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Country Report

Gum in Lithuania

In Lithuania, gum remained a typical impulse category over the review period, with these products being placed right next to checkout counters at eye level. Despite a 1% increase in average unit price, gum registered retail volume sales growth of 2% ...

Dec 2015 | US$990 | Add to cart | View details

Country Report

Gum in India

Gum has been present for a long time in India. The increase in penetration into rural India and also manufacturers launching new flavours of gum drove demand in 2015

Nov 2015 | US$990 | Add to cart | View details

Country Report

Gum in Ecuador

Sugar free gum will continue to register the highest value growth rates during 2015, mainly the result of increasing awareness about being overweight and obesity health risks, which encouraged consumers to opt for low-calorie formulations and sugar ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Gum in China

Gum in China registered healthy value growth in 2015, rising by 9% in current terms, while volume sales increased by 4%. Facing increasingly saturated demand and more moderate economic growth in China, sales of gum remained relatively stable, with a ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Gum in Malaysia

Consumers spent less on gum in 2015 due to limited budgets for indulgence products following the implementation of the Goods and Services Tax in April. Many consumer goods faced price hikes, especially commodity products, fresh foods and household ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Gum in Egypt

Chewing gum continues to comprise the bulk of sales in gum, leaving bubble gum with just 14% of gum value sales in 2015. Chewing gum is much more widely available across all distribution channels and the leading brands in the category are positioned ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Gum in Thailand

Overall, gum in Thailand showed positive growth in 2015 driven by strong growth of sugar-free gum. In terms of value sales, sugarised gum gained the majority thanks to the strong brand reputation of Dentyne and Dentyne Ice. Demand for sugarised gum ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Dominican Republic

Three international gum brands dominate the highly concentrated gum category in the Dominican Republic, all controlled by national brand owner (NBO) Cadbury Adams Dominicana. Combined, these brands accounted for 96% of retail value sales. The ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Vietnam

Towards the end of the review period, demand for gum fortified with xylitol increased significantly. Consumers became more aware of the purported health benefits of chewing xylitol gum, with many opting to purchase and consume this product type on a ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Brazil

Gum performance is fragile as volume decline continued throughout the review period despite increasing disposable income over the last couple of decades. The improved economic status of many in the population, including children, has seen Brazilians ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Portugal

Lifestyle trends and the maturity of the category hindered sales in 2015. Total volume sales declined by 2% as gum suffered from a lack of innovation and from substitution by other confectionery products, such as medicated sugar confectionery, and ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Taiwan

Gum is widely available in Taiwan in convenience stores, supermarkets, hypermarkets and health and beauty specialist retailers. Consumers are accustomed to chewing gum after a meal or before conversations so as to help freshen their breath. In ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Hong Kong, China

Health awareness concerns affected gum sales the most in 2015. Except for the basic function of gum, extra benefits related to health obtained much affection by consumers in Hong Kong. Ingredients with functions such as whitening teeth and oral ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Romania

Gum sees high penetration in urban areas and it can be considered the best impulse category example. With high availability, being placed right next to the checkout in all types of outlets, even in non-food formats, gum is expected to record an ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in South Korea

Gum had slower growth from 2011 and saw -5% value decline in 2015. Value sales dropped to below Won300 billion for the first time since 2001 when gum was very popular due to the strong performance of Xylitol gum. Since 2011, gum declined steadily for...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Venezuela

Gum continues to be harmfully impacted by diminished product availability with both imported and domestic brands having massive shortages in 2015. Furthermore, given the devaluation of the local currency from an average exchange rate of BsF50 per US ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Indonesia

In 2015, several factors contributed to the positive volume growth of gum in Indonesia. The rapid expansion of modern retail outlets such as supermarkets/hypermarkets and convenience stores paved the way for the improved distribution of gum, ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in New Zealand

While flavour development characterised gum in 2015, mint, citrus and berry continued to influence this trend. In line with oral health and general health and wellness concerns, sugar free variants were driving new product developments.

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Australia

With no significant product launches in 2015, gum registered current retail value growth of 2% to reach A$246 million. What growth there was however was experienced at the premium end of the market, which meant that volume growth lagged value growth.

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Cameroon

Cameroon has a young population which constitutes a supportive consumer base for gum sales; this category saw positive growth of 8% in 2015, representing a stronger performance than the review period CAGR of 6%. The category is seeing an increasing ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Azerbaijan

The main consumers of gum are children and young people. This target consumer group defines the way the producer acts. The majority of gum products are positioned within the lower-priced and standard price bands. The advertising campaigns are based ...

