Guatemala. During 2011, bar soap accounted for 82% of total current value sales in bath and shower. Guatemalan people traditionally generally use bar soap both for washing their hands as ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in Guatemala

Direct selling remains a very important distribution channel for colour cosmetics in Guatemala. During 2011, 54% of total retail value sales of colour cosmetics were derived from direct selling companies. Among the most important colour cosmetics ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Deodorants in Guatemala

Growth in deodorants during 2011 was driven by new product launches, especially the launch of products with value-added benefits. Deodorants increased in value by 9% in 2011, rising to GTQ235 million.

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Depilatories in Guatemala

Depilatories in Guatemala increased in value by 10% during 2011, rising to value sales of GTQ15 million. Hair removers/bleaches in Guatemala is a category which comprises mainly expensive products such as hair removers under Reckitt Benckiser’s Veet ...

Oct 2012 | US$900| Add to cart | View details ›

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Statistical Reference Handbook

Consumer Americas 2013

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Statistical Reference Handbook

World Consumer Income and Expenditure Patterns

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Statistical Reference Handbook

Retail Trade International

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