Gum market research

Euromonitor has the world’s most comprehensive research on the gum category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the gum market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Gum reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: gum, chocolate confectionery, and sugar confectionery.

Our gum market research answer questions such as:

What is the market size of gum?
What are the major brands in gum?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

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Total: (80)

Country Report

Gum in Morocco

Growing numbers of Moroccan consumers continue to seek added value in gum. These consumers are open to novelties and eagerly try out products with active ingredients that, apart from offering refreshment, also provide a unique taste experience. ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Bulgaria

In contrast with the previous two years, when intensive launches in functional gum occurred, 2011 was a relatively quiet year for new product development. Manufacturers preferred to continue to popularise their newly launched brands (Orbit ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Israel

The key 2011 trend in gum was the strong tendency towards premium sugar free gum. The launch of sugar free gum by Wrigley in mid-2010 and Mentos in 2011 attracted Israelis, who were willing to spend more on healthier products. Thanks to the strong ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Gum in the United Arab Emirates

Sugar-free and functional products drove the retail volume and value sales growth seen by gum in 2011. The UAE has one of the highest diabetes rates in the Middle East, and, as a result, many consumers paid increased attention to their sugar intake ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Serbia

Gum in Serbia is traditionally less dynamic than most other packaged food categories, due to the fact that it is already well-developed in terms of distribution network and acceptance of foreign brands. Of course the gum category decreased in 2010, ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Argentina

Government measures applied to restrict imports, with the aim of preventing the flight of capital, have had an indirect effect on gum by impeding the entry of imported gum brands, such as Wrigley’s and Beldent Infinit, into Argentina. Although ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Venezuela

Total volume sales of gum suffered decreased by 1% in 2011. This is a continuation of the trend seen in 2009 and 2010 when total volume sales of gum decreased by 2% each year. As economic conditions continued to stagnate or worsen in the country, ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Slovakia

The gum category in Slovakia is fairly saturated, with no major growth drivers. Bubble gum is continuing to lose share to chewing gum. 2011 was the fourth consecutive year of decline for the category in both current value and volume terms. ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Uzbekistan

In 2011, gum witnessed several trends, including aggressive marketing campaigns, new lines in flavouring and certain domestic production, but overall total volume sales of gums almost stagnated. Set to grow by only 1% in 2011, gum did not enjoy any ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Ukraine

2011 was a year of recovery for gum in Ukraine. Together with a slight increase in disposable income, consumers tended towards fashionable and impulse gum purchases. Consumers also looked for benefits from all types of foods, with gum being no ...

Jan 2012 | US$900| Add to cart | View details ›