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Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Profile

    Guatemala: Country Profile

    Jul 2017

    The economy will continue to grow at a steady pace in 2017. Steady gains in private final consumption and a robust recovery in exports provide most of the support. Government consumption is also on the rise. A slowdown in investment represents a ...

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    Country Report

    Beer in Guatemala

    Jun 2017

    Beer was a very active category in the review period in Guatemala, mainly from prices dropping due to a beer price war that was seen in 2012-2015. The reduction in prices has allowed the consumer base of beer to increase, and consumers, mainly at the...

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    Country Report

    Cider/Perry in Guatemala

    Jun 2017

    There were no visible sales of cider/perry in Guatemala in 2016. Visible sales are also not expected to be seen over the forecast period....

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    Country Report

    Alcoholic Drinks in Guatemala

    Jun 2017

    Alcoholic drinks registered a positive performance in both total volume and current total value terms in 2016. Lifestyle trends had an important impact on 2016 growth: as disposable incomes grow, consumers look for better quality, different flavours ...

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    Country Report

    Rtds/High-Strength Premixes in Guatemala

    Jun 2017

    Ever since the beer price war began in Guatemala in 2010 and prices dropped considerably, alcoholic drinks changed in the country: consumers began to switch from drinking spirits to drinking beers. RTDs has become a way for spirits to compete with ...

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    Country Report

    Spirits in Guatemala

    Jun 2017

    Spirits is beginning to recuperate from the beer price war that has deeply affected it. The low prices of beer have had a negative impact on spirits, since consumers have begun to switch from drinking spirits to drinking beer. However, prices have ...

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    Country Report

    Wine in Guatemala

    Jun 2017

    Wine is not a traditional product in Guatemala, since the lack of domestic production makes it an imported product. Consumers, in the majority, are urban middle- to upper-class consumers with higher disposable incomes who enjoy the sophistication ...

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    Future Demographic

    Guatemala in 2030: The Future Demographic

    May 2017

    In 2030, the population of Guatemala will reach 21.4 million, an increase of 31.1% from 2015. This robust growth will be driven by strong positive natural change which will greatly outweigh negative net migration. Guatemala will remain an extremely ...

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    Country Report

    Baby and Child-Specific Products in Guatemala

    Apr 2017

    Guatemala is a country that registers strong birth rates of over 3% per year, along with companies constantly introducing new products, pack sizes and marketing campaigns. This allows baby and child-specific products to register strong current value ...

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    Country Report

    Bath and Shower in Guatemala

    Apr 2017

    Bath and shower is becoming increasingly dynamic, mainly due to the entrance of intimate hygiene and body wash/shower gel, as leading bar soap brands such as Protex and Nivea are launching products in these categories that carry higher unit prices. ...

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    Country Report

    Colour Cosmetics in Guatemala

    Apr 2017

    Colour cosmetics is a very dynamic category in Guatemala and new product launches, especially with improved formulations and specific benefits such as long-lasting are the main growth drivers in the category. In 2016, colour cosmetics registered ...

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    Country Report

    Deodorants in Guatemala

    Apr 2017

    In 2016, deodorants recorded GTQ359 million, with current value growth of 7%. The category has been extremely dynamic, with companies promoting sales by offering promotions such as extra product for free, two-for-the-price-of-one promotions and free ...

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    Country Report

    Depilatories in Guatemala

    Apr 2017

    Depilatories could be considered an underdeveloped category in Guatemala, mainly from the lack of acceptance and tradition that these products have amongst low-income consumers, which also comprise the largest segment in Guatemala. Depilatories are ...

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    Country Report

    Fragrances in Guatemala

    Apr 2017

    Fragrances registered sales of GTQ1.5 billion in 2016, with current value growth of 10%. This tends to be an extremely dynamic category in Guatemala with new scents being launched constantly. Guatemalan men have shown a greater interest in beauty and...

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    Country Report

    Hair Care in Guatemala

    Apr 2017

    Hair care is a strong category in Guatemala and in 2016 it recorded current value sales of GTQ1.1 billion and current value growth of 7%. Consumers with higher disposable incomes are demanding a higher number of products with specific benefits, which...

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    Country Report

    Men's Grooming in Guatemala

    Apr 2017

    Traditionally, men’s grooming in Guatemala consisted mainly of men’s shaving products, men’s deodorants and men’s fragrances. The three categories remained as the largest to hold a combined value share of 98% in 2016. However, men’s grooming is ...

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    Country Report

    Oral Care in Guatemala

    Apr 2017

    Oral care in Guatemala recorded retail value sales of GTQ787 million in 2016, with current value growth of 9%. The introduction of small pack sizes that are affordable have promoted a stronger penetration of oral care, with toothpaste mainly ...

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    Country Report

    Beauty and Personal Care in Guatemala

    Apr 2017

    In 2016, beauty and personal care registered strong growth rates, improving its overall performance from the previous year. Urbanisation, increased interest amongst men and women to use beauty and personal care products, along with active companies ...

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    Country Report

    Skin Care in Guatemala

    Apr 2017

    Skin care is an extremely active beauty and personal care category in Guatemala, mainly from continued new product launches that promote segmentation and cater to a wide consumer base. The large portfolio of products with different prices, allow ...

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    Country Report

    Sun Care in Guatemala

    Apr 2017

    Sun care continued to be a small category in Guatemalan beauty and personal care, mainly because it consists of expensive products that are only affordable to mid- to high-income consumers, and the lack of education on the harmful effects of the sun....

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