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Gum market research

Euromonitor has the world’s most comprehensive research on the gum category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the gum market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Gum reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: gum, chocolate confectionery, and sugar confectionery.

Our gum market research answer questions such as:

  • What is the market size of gum?
  • What are the major brands in gum?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

results

 

Country Report

Gum in Italy

Gum in Italy decreased by 5% in current value in 2014, falling to €645 million. This decline was mainly the consequence of falling purchasing power among the Italian population due to the economic and financial crisis. Falling disposable income ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Gum in Iran

Young adults and middle-aged people aged between 15 and 64 years old accounted for more than 72% of the Iranian population in 2014 and consumers within this age group remain keen on regularly purchasing gum, a product which remains among the most ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Gum in the Czech Republic

It is expected that gum will see moderate improvement in terms of its value growth rate in 2014 compared with 2013 and the overall review period performance, thanks to signs of economic recovery in the Czech Republic. Nevertheless, it is expected ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Gum in Brazil

Gum performance remained fragile in 2014, following the same trend seen in 2013, with volume sales falling by 3%. Despite the decline in volume, the area recorded very low current value growth of 3%, with sales reaching R$4 billion due to the fact ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Gum in Uzbekistan

The distribution of gum widened in 2014, making these products more accessible to consumers. Gum also benefited from strong in-store display, including cashiers’ counters with special shelves for gum, with these provided by gum distributors. These ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Gum in Portugal

Gum is experiencing a decline with decreasing demand from Portuguese consumers. The category suffers from a lack of strong new products, stimulating the entire category. In addition, economic slowdown and reduced spending by consumers adversely ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Gum in Hungary

Although gum is a limited category as customers do not buy gum to pamper themselves or as a gift, manufacturers attract buyers by continuously improving their products, offering better oral freshness, and higher quality dental care, and thanks to ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Gum in Pakistan

Gum offers a sweet taste and is perceived as a relaxing past-time. It is popular amongst both children and adults. More and more consumers started to prefer gum for fresh breath benefits. Chewing gum is also considered a good exercise for facial ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Gum in Austria

The relatively mature and highly concentrated gum category in Austria is undergoing transition, with gum moving from being a pleasurable product to a medicated and value-added product. In response to growing health concerns amongst Austrian ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Gum in Uruguay

Companies, despite their efforts, have been unable to stop overall volume sales of gum declining. Advertising, launches of new flavours and pricing policies have failed to entice consumers to buy more gum or to increase the customer base. After four ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Bolivia

Despite companies’ efforts to promote gum products, the category is expected to post only slow volume growth in 2014, which is an improvement on the even lower rate of growth in 2013. International brands lead gum in Bolivia and any type of problem ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Peru

Gum has a very well developed health and wellness segment with the strong presence of sugar free chewing gum. These products entered the market some years ago and have been well received by the population, especially by adults looking to indulge ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Algeria

New product launches and the popularity of international brands were the main trends leading growth, particularly value growth, in the gum category in 2014. In particular, the introduction of sugar free products over the last few years of the review ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Nigeria

Gum is expected to continue to see a positive performance in 2014, with 8% growth in retail current value terms. This good performance can largely be credited to the introduction of foreign brands with new flavours and enhanced visibility on shelves ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Mexico

A massive revision to the tax schedule was passed in Mexico in 2013, taking effect on 1 January 2014 affecting many products, including packaged food and drinks, pet food and gasoline. In Mexico, food is exempted from VAT as a measure to avoid ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Germany

Chewing gum in Germany has established a strong position as part of the daily oral care routine, and is therefore greatly appreciated by consumers of all ages. Accordingly, after three years of decline, gum will see growth again in 2014 in current ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Bosnia-Herzegovina

When considering that gum in Bosnia-Herzegovina declined in volume and value terms throughout the review period, the predicted stagnation of 2014 appears to be an improvement. In 2014, there was an increased effort to boost sales relying on ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Croatia

The number of competitors is the smallest in gum; the category is much consolidated, and there were almost no new launches. The domination of the leader seemed to pacify the competition towards the end of the review period. After Agrokor dd took over...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in France

Retail volume growth of gum is expected to remain low in 2014, whilst current value growth is expected to be maintained by unit price increases. Gum suffered from substitution with other confectionery products and changing lifestyles, leading to ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in the US

Gum continues to face declines in 2014, as young consumers remain uninterested in chewing gum. Starting in 2010, just following the conclusion of the recession, gum sales began to decline and have yet to find growth since that year. Some of this ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Saudi Arabia

The general public in Saudi Arabia is witnessing a gradual improvement in overall health and wellness awareness. Females in particular are more conscious of their calorie intake. The health food section in supermarkets and hypermarkets is also ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Estonia

Value sales of gum are expected to register positive growth in Estonia during 2014 as consumers are feeling more confident about the economic situation and this led them to continuously increase their budgets for packaged food categories which are ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Greece

The latest trend in gum is for products which offer a longer-lasting flavour. The trend began with the launches of Trident 40 Minutes and Mentos 45 Minutes. The recession remains a major obstacle to growth, with gum posting a 12% decline in current ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Gum in Belgium

