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Gum market research

Euromonitor has the world’s most comprehensive research on the gum category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the gum market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Gum reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: gum, chocolate confectionery, and sugar confectionery.

Our gum market research answer questions such as:

  • What is the market size of gum?
  • What are the major brands in gum?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

results

 

Global Briefing

The Food Brief

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

Apr 2015 | US$1,325 | Add to cart | View details

Country Report

Gum in Thailand

Overall, gum value sales showed a marginal improvement in 2014 compared to the previous year. However, the overall growth rate remained low compared to the review period average due to less product innovation, television advertisements, and major ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Gum in the Philippines

Gum recorded 3% value growth in 2013, which was continued into 2014. The sluggish performance of gum is due to the presence of several substitutes in the form of mints, mentholated boiled sweets, mint pastilles and even medicated confectionery, for ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Gum in Malaysia

Sugar free gum is predicted to post the highest growth in 2014, while other gums will experience marginally slower growth compared to 2013. Great health consciousness was one reason, while consumers showed a tendency to search for reduced sugar ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Gum in Hong Kong, China

Consumers have placed emphasis on the health benefits of gum on top of flavour. Rather than being a breath freshener gum that provides functional benefits such as whitening teeth, strengthening teeth and overall oral hygiene gained popularity in ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Taiwan

Gum consumption was stable in Taiwan and value sales of gum grew by 3% in current terms in 2014. Taiwanese people had developed habits of consuming gum. Gum was also readily available in convenience stores, health and beauty retailers, supermarkets ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Egypt

Chewing gum is part of the snacking habits of Egyptians. There are a large number of variants and pack sizes, which allow consumers to buy packs of only two pieces, or much bigger packs.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in New Zealand

New variants of gum flavours continued to be developed throughout 2014; however, the majority followed the traditional flavours of mint, citrus or berry. Towards the end of 2014 Wrigley combined a fun flavour and functionality with the introduction ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Singapore

Under the regulation in Singapore, only chewing gum is considered to have health benefits which are allowed to be retailed through pharmacists, where consumers are required to provide a name and ID over the counter. Due to the limited availability ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Vietnam

In Vietnam, gum is approaching maturity. Gum has a longstanding presence in the country and a wide range of flavours and brands are available. Towards the review period, functional gum played an important role, with xylitol becoming the major ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Ukraine

Volume sales of gum continued to decrease in 2014, as consumers reduced their purchases of non-essential and impulse products due to having lower purchasing powers towards the end of the review period. Although the economic situation was predicted to...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Gum in Cameroon

Adults enjoy chewing gum. This is evident from the growing number of brands trying to establish a presence in the country. Hollywood has long been the leading brand of adult or sugarised gum, but Mentos, Trident and Orbit are also now making strong ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Gum in Georgia

Gum is largely mature in Georgia, with sales growth also being constrained by population decline in the country. As a result, volume sales rose only slowly in 2014, with less than 2% overall growth. Current value growth is also being constrained by ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Gum in India

Gum, especially chewing gum, started to emerge as a solution to maintain oral hygiene and health. Over the last two years of the review period, manufacturers continued to promote gum and attract adult consumers as well. In addition, manufacturers ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Italy

Gum in Italy decreased by 5% in current value in 2014, falling to €645 million. This decline was mainly the consequence of falling purchasing power among the Italian population due to the economic and financial crisis. Falling disposable income ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Iran

Young adults and middle-aged people aged between 15 and 64 years old accounted for more than 72% of the Iranian population in 2014 and consumers within this age group remain keen on regularly purchasing gum, a product which remains among the most ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Switzerland

In 2014, value sales of gum in Switzerland performed in line with the review period, with a slightly higher growth rate of 1% in retail value and volume terms. Functional additives and various sugar substitutes offered consumers a wide choice and ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Japan

Gum in Japan will continue to decline in 2014. It will fall by 5% in current value terms to ¥135.3 billion, primarily due to the strong popularity of mints among young consumers. Although gum used to be popular among young consumers, they are ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in the Czech Republic

It is expected that gum will see moderate improvement in terms of its value growth rate in 2014 compared with 2013 and the overall review period performance, thanks to signs of economic recovery in the Czech Republic. Nevertheless, it is expected ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Belarus

Belarusian consumers are more demanding, seeking new flavours in gums. The two leading gum players, William Wrigley and Dirol Cadbury OOO, compete mainly by offering a wide variety of flavours, as they have similar products. Consumers eagerly reach ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Turkey

In 2014, gum registered positive current value growth, stimulated by the launch of new products and subsequent advertising support. One example of a new product development was Vivident Strawberry & Mandarin, launched by Perfetti Van Melle in 2013. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Brazil

Gum performance remained fragile in 2014, following the same trend seen in 2013, with volume sales falling by 3%. Despite the decline in volume, the area recorded very low current value growth of 3%, with sales reaching R$4 billion due to the fact ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Uzbekistan

The distribution of gum widened in 2014, making these products more accessible to consumers. Gum also benefited from strong in-store display, including cashiers’ counters with special shelves for gum, with these provided by gum distributors. These ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in South Korea

The decline in gum sales in South Korea can be attributed to changing consumer preferences. Gum is usually consumed as an after-meal refresher or to combat tiredness. However, today’s consumers have a wide array of choices when it comes to such ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Gum in Australia

Gum is set to experience a decline for the second consecutive year in 2014. This is a significant change from the period 2010-2011 where the category experienced double-digit positive growth, based on a wave of new product developments. With few ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Portugal

