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Guatemala

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala.

Guatemala StatisticsConsumer Lifestyles in Guatemala

Guatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Report

    Analgesics in Guatemala

    Nov 2017

    Analgesics is mature in Guatemala, where population growth is the main driver of these products. Innovation is slow, as it takes time for new medicines to be developed or a new brand to gain brand recognition and fidelity, since consumers are worried...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    Nov 2017

    Cough, cold and allergy (hay fever) remedies is the largest OTC category in Guatemala. Consumers feel comfortable self-medicating with these medicines, and they mainly use them to minimise the symptoms of coughs, colds or allergies and maintain an ...

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    Country Report

    Dermatologicals in Guatemala

    Nov 2017

    There is a wide variety of dermatological products in Guatemala that target different skin areas and afflictions that consumers may have. Women are the main buyers of these products, either for themselves or for their families. The use of natural ...

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    Country Report

    Digestive Remedies in Guatemala

    Nov 2017

    Urbanisation is the main reason why lifestyles are changing in Guatemala; it usually requires a faster way of life, longer hours of work and commuting, and more stress in a regular day. Guatemala City has grown so much that it is no longer feasible ...

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    Country Report

    Herbal/Traditional Products in Guatemala

    Nov 2017

    Guatemalans’ strong belief in the healing properties of natural remedies is the main sales driver for herbal/traditional products. Home-made recipes for treating common illnesses such as colds and digestive discomforts are still very common in the ...

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    Country Report

    Consumer Health in Guatemala

    Nov 2017

    Consumer health is growing strongly in Guatemala. There are more mature categories, such as OTC, where there are two types of consumers: price-sensitive consumers, usually at the lower end of the market, who base their purchasing decision on price ...

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    Country Report

    Sports Nutrition in Guatemala

    Nov 2017

    Sports nutrition products in Guatemala have been positioned in the middle to upper end of the market where consumers have higher disposable incomes and can afford these products which are imported and expensive. The most common users of sports ...

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    Country Report

    Weight Management and Wellbeing in Guatemala

    Nov 2017

    Weight management and wellbeing is small in Guatemala and caters to the middle to upper end of the market, mainly because the products are expensive, and people at the lower end of the market lack the education and disposable incomes to use these ...

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    Country Report

    Wound Care in Guatemala

    Nov 2017

    Wound care products in Guatemala are mainly standard products such as gauze and tape that are very affordable and offer no differentiation between brands. Even though these products have brands, there are very little differences between the products....

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    Country Briefing

    Business Dynamics: Guatemala

    Oct 2017

    While Guatemala’s business environment has seen improvements over the past few years, its inefficient regulatory regime undermines the progress made. While a falling corporate income tax rate and low unemployment make the country attractive, high ...

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    Country Report

    Travel in Guatemala

    Oct 2017

    In 2017, the Guatemalan government committed to using tourism as a tool for future development and making Guatemala a leading tourist destination, as it was in the 1980s. The government’s 2016-26 development plan was designed in order to modernise ...

    US$660
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    Country Report

    Cigarettes in Guatemala

    Aug 2017

    2016 was quite an active year for cigarettes in terms of new product launches. Tabacalera Centroamericana launched L&M Fast Forward, which claims to offer the flavour of “menthol and other sensations”, and continued to promote Marlboro Fusion Blast, ...

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    Country Report

    Tobacco in Guatemala

    Aug 2017

    Tobacco in Guatemala posted robust growth in retail current value sales in 2016. However, cigarettes, the largest of the main market categories with an overall retail value share of 98%, continued to see retail volume sales decline. This was largely ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Guatemala

    Aug 2017

    While cigars and cigarillos have been available in Guatemala for many years, there is no strong tradition of consumption of these product types in the country. The core consumer base for cigars and cigarillos comprises higher-income Guatemalans who ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Guatemala

    Aug 2017

    There were no sales of smokeless tobacco or vapour products in Guatemala over the review period and it is not expected that there will be any visible sales of such products in the forecast period....

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    Country Profile

    Guatemala: Country Profile

    Jul 2017

    The economy will continue to grow at a steady pace in 2017. Steady gains in private final consumption and a robust recovery in exports provide most of the support. Government consumption is also on the rise. A slowdown in investment represents a ...

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    Country Report

    Beer in Guatemala

    Jun 2017

    Beer was a very active category in the review period in Guatemala, mainly from prices dropping due to a beer price war that was seen in 2012-2015. The reduction in prices has allowed the consumer base of beer to increase, and consumers, mainly at the...

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    Country Report

    Cider/Perry in Guatemala

    Jun 2017

    There were no visible sales of cider/perry in Guatemala in 2016. Visible sales are also not expected to be seen over the forecast period....

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    Country Report

    Alcoholic Drinks in Guatemala

    Jun 2017

    Alcoholic drinks registered a positive performance in both total volume and current total value terms in 2016. Lifestyle trends had an important impact on 2016 growth: as disposable incomes grow, consumers look for better quality, different flavours ...

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    Country Report

    Rtds/High-Strength Premixes in Guatemala

    Jun 2017

    Ever since the beer price war began in Guatemala in 2010 and prices dropped considerably, alcoholic drinks changed in the country: consumers began to switch from drinking spirits to drinking beers. RTDs has become a way for spirits to compete with ...

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