Euromonitor International publishes the world's most comprehensive market research on the gum industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Confectionery in Latin America

Mar 2017

Confectionery in Latin America has seen sales undermined by the recession affecting Brazil in 2015 and 2016 and by a slowdown in the economies of countries hit by high inflation, notably Argentina and Venezuela. In Mexico, sugar confectionery ...

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Country Report

Gum in India

Dec 2016

Impulse buying plays a vital role in the gum category. Manufacturers such as Perfetti Van Melle India Pvt Ltd, Wrigley India Pvt Ltd are focusing on advertising and marketing activities to raise consumer awareness of their products and brands. ...

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Country Report

Gum in Georgia

Oct 2016

Gum has an affordable price and its demand is always high in Georgia. In 2016, it recorded stable retail volume growth of 4% to reach 500 tonnes and 8% current value growth to total GEL29 million. Active marketing strategy of the players is also ...

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Country Report

Gum in Azerbaijan

Oct 2016

Over the review period, consumer habits did not change significantly but retail volume sales declined by 3% in 2016, which was due to a significant price increase stemming from local currency devaluation in 2015. The main group of consumers for ...

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Country Report

Gum in Macedonia

Oct 2016

Gum remained a highly concentrated category in 2016, dominated by several major players which established their positions when Macedonia gained independence in the early 1990s. In terms of innovation and new product development, 2016 was a somewhat ...

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Country Report

Gum in South Korea

Oct 2016

Overall gum sales continued to decrease in both value and volume terms during 2016. In 2015, the rate of decrease became slower as manufacturers tried to develop the marketing strategy of letting consumers know the strength of gum such as being ...

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Country Report

Gum in the United Arab Emirates

Sep 2016

Gum continued to benefit from its historical positioning of being perceived as a fashionable food product to consume which is aspirational in its appeal. In addition, sugar free versions of the product were able to leverage the growing health ...

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Country Report

Gum in Kenya

Sep 2016

Gum saw only marginal current value growth in 2016 over the previous year, in comparison to a review period CAGR of 1%. This was partly due to the impact of high inflation, which constrained growth in impulse purchases. In addition, however, gum was ...

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Country Report

Gum in Indonesia

Sep 2016

Several factors contributed to the positive volume growth of gum in Indonesia in 2016. The rapid expansion of modern retail outlets such as supermarkets, hypermarkets, and convenience stores paved the way for the improved distribution of gum, ...

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Country Report

Gum in New Zealand

Sep 2016

Oral health concerns continued to influence the category, with the leading player The Wrigley Company (NZ) Ltd taking the step of outlining its oral health credentials on refreshed packaging to allay consumer concern. Flavour development was a key ...

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Country Report

Gum in Malaysia

Sep 2016

The dominant positions of the leading brands such as Mentos, Extra and Wrigley's Doublemint in gum in Malaysia present a major barrier to the potential entry of rival brands. These leading brands have very strong distribution networks and dominate ...

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Country Report

Gum in Turkey

Sep 2016

Advertisements and new product launches are the driving factors behind growth in this area. Leading companies Kent Gida and Perfetti Van Melle Gida continue to invest in leading brands like First, Vivident, Falim and Mentos. In addition, they have ...

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Country Report

Gum in Lithuania

Sep 2016

In 2016 gum in Lithuania registered healthy gains in retail value thanks to improving disposable income and increased levels of discretionary spending. As consumers’ purchasing power continued increasing, rising numbers of shoppers did not mind ...

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Country Report

Gum in Estonia

Aug 2016

Gum recorded healthy growth in 2016 as the outlook for the economy in Estonia remained positive and consumer confidence increased. This environment encouraged shoppers to spend on categories that are not necessarily considered essentials. ...

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Country Report

Gum in Cameroon

Aug 2016

The largest population segment in Cameroon is the young population, which also happens to be the most active income-generating segment. This constitutes a very good consumer base for sales of gum, which saw positive current value growth in 2016 and ...

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Country Report

Gum in Brazil

Aug 2016

Gum saw a continued volume decline of 2% in 2016. Consumer concerns regarding health and fierce competition with other snacks options represented the main factors contributing to this performance....

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Country Report

Gum in Serbia

Aug 2016

There were very few new product launches in gum in Serbia in 2015 and 2016. The leading manufacturer, William Wrigley Jr, appeared satisfied with its level of domination in the category; therefore, it was not forced to launch new products in order to...

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Country Report

Gum in Taiwan

Aug 2016

Growth in both retail volume and current terms in 2016 was similar to average rates posted over the review period. The performance in 2016 did not differ much from that in 2015, since product innovation and other exciting developments in this ...

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Country Report

Gum in Japan

Aug 2016

The consumption of gum in Japan recorded a low increase by of 1% in current value terms to reach ¥138 billion due to the high performance in sugar free gum. Gum in Japan witnessed a continuous decline in retail consumption for almost 10 years ...

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Country Report

Gum in Pakistan

Aug 2016

High taxes on sugar imports continued to place pressure on gum manufacturers’ margins in 2016....

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