Gum is experiencing a decline with decreasing demand from Portuguese consumers. The category suffers from a lack of strong new products, stimulating the entire category. In addition, economic slowdown and reduced spending by consumers adversely ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Slovakia

In 2014, gum in Slovakia is set to grow by 1% in current terms to reach overall value sales of €25 million. Sugar-free gum has driven sales in 2014, with sugarised gum registering a decline due to increasing health awareness. In line with the ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Russia

Gum sales remained dynamic within the review period as a whole and saw an 18% current value increase in 2014, mainly supported by the growing production of gum in Russia. International manufacturers are improving their facilities within Russia’s ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Romania

Gum suffered a drop in volume sales in 2014, the result of the low purchasing power which significantly reduced purchases of impulse products. Gum has a very strong impulse character and the reduction of available incomes negatively affected volume ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Kazakhstan

In 2014, despite the devaluation of national currency in February, consumers continued to consume gum. They were used to chewing gum and it became a habit not only because of pleasant taste but the overall benefit to oral hygiene. Kazakhs know about ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Macedonia

Gum in Macedonia achieves 4% growth in current value terms in 2014, coupled with 2% volume increase to reach retail value sales of MKD357 million and volume sales of 200 tonnes in 2014.

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Azerbaijan

Many Azerbaijani consumers consider gum to be an essential product to chew for the care of teeth. Towards the end of the review period, major manufacturers, such as Perfetti Van Melle Group and Mondelez International, managed to evaluate new consumer...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Hungary

Although gum is a limited category as customers do not buy gum to pamper themselves or as a gift, manufacturers attract buyers by continuously improving their products, offering better oral freshness, and higher quality dental care, and thanks to ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Pakistan

Gum offers a sweet taste and is perceived as a relaxing past-time. It is popular amongst both children and adults. More and more consumers started to prefer gum for fresh breath benefits. Chewing gum is also considered a good exercise for facial ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Bulgaria

Gum is unlike all other areas of packaged food: despite these products not being necessities, the category is set to continue to grow at a healthy rate in 2014. In addition, in contrast to many fragmented and competitive categories, gum is a ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Austria

The relatively mature and highly concentrated gum category in Austria is undergoing transition, with gum moving from being a pleasurable product to a medicated and value-added product. In response to growing health concerns amongst Austrian ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Tunisia

Sugarised gum continued to dominate sales in 2014 with a retail value share of 52%. The wide availability of this variety coupled with limited health awareness about the ill-effects that sugar has on teeth contributed to this dominance and strong ...

Dec 2014 | US$990 | Add to cart | View details

Country Report

Gum in Uruguay

Companies, despite their efforts, have been unable to stop overall volume sales of gum declining. Advertising, launches of new flavours and pricing policies have failed to entice consumers to buy more gum or to increase the customer base. After four ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Bolivia

Despite companies’ efforts to promote gum products, the category is expected to post only slow volume growth in 2014, which is an improvement on the even lower rate of growth in 2013. International brands lead gum in Bolivia and any type of problem ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Peru

Gum has a very well developed health and wellness segment with the strong presence of sugar free chewing gum. These products entered the market some years ago and have been well received by the population, especially by adults looking to indulge ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Algeria

New product launches and the popularity of international brands were the main trends leading growth, particularly value growth, in the gum category in 2014. In particular, the introduction of sugar free products over the last few years of the review ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Nigeria

Gum is expected to continue to see a positive performance in 2014, with 8% growth in retail current value terms. This good performance can largely be credited to the introduction of foreign brands with new flavours and enhanced visibility on shelves ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Chile

Functional sugar free products led and drove growth for gum in Chile during 2014. Due to the success of brands like Orbit, which through an extensive media campaign claiming that Orbit chewing gum is a good “on-the-go” replacement for oral hygiene ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Mexico

A massive revision to the tax schedule was passed in Mexico in 2013, taking effect on 1 January 2014 affecting many products, including packaged food and drinks, pet food and gasoline. In Mexico, food is exempted from VAT as a measure to avoid ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Germany

Chewing gum in Germany has established a strong position as part of the daily oral care routine, and is therefore greatly appreciated by consumers of all ages. Accordingly, after three years of decline, gum will see growth again in 2014 in current ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Bosnia-Herzegovina

When considering that gum in Bosnia-Herzegovina declined in volume and value terms throughout the review period, the predicted stagnation of 2014 appears to be an improvement. In 2014, there was an increased effort to boost sales relying on ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Croatia

The number of competitors is the smallest in gum; the category is much consolidated, and there were almost no new launches. The domination of the leader seemed to pacify the competition towards the end of the review period. After Agrokor dd took over...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Serbia

William Wrigley Jr Co has been the undisputed leader within Serbian gum for years. The situation is set to remain unchanged in 2014, with the leader further increasing its retail value share. The domination of the leading player is also evident in ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in France

Retail volume growth of gum is expected to remain low in 2014, whilst current value growth is expected to be maintained by unit price increases. Gum suffered from substitution with other confectionery products and changing lifestyles, leading to ...

Nov 2014 | US$990 | Add to cart | View details

Country Report

Gum in Latvia

Gum is a relatively mature product category in Latvia growth is thus expected to be moderate during 2014 in spite of the improvements expected in the purchasing power of Latvian consumers. With gum predominantly located in the vicinity of cash ...

Nov 2014 | US$990 | Add to cart | View details
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