Oct 2015 | US$990 | Add to cart | View details

Country Report

Gum in Mexico

In 2015, retail volume sales of gum declined to follow a now ongoing trend observed over most of the review period. Several consumers are giving up the habit of chewing gum, as they perceive it to be out of fashion or an unnecessary sugar intake. ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Saudi Arabia

The rapid growth of supermarkets and hypermarkets in Saudi Arabia has opened up new avenues for communication for manufacturers. These channels provide ample room for a variety of promotions and activations in-store to encourage impulse purchases of ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Nigeria

Gum saw current value growth of 11% in 2015, reflecting continued improvement in a category which was growing slowly earlier in the review period and over the last ten years. It was previously losing popularity to other newer and more available ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Kenya

Sugar free chewing gum gained popularity in Kenya during the review period. This was partly due to improvements in retail distribution, but also the result of rising consumer awareness of the dental health benefits of such products. Demand was ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Singapore

Under the Regulation of Imports and Exports, the importation into Singapore of any chewing gum is prohibited. The only exception is chewing gum of therapeutic value, such as sugar-free gum that contains calcium lactate to strengthen tooth enamel. ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Slovenia

Gum sales, as with many other packaged food categories, were affected by the poor economic conditions within the country in 2015. The disposable incomes of consumers are reducing, their confidence is falling, which immediately translates into ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Germany

Chewing gum in Germany has already established a strong position as beneficial for dental care. However, chewing gum manufacturers are now also turning to other better-for-you options, such as energy-boosting chewing gum with caffeine or guarana ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Austria

Gum was strongly influenced by the ongoing health and wellness trend in 2015. With a growing number of consumers becoming increasingly aware of the importance of regulated sugar intake, demand for sugar-free products increased in Austria. In ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Italy

In 2015 gum sales declined by 4% each in volume and value terms reaching 15,000 tonnes and €619 million. The poor performance of gum has been mainly linked to the poor economic environment as Italian consumers have been trying to save money and ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Bolivia

International brands lead gum in Bolivia, and any type of problem with the import or supply of these brands has an impact on total sales. Slow growth in 2015 was the result of irregular imports and low product availability. In addition, there was a ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in the United Arab Emirates

Chewing gum is increasingly seen as a trendy way to maintain fresh breath during the course of the day and products, promoted as modern premium products, are witnessing strong demand from different consumer groups. Sugar free versions are often ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Spain

In 2015, sales of gum in Spain witnessed a switch from the impulse channel to large grocery retailers, especially supermarkets like Mercadona, which are growing and offer consumers private label products which satisfy their value-for-money ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Gum in Latvia

Retail volume and current value growth rates for gum in 2015 were both down on the respective review period CAGRs. This was mainly due to maturity, though current value growth was also restricted by increasing price competition. Nonetheless, the ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Japan

Gum in Japan continued to decline in 2015, falling by 5% in current value terms and reaching ¥127.1 billion, primarily due to growing recognition of negative health effects of chewing gum and further decline in the number of smokers, who are primary ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in South Africa

Gum is an impulse purchase and so a product that is one of the first to be impacted when consumers are short of money. The category recorded a slowdown in growth in 2015 due to the economic climate as well as the fact that sugarised gum is no longer ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Greece

As a result of the ongoing recession and the widespread uncertainty within the country, Greeks have become more conservative in their spending. This has affected sales of gum, which saw a continuation of the negative growth seen over the review ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Colombia

Colombian consumers see in gum a practical and quick way to freshen breath, and the category benefited from urbanisation and increasing sales in foodservice outlets.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in the Netherlands

Gum suffered from declining value sales during 2015 for the fourth consecutive year. There are a number of reasons behind this decline in sales of gum. Firstly, the economic downturn has led consumers to spend their money more carefully. Secondly, ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Uzbekistan

The rapid appreciation of the US dollar against the som caused prices for all kinds of goods to rise sharply in Uzbekistan in 2015. This in turn resulted in a severe shortage of smaller denomination banknotes in the country. Grocery retailers sought ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Turkey

In 2015, gum registered current value growth of 9% which was stronger compared to the review period CAGR of 7% due to an increase in unit prices. The depreciation of the Turkish lira against the US dollar and euro in 2015 increased manufacturing ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Bulgaria

Gum has been impacted by negative demographic trends – the population in the country continues to decline and fell by 3% to 7 million over the review period. Additionally, the Bulgarian population is ageing – in 2015, the number of people aged 65 ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Canada

Gum, including bubble gum and chewing gum, registered 2% declines in both retail volume terms and current value terms in 2015, to reach 15,300 tonnes and CAD489 million; an improvement from the 3% declines seen in the previous year. The declines were...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Finland

As the health and wellness trend continues to gain strength in Finland and as consumers are paying more attention to the positive health effects of the products they consume, products with functional ingredients such as xylitol continue to dominate ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Kazakhstan

Gum had 4% current volume growth to reach 1,000 tonnes in 2015. Gum had stable demand among consumers in 2015. Gum was an everyday product for the majority of consumers. The main trend in gum was confident and gradual development of international ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Argentina

The retail volume consumption of gum dropped for the fourth consecutive year in 2015. The economic recession and reduced consumer spending on non-essential products adversely affected the demand for gum in Argentina. In 2015 the consumption of gum ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Pakistan

Gum remained a growth category in 2015 with both adults and children consuming it. Children preferred it as they liked the sweet taste and it is a low-priced item. Adults continued to consume gum as it provides fresh breath. Due to increasing ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Iran

Iran still has a very young population and this represented a very good opportunity for the leading suppliers of gum during 2015. This young generation of Iranians