Gum

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

Gum sales were negatively impacted by the pandemic in 2020 due to lockdowns in Saudi Arabia and limited mobility outside of the home. In addition, local consumers were more focused on purchasing essential commodities such as medicine and groceries,…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

The illicit gum trade is showing strong growth in 2023 due to the expansion of brands available. Several imported brands that are legally imported to Tunisia, such as Kent and Mentos, are also available in the illegal trade. Consumers are attracted…

Growth in retail volume sales of gum in Bulgaria in 2023 looks set to surpass that recorded in 2022, with chewing gum and bubble gum both projected to register improved results in this respect. This is mainly explained by the fact that consumption is…

During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

Gum is set to continue to see a decline in retail volume terms in 2023. In fact, gum in Japan has been suffering a long-term decline in volume terms due to the falling number of smokers, who are a key consumer group for the category. Moreover, the…

Chewing gum saw a second year of positive, albeit modest growth in retail volume terms in 2023, following a period of heavy losses due to the impact of the COVID-19 pandemic. While the category benefited to some extent from the return of consumers to…

Gum is set to maintain slow retail volume growth and more dynamic current value growth in 2023, with fairly similar rises expected for both bubble gum and chewing gum. The former is mainly consumed by children, and the latter by adults. Despite the…

2023 is witnessing a small drop in volume sales for gum in Nigeria, continuing on from the sharper decline seen in the previous year, 2022. The decline is primarily driven by soaring unit prices, catalysed by persistent inflationary pressures in the…

Retail sales of gum saw a modest performance in volume terms in 2023, continuing the trend of the previous year. Demand was restricted by the uncertain economic climate, which forced Moroccans to people cut back on unnecessary expenses, including…

Retail volume sales of gum saw relatively modest growth in 2023, when compared to the performance of the previous year. Chewing gum continued to account for the lion’s share of the category, as well as recording the stronger performance. Sugar-free…

Gum in Egypt is set to witness growth in both volume and value terms in 2024 as demand is likely to be steady, despite a significant increase in its unit prices. Price increases were initiated in response to the rising costs of raw materials such as…

While gum is expected to register a slight increase in constant value sales, in spite of high inflation, volume sales are expected to fall. Gum is gradually losing popularity and it increasingly gets bad press. It is seen as being bad for the…