Euromonitor International publishes the world's most comprehensive market research on the gum industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Gum in Romania

Nov 2017

After a brief attempt to bring back Tutti Frutti and Spearmint in 2015, sugarised gum was no longer available in 2017. Sugarised gum was on a descending path for years, owing to increasing consumer-awareness about sugar consumption, but also powerful...

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Country Report

Gum in the US

Nov 2017

Over the review period gum and mints (tracked under sugar confectionery) waged an intense battle to freshen the breath of consumers. Between 2012 and 2017, retail volume sales of gum fell by 13%, while sales of mints grew by 14%. In this intensely ...

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Strategy Briefing

Confectionery in Asia Pacific

Oct 2017

Confectionery in Asia Pacific remains small in comparison for per capita consumption, but has seen healthy growth across the region illustrating ample room for development. During 2012-2017, growth was largely driven by India. While gum struggled in ...

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Strategy Briefing

Confectionery in Latin America

Sep 2017

Confectionery is facing challenging times in Latin America, with a difficult economic situation, particularly in Brazil, growing consumer health concerns and legislative challenges the main culprits. Nevertheless, the importance of chocolate ...

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Country Report

Gum in Ireland

Aug 2017

Gum experienced 5% retail value growth in 2017 with sales of EUR58 million. This was due to the growing demand for sugar-free and healthy products. The large majority of all gum sold in 2017 was sugar-free, reflecting the Irish population’s growing ...

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Country Report

Gum in Belarus

Aug 2017

As consumers in Belarus become increasingly financially constrained, demand for impulse products continued to be negatively affected. As a result, the economic climate led consumers to purchase gum less frequently or to drop out of the category ...

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Country Report

Gum in Costa Rica

Aug 2017

Due to the significant maturity already achieved by gum in Costa Rica, the main players in the category continued to rely on the use of deeper levels of segmentation (often based on new flavours or more specialised products), focusing on maintaining ...

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Country Report

Gum in Bolivia

Aug 2017

Towards the end of the review period, leading companies focused on developing sugar-free chewing gum covered more shelf space. In addition, companies tried to target young adults as the primary consumers....

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Country Report

Gum in South Africa

Aug 2017

In their ongoing drive for healthier products, consumers are becoming more health conscious, with this trend also extending to gum. Growing demand for sugar-free and chemical-free products has pushed companies to rebrand, relaunch and rethink their ...

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Country Report

Gum in Croatia

Aug 2017

The competitors seem satisfied with their respective positions, and none tried to grab attention by launching new products in 2017. Not even pricing wars were evident – the scene was quite uneventful with no significant news. The trend of getting ...

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Country Report

Gum in Estonia

Aug 2017

Gum sales were flat in volume terms during 2017. Despite the overall economic outlook remaining positive, it reached maturity and was already fairly developed with diminishing further growth prospects. Manufacturers relied heavily on extensive ...

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Country Report

Gum in Brazil

Aug 2017

Gum saw a continued volume decline of 2% in 2017. The health trend continued apace as consumers became more health conscious, which boosted demand for sugar-free and chemical-free products. This stimulated companies into rebranding, relaunching and ...

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Country Report

Gum in China

Aug 2017

Due to strengthening awareness of the possible negative impact of gum on consumers’ health and the natural environment, sales of gum continued to fall in 2017, with a 5% retail volume decline and 1% current value decrease. Gum mainly targets the ...

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Country Report

Gum in the United Arab Emirates

Aug 2017

Gum saw a 10% increase in retail current value sales in 2017 to reach AED191 million. This performance was derived from loyal consumers who take gum on a regular basis rather than organic growth from new consumers. Growth in 2017 was slightly faster ...

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Country Report

Gum in Guatemala

Aug 2017

Gum has a large consumer base in Guatemala from children to adults. Domestic brands tend to offer economy to standard products that rely mainly on low prices and brand loyalty. Imported players are much more dynamic and drive growth within gum, with ...

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Country Report

Gum in Dominican Republic

Aug 2017

Gum remains a highly concentrated category in the Dominican Republic, with very little competition. The top international gum brand in the market is Trident, followed by Chiclets and Clorets. These brands are distributed by Distribuidora Corripio ...

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Country Report

Gum in New Zealand

Aug 2017

Oral health concerns continued to characterise gum in New Zealand in 2017, with the leader The Wrigley Co (NZ) taking the step of outlining its oral health credentials on renewed packaging to allay consumer concerns. Additionally, in order to ...

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Country Report

Gum in Singapore

Jul 2017

Gum witnessed a stronger current value decline in 2017 than in 2016, attributed to restricted access to gum in Singapore. According to The Regulation of Imports and Exports Act, importing of chewing gum except that with therapeutic value is ...

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Country Report

Gum in Argentina

Jul 2017

Consumption of gum in Argentina is far from recovering and for the sixth consecutive year witnessed a decline in retail volume sales in 2017. The interest of children and adolescents in bubble gum fell as their preference for other impulse products ...

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Country Report

Gum in the United Kingdom

Jul 2017

Consumers are continuing to become more health conscious and this trend has extended to gum. Growing demand for sugar-free and chemical-free products has pushed companies to rebrand, relaunch and rethink their marketing strategies to focus on brands ...

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