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Euromonitor International publishes the world's most comprehensive market research on the gum industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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        Country Report

        Gum in Lithuania

        Dec 2015

        In Lithuania, gum remained a typical impulse category over the review period, with these products being placed right next to checkout counters at eye level. Despite a 1% increase in average unit price, gum registered retail volume sales growth of 2% ...

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        Country Report

        Gum in India

        Nov 2015

        Gum has been present for a long time in India. The increase in penetration into rural India and also manufacturers launching new flavours of gum drove demand in 2015...

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        Country Report

        Gum in Ecuador

        Nov 2015

        Sugar free gum will continue to register the highest value growth rates during 2015, mainly the result of increasing awareness about being overweight and obesity health risks, which encouraged consumers to opt for low-calorie formulations and sugar ...

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        Country Report

        Gum in China

        Nov 2015

        Gum in China registered healthy value growth in 2015, rising by 9% in current terms, while volume sales increased by 4%. Facing increasingly saturated demand and more moderate economic growth in China, sales of gum remained relatively stable, with a ...

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        Country Report

        Gum in Malaysia

        Nov 2015

        Consumers spent less on gum in 2015 due to limited budgets for indulgence products following the implementation of the Goods and Services Tax in April. Many consumer goods faced price hikes, especially commodity products, fresh foods and household ...

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        Country Report

        Gum in Egypt

        Nov 2015

        Chewing gum continues to comprise the bulk of sales in gum, leaving bubble gum with just 14% of gum value sales in 2015. Chewing gum is much more widely available across all distribution channels and the leading brands in the category are positioned ...

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        Country Report

        Gum in Thailand

        Oct 2015

        Overall, gum in Thailand showed positive growth in 2015 driven by strong growth of sugar-free gum. In terms of value sales, sugarised gum gained the majority thanks to the strong brand reputation of Dentyne and Dentyne Ice. Demand for sugarised gum ...

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        Country Report

        Gum in Dominican Republic

        Oct 2015

        Three international gum brands dominate the highly concentrated gum category in the Dominican Republic, all controlled by national brand owner (NBO) Cadbury Adams Dominicana. Combined, these brands accounted for 96% of retail value sales. The ...

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        Country Report

        Gum in Vietnam

        Oct 2015

        Towards the end of the review period, demand for gum fortified with xylitol increased significantly. Consumers became more aware of the purported health benefits of chewing xylitol gum, with many opting to purchase and consume this product type on a ...

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        Country Report

        Gum in Brazil

        Oct 2015

        Gum performance is fragile as volume decline continued throughout the review period despite increasing disposable income over the last couple of decades. The improved economic status of many in the population, including children, has seen Brazilians ...

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        Country Report

        Gum in Portugal

        Oct 2015

        Lifestyle trends and the maturity of the category hindered sales in 2015. Total volume sales declined by 2% as gum suffered from a lack of innovation and from substitution by other confectionery products, such as medicated sugar confectionery, and ...

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        Country Report

        Gum in Taiwan

        Oct 2015

        Gum is widely available in Taiwan in convenience stores, supermarkets, hypermarkets and health and beauty specialist retailers. Consumers are accustomed to chewing gum after a meal or before conversations so as to help freshen their breath. In ...

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        Country Report

        Gum in Hong Kong, China

        Oct 2015

        Health awareness concerns affected gum sales the most in 2015. Except for the basic function of gum, extra benefits related to health obtained much affection by consumers in Hong Kong. Ingredients with functions such as whitening teeth and oral ...

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        Country Report

        Gum in Romania

        Oct 2015

        Gum sees high penetration in urban areas and it can be considered the best impulse category example. With high availability, being placed right next to the checkout in all types of outlets, even in non-food formats, gum is expected to record an ...

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        Country Report

        Gum in South Korea

        Oct 2015

        Gum had slower growth from 2011 and saw -5% value decline in 2015. Value sales dropped to below Won300 billion for the first time since 2001 when gum was very popular due to the strong performance of Xylitol gum. Since 2011, gum declined steadily for...

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        Country Report

        Gum in Venezuela

        Oct 2015

        Gum continues to be harmfully impacted by diminished product availability with both imported and domestic brands having massive shortages in 2015. Furthermore, given the devaluation of the local currency from an average exchange rate of BsF50 per US ...

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        Country Report

        Gum in Indonesia

        Oct 2015

        In 2015, several factors contributed to the positive volume growth of gum in Indonesia. The rapid expansion of modern retail outlets such as supermarkets/hypermarkets and convenience stores paved the way for the improved distribution of gum, ...

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        Country Report

        Gum in New Zealand

        Oct 2015

        While flavour development characterised gum in 2015, mint, citrus and berry continued to influence this trend. In line with oral health and general health and wellness concerns, sugar free variants were driving new product developments....

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        Country Report

        Gum in Australia

        Oct 2015

        With no significant product launches in 2015, gum registered current retail value growth of 2% to reach A$246 million. What growth there was however was experienced at the premium end of the market, which meant that volume growth lagged value growth....

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        Country Report

        Gum in Cameroon

        Oct 2015

        Cameroon has a young population which constitutes a supportive consumer base for gum sales; this category saw positive growth of 8% in 2015, representing a stronger performance than the review period CAGR of 6%. The category is seeing an increasing ...

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