Gum

Market research on the gum industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Gum in Chile

Jan 2018

Gum increased 8% in current value terms in 2017, to reach CLP87.6 billion. The shift towards low or sugar-free products within gum was favourable for the category, especially taking into account that in mid-2016 a new food labelling law was ...

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Country Report

Country Report

Gum in Romania

Nov 2017

After a brief attempt to bring back Tutti Frutti and Spearmint in 2015, sugarised gum was no longer available in 2017. Sugarised gum was on a descending path for years, owing to increasing consumer-awareness about sugar consumption, but also powerful...

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Country Report

Country Report

Gum in the US

Nov 2017

Over the review period gum and mints (tracked under sugar confectionery) waged an intense battle to freshen the breath of consumers. Between 2012 and 2017, retail volume sales of gum fell by 13%, while sales of mints grew by 14%. In this intensely ...

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Country Report

Country Report

Gum in Canada

Oct 2017

Gum, comprising bubble gum and chewing gum, saw ongoing decline in 2017, with sales falling by 1% in current value terms and 3% in volume terms. This was a slightly better performance than the CAGR seen over the review period as a whole for both ...

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Strategy Briefing

Strategy Briefing

Confectionery in Asia Pacific

Oct 2017

Confectionery in Asia Pacific remains small in comparison for per capita consumption, but has seen healthy growth across the region illustrating ample room for development. During 2012-2017, growth was largely driven by India. While gum struggled in ...

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Strategy Briefing

Strategy Briefing

Confectionery in Latin America

Sep 2017

Confectionery is facing challenging times in Latin America, with a difficult economic situation, particularly in Brazil, growing consumer health concerns and legislative challenges the main culprits. Nevertheless, the importance of chocolate ...

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Country Report

Country Report

Gum in India

Aug 2017

Gum sales continued to be driven by impulse purchases. The ever-growing trend of new young consumers chewing gum, either at leisure, after a meal or smoking or during long working days, pushed sales. Spearmint, peppermint and other flavours which ...

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Country Report

Country Report

Gum in Ireland

Aug 2017

Gum experienced 5% retail value growth in 2017 with sales of EUR58 million. This was due to the growing demand for sugar-free and healthy products. The large majority of all gum sold in 2017 was sugar-free, reflecting the Irish population’s growing ...

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Country Report

Country Report

Gum in Belarus

Aug 2017

As consumers in Belarus become increasingly financially constrained, demand for impulse products continued to be negatively affected. As a result, the economic climate led consumers to purchase gum less frequently or to drop out of the category ...

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Country Report

Country Report

Gum in Costa Rica

Aug 2017

Due to the significant maturity already achieved by gum in Costa Rica, the main players in the category continued to rely on the use of deeper levels of segmentation (often based on new flavours or more specialised products), focusing on maintaining ...

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Country Report

Country Report

Gum in Bolivia

Aug 2017

Towards the end of the review period, leading companies focused on developing sugar-free chewing gum covered more shelf space. In addition, companies tried to target young adults as the primary consumers....

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Country Report

Country Report

Gum in South Africa

Aug 2017

In their ongoing drive for healthier products, consumers are becoming more health conscious, with this trend also extending to gum. Growing demand for sugar-free and chemical-free products has pushed companies to rebrand, relaunch and rethink their ...

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Country Report

Country Report

Gum in Mexico

Aug 2017

Sales of gum continued declining in 2017, with a 1% decrease in volume. Although in terms of value, the category sustained growth, this was mostly the result of manufacturers offering smaller packages at a higher unit value. The slow performance of ...

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Country Report

Country Report

Gum in Croatia

Aug 2017

The competitors seem satisfied with their respective positions, and none tried to grab attention by launching new products in 2017. Not even pricing wars were evident – the scene was quite uneventful with no significant news. The trend of getting ...

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Country Report

Country Report

Gum in Estonia

Aug 2017

Gum sales were flat in volume terms during 2017. Despite the overall economic outlook remaining positive, it reached maturity and was already fairly developed with diminishing further growth prospects. Manufacturers relied heavily on extensive ...

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Country Report

Country Report

Gum in Brazil

Aug 2017

Gum saw a continued volume decline of 2% in 2017. The health trend continued apace as consumers became more health conscious, which boosted demand for sugar-free and chemical-free products. This stimulated companies into rebranding, relaunching and ...

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Country Report

Country Report

Gum in China

Aug 2017

Due to strengthening awareness of the possible negative impact of gum on consumers’ health and the natural environment, sales of gum continued to fall in 2017, with a 5% retail volume decline and 1% current value decrease. Gum mainly targets the ...

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Country Report

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Gum in the United Arab Emirates

Aug 2017

Gum saw a 10% increase in retail current value sales in 2017 to reach AED191 million. This performance was derived from loyal consumers who take gum on a regular basis rather than organic growth from new consumers. Growth in 2017 was slightly faster ...

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Country Report

Country Report

Gum in Belgium

Aug 2017

Health concerns are negatively impacting the gum category. Gum is seen as unhealthy and very artificial and Belgian consumers have continued to shift away from gum towards mints. The 3% volume decline of gum in 2017 was also due to a lack of ...

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Country Report

Country Report

Gum in Guatemala

Aug 2017

Gum has a large consumer base in Guatemala from children to adults. Domestic brands tend to offer economy to standard products that rely mainly on low prices and brand loyalty. Imported players are much more dynamic and drive growth within gum, with ...

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