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 Market Research for Guatemala

Euromonitor publishes reports on industries, consumers and demographics in Guatemala.

  • Industry specific reports offer insight into market size and market share in Guatemala; as well as industry trends in each specific industry.
  • Guatemala in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Guatemala statistics factfile.

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Country Report

Alcoholic Drinks in Guatemala

Alcoholic drinks performance improved in 2011in comparison with 2009 and 2010. Consumer confidence, which declined over the review period, recovered with the result that sales were boosted. However, there are still many problems limiting the area ...

Dec 2011 | $1,900| Add to cart | View details

Country Report

RTDs/High-Strength Premixes in Guatemala

RTDs/high-strength premixes recorded increased dynamism in 2011 due to the introduction of new players and continuous innovation, with total volume sales growing by 5% to 2.3 million litres. Companies that participate in the area are expanding or ...

Dec 2011 | $900| Add to cart | View details

Country Report

Spirits in Guatemala

Spirits total volume sales increased by 3% in 2011 to reach 36.6 million litres. Aguardiente is the most popular spirits area in Guatemala, accounting for 48% of total volume sales in 2011, and is followed by white rum (41%). Despite the area’s good ...

Dec 2011 | $900| Add to cart | View details

Country Report

Wine in Guatemala

Wine continues to increase in popularity in Guatemala, with sales increasing by 17% to reach 5 million litres in 2011. Guatemala does not have a longstanding tradition of wine consumption, with per capita consumption being just 0.3 litres in 2011 – a...

Dec 2011 | $900| Add to cart | View details

Country Report

Beer in Guatemala

With total volume sales of 155 million litres in 2011, beer is one of the largest alcoholic drinks areas in Guatemala. Although there is a large tradition of beer consumption in the country dating back to the 19th century, per capita consumption is ...

Dec 2011 | $900| Add to cart | View details

Country Report

Packaged Food in Guatemala

In 2011, the retail volume sales performance of most categories is expected to be in line with that seen in 2010. In 2009, most categories, especially those comprising non-staple items, saw a slowdown in retail volume sales growth and relatively poor...

Nov 2011 | $6,500| Add to cart | View details

Reference Book

International Marketing Data and Statistics 2012

International Marketing Data and Statistics 2012 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2011 | $475| Add to cart | View details

Country Report

Dairy in Guatemala

Nov 2011 | $1,900| Add to cart | View details

Country Report

Bakery in Guatemala

Oct 2011 | $1,900| Add to cart | View details

Country Report

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