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Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Report

    Baby and Child-Specific Products in Guatemala

    Apr 2017

    Guatemala is a country that registers strong birth rates of over 3% per year, along with companies constantly introducing new products, pack sizes and marketing campaigns. This allows baby and child-specific products to register strong current value ...

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    Country Report

    Bath and Shower in Guatemala

    Apr 2017

    Bath and shower is becoming increasingly dynamic, mainly due to the entrance of intimate hygiene and body wash/shower gel, as leading bar soap brands such as Protex and Nivea are launching products in these categories that carry higher unit prices. ...

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    Country Report

    Colour Cosmetics in Guatemala

    Apr 2017

    Colour cosmetics is a very dynamic category in Guatemala and new product launches, especially with improved formulations and specific benefits such as long-lasting are the main growth drivers in the category. In 2016, colour cosmetics registered ...

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    Country Report

    Deodorants in Guatemala

    Apr 2017

    In 2016, deodorants recorded GTQ359 million, with current value growth of 7%. The category has been extremely dynamic, with companies promoting sales by offering promotions such as extra product for free, two-for-the-price-of-one promotions and free ...

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    Country Report

    Depilatories in Guatemala

    Apr 2017

    Depilatories could be considered an underdeveloped category in Guatemala, mainly from the lack of acceptance and tradition that these products have amongst low-income consumers, which also comprise the largest segment in Guatemala. Depilatories are ...

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    Country Report

    Fragrances in Guatemala

    Apr 2017

    Fragrances registered sales of GTQ1.5 billion in 2016, with current value growth of 10%. This tends to be an extremely dynamic category in Guatemala with new scents being launched constantly. Guatemalan men have shown a greater interest in beauty and...

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    Country Report

    Hair Care in Guatemala

    Apr 2017

    Hair care is a strong category in Guatemala and in 2016 it recorded current value sales of GTQ1.1 billion and current value growth of 7%. Consumers with higher disposable incomes are demanding a higher number of products with specific benefits, which...

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    Country Report

    Men's Grooming in Guatemala

    Apr 2017

    Traditionally, men’s grooming in Guatemala consisted mainly of men’s shaving products, men’s deodorants and men’s fragrances. The three categories remained as the largest to hold a combined value share of 98% in 2016. However, men’s grooming is ...

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    Country Report

    Oral Care in Guatemala

    Apr 2017

    Oral care in Guatemala recorded retail value sales of GTQ787 million in 2016, with current value growth of 9%. The introduction of small pack sizes that are affordable have promoted a stronger penetration of oral care, with toothpaste mainly ...

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    Country Report

    Beauty and Personal Care in Guatemala

    Apr 2017

    In 2016, beauty and personal care registered strong growth rates, improving its overall performance from the previous year. Urbanisation, increased interest amongst men and women to use beauty and personal care products, along with active companies ...

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    Country Report

    Skin Care in Guatemala

    Apr 2017

    Skin care is an extremely active beauty and personal care category in Guatemala, mainly from continued new product launches that promote segmentation and cater to a wide consumer base. The large portfolio of products with different prices, allow ...

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    Country Report

    Sun Care in Guatemala

    Apr 2017

    Sun care continued to be a small category in Guatemalan beauty and personal care, mainly because it consists of expensive products that are only affordable to mid- to high-income consumers, and the lack of education on the harmful effects of the sun....

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    City Review

    Guatemala City City Review

    Apr 2017

    Accounting for 40% of Guatemala's total GDP (USD27 billion out of USD68 billion in 2016), Guatemala City is the country's economic powerhouse. Over 2011-2016, the capital saw growth in its GDP, disposable income and labour productivity. However, the ...

    US$725
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    Country Profile

    Guatemala: Country Profile

    Apr 2017

    The economy will continue to grow at a steady pace in 2017. Strong gains in both in private final consumption and exports provide most of the support. Government consumption is also on the rise. A slowdown in investment represents a drag. The tense ...

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    Country Report

    Adult Incontinence in Guatemala

    Mar 2017

    Adult incontinence is still a very small tissue and hygiene category in Guatemala and in 2016 it registered retail value sales of just GTQ28 million, the result of 8% value growth in current terms. The category is showing strong growth mainly due to ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Guatemala

    Mar 2017

    2016 saw away-from-home tissue and hygiene register 8% current value growth to reach sales of GTQ473 million. The leading companies in retail tissue and hygiene such as Kimberly-Clark Guatemala and SCA Consumidor have expanded their services to ...

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    Country Report

    Nappies/Diapers/Pants in Guatemala

    Mar 2017

    Guatemala has among the lowest per capita consumption of nappies/diaper/pants in Latin America, with average annual consumption of 21 units per child aged up to 36 months. The very low penetration that these products have among lower-income ...

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    Country Report

    Tissue and Hygiene in Guatemala

    Mar 2017

    The Guatemalan tissue and hygiene industry registered stronger retail value growth in current terms in 2016 than the current value CAGR that was recorded over the review period. This acceleration in growth can be accounted for by several factors, ...

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    Country Report

    Retail Tissue in Guatemala

    Mar 2017

    Retail tissue generated value sales of GTQ2.3 billion in 2016 as 9% growth was recorded in current terms. Toilet paper is the retail tissue product with the strongest penetration in Guatemala, accounting for 77% of value sales in the category in ...

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    Country Report

    Sanitary Protection in Guatemala

    Mar 2017

    Sanitary protection generated retail value sales of GTQ493 million in 2016 as the category increased by 8% in current value terms. The penetration of these products is still very low in Guatemala and annual per capita usage among women aged between ...

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