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Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Report

    Coffee in Guatemala

    Feb 2017

    Coffee recorded current retail value sales of GTQ1.9 billion in 2016 and is the strongest hot drinks category in Guatemala, with products in this area being drunk by all types of consumers and throughout the country. However, instant coffee tends to ...

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    Country Report

    Other Hot Drinks in Guatemala

    Feb 2017

    Other hot drinks is a very traditional category in Guatemala, with plant based hot drinks called atoles usually being drunk as a breakfast substitute by lower income consumers. This is a price driven category, with innovation and dynamism not being ...

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    Country Report

    Hot Drinks in Guatemala

    Feb 2017

    Guatemala is a country where the majority of consumers are low income earners and have tight budgets and thus tend to shop on a daily basis through independent small grocers, usually buying smaller and more affordable formats. As a result, price is ...

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    Country Report

    Tea in Guatemala

    Feb 2017

    Tea is not a traditional hot drink in Guatemala as people do not drink it on a daily basis like coffee. However, people associate tea with health and wellness and often drink the beverage for mild ailments such as an upset stomach or in order to ...

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    Country Profile

    Guatemala: Country Profile

    Jan 2017

    The economy will continue to grow at a steady pace in 2017. Improvements in private final consumption and exports provide support. Fixed investment is falling. The tense political climate hurts business confidence and depresses tax receipts. Economic...

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    Country Report

    Air Care in Guatemala

    Jan 2017

    Air care has been able to increase its consumer base and has begun to penetrate the lower end of the market, with more affordable products like Renuzit adjustable cones. The bulk of the Guatemalan market is found at the lower end of the market, and ...

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    Country Report

    Bleach in Guatemala

    Jan 2017

    Bleach is a very standard product in Guatemala, since consumers prefer low prices over other attributes. However, stagnation in the category’s sales, mainly from the increasing appearance of substitute products, has forced leading brands like Magia ...

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    Country Report

    Dishwashing in Guatemala

    Jan 2017

    The dishwashing category in Guatemala continues to be led by hand dishwashing products, since it is the most prevalent method used at all economic levels. Liquid hand dishwashing products are becoming more common in the country, where most leading ...

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    Country Report

    Home Insecticides in Guatemala

    Jan 2017

    Current value sales of home insecticides increase by 10% in 2016, mainly due to the outbreak of the Zika virus, which is transmitted primarily by the Aedes Aegypti mosquitoes. Bites from these mosquitoes can cause symptoms like fever, joint and ...

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    Country Report

    Laundry Care in Guatemala

    Jan 2017

    Laundry care is a very dynamic category in Guatemala, even if consumers are always looking for standard affordable products. In 2016 more value-added products were seen on the market, and they appeal to consumers mainly because they get more than one...

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    Country Report

    Home Care in Guatemala

    Jan 2017

    Although some home care categories saw double-digit value growth in 2016, the total home care market posted single-digit value growth during the year, reflecting the maturity of several of the biggest home care categories, including laundry ...

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    Country Report

    Polishes in Guatemala

    Jan 2017

    Current value growth of 6% in 2016 was stronger than the current value CAGR that polishes saw over the 2011-2016 review period. A wider variety of polishing products, mainly of imported products with higher unit prices like Pledge Superficies ...

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    Country Report

    Surface Care in Guatemala

    Jan 2017

    Surface care is a category that has products both for a wide consumer base, such as multipurpose cleaning products, and for a market niche such as disinfectant wet wipes. In 2016 the category registered retail value sales of GTQ204 million, ...

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    Country Report

    Toilet Care in Guatemala

    Jan 2017

    In 2016 toilet care reached retail value sales of GTQ57 million after current value growth of 6%. Innovation had been very strong in recent years, but no new products were launched in 2016. Consumers are very price sensitive in Guatemala and they ...

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    Country Briefing

    Households: Guatemala

    Jan 2017

    Guatemalan households are among the poorest in Latin America, but they provide growing opportunities as consumers begin to gain access to affordable sales channels for appliances, telecoms and other goods and services. Local households are extremely ...

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    Country Briefing

    Business Dynamics: Guatemala

    Jan 2017

    The Guatemalan business environment has improved; however, in comparison to peers such as Mexico its business landscape is still less competitive. A difficult regulatory environment, coupled with laws that are not transparent, high levels of red ...

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    Country Briefing

    Economy, Finance and Trade: Guatemala

    Dec 2016

    Guatemala’s economy has been resilient in the face of weakness caused by the global financial crisis of 2008-2009. However, substantial reliance on the USA for trade raises the country’s susceptibility to any slowdown in its giant partner. Solid ...

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    Country Report

    Confectionery in Guatemala

    Dec 2016

    Ninoshka SA led the chocolate confectionery category with a retail value share of 25% in current terms in 2016. The company distributes imported brands such as M&M’s, Twix, Snickers and Milky Way. These brands have a good positioning mainly because ...

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    Country Report

    Dairy in Guatemala

    Dec 2016

    Fábrica de Productos Lácteos Parma SA led the cheese category in Guatemala with a retail value share of 25% in 2016. This company has a large product portfolio of processed and unprocessed soft and hard cheeses that appeal to a wide consumer base. ...

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    Country Report

    Retailing in Guatemala

    Dec 2016

    2016 was a strong year for retailing growth in Guatemala with several strong companies continuing their expansion strategy and opening new stores both in urban and rural areas of the country. Urbanisation was the main growth driver, and stronger ...

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