During 2013, there was significant innovation in gum in Belgium, especially in terms of exploring new flavours and combinations of flavours. One good example of such an innovation was the launch of Mentos Gum Up2U, a variant of sugar free gum ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Gum in Kenya

In Kenya, gum is positioned as a product for those who care about their image. For this reason, functional gum remains the major focus of the companies operating in the category, with functions such as freshening the breath and preventing dental ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Costa Rica

Gum experienced dynamic levels of product innovation when compared with 2013’s development, which was directly related to the consolidated positioning of the absolute leader brand Trident. Apparently, the recent internal restructuring conducted by ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Argentina

The latest trend observed in gum in Argentina has been the entry of teenagers into the sugar-free gum category, a move encouraged by parents and other adults. In order to maintain oral health, doctors are advising consumers not to eat sugarised gum ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in China

In order to expand the category, gum manufacturers are committed to creating greater segmentation. Thus the Five brand from Wrigley Confectionery (China) is positioned to appeal to young adults who are keen to try new and fashionable products. Under ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Morocco

Gum in Morocco is set to increase in current value by 4% in 2014, while volume sales are set to rise by 3%. This positive growth is set to be due to the favourable economic situation in Morocco, which is characterised by rising GDP and growth in ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Israel

In 2014, the most significant trend is players' innovation expressed by launching unique flavours for gums such as Acai fruits and tea. One of the explanatory factors for such innovation is the stagnant and size-limited market, pushing manufacturers ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Gum in Denmark

After a strong decline throughout the review period, the downward trend in bubble gum has continued in 2014, with the category set to suffer a further 5% drop in current value terms. The key factor behind this trend is that many new product launches ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Gum in Colombia

In 2014, gum is set to grow 1% in volume and 4% in current value terms, driven by the increase in disposable incomes, busy lifestyles and increasing variety of products available. The arrival of Orbit in 2013, and its expansion in 2014, helped ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Ecuador

As the environment for gum becomes more competitive due to import barriers and health campaigns from the Health Ministry, companies need to make sure that their main consumers remain loyal. Since it has become more difficult to advertise to children ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Finland

Whilst the other gum categories, bubble gum and sugarised gum, continued to see decline in demand over the review period, sugar-free, usually xylitol-sweetened functional gum, continued to grow and set the trend in gum. Several new product ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Venezuela

Given that gum comprises a large amount of imported products (e.g. Mondelez International Inc, Colombina SA and Arcor SAIC brands are all imported), the availability of products in 2013 and 2014 was severely threatened by the limited allocation of ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in Ireland

The popularity of gum in Ireland has long benefitted from its use by consumers as a breath freshening product. This is as true today as ever it was, however additional concerns relating to tooth and gum health have consistently driven consumers ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Gum in the United Kingdom

On-going from 2013 and coming from sugar confectionery, chewing gum in 2014 will be marked by the growing demand for fruity sugar free gum with a preference for sour tastes. Consumers have been keen to try exciting flavours in recent years and sweet ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Gum in the Netherlands

Gum is set to suffer further value declines during 2014, which essentially means that the category will have been in decline for three consecutive years. The economic downturn, lack of innovation in the category and the popularity of alternative ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Gum in South Africa

The South African gum category saw a positive performance in 2013, which continued into 2014, with value growth of 9% and a volume rise of 3%. The category recovered from its slight volume earlier in the review period largely as a result of growth in...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Gum in Dominican Republic

Three international gum brands dominate the highly concentrated gum area in the Dominican Republic, all controlled by national brand owner (NBO) Cadbury Adams Dominicana. Combined, these brands account for slightly more 96% of current value gum sales...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Gum in Spain

The drop in the purchasing power of consumers since the onset of the recession has resulted in a reduction in spending on non-essential products. This factor continued to affect the performance of gum in Spain during 2014. The difficulties faced by ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Gum in Guatemala

In 2014 current value sales are set to reach GTQ274 million after an increase of 7%. Gum sales are expected to be boosted by value packs sold in modern channel retailers and targeting key consumers. Throughout the year leading manufacturers are set ...

Sep 2014 | US$900 | Add to cart | View details

Global Briefing

14 Food Trends to Watch in 2014: Part Two

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of ...

Jul 2014 | US$1,200 | Add to cart | View details

Country Report

Gum in South Korea

In South Korea, gum sales will continue to increase marginally due to falling growth in demand for gums fortified with xylitol which is a functional ingredient for teeth health and a lack of innovation in developing replacements. In 2013, gum is ...

May 2014 | US$900 | Add to cart | View details

Country Report

Gum in Serbia

As was the case with other impulse and indulgence categories, the fallout from the economic crisis continued to depress demand for gum in Serbia in 2013. However, the decline in total gum volume sales was slower than that recorded the previous year, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Malaysia

Gum witnessed stronger current value growth in 2013 than in 2012 due to the growing health consciousness of consumers. This drove consumers to demand sugar free gum that possess a slew of benefits, such as dental care, which usually commands a higher...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Vietnam

Over 2013, gum is expected to record the retail current value growth of 8%. Thanks to higher living standards and the increasing consumer awareness of health and fitness, functional gum is paid more attention than other types. In particular, ...

Apr 2014 | US$900 | Add to cart | View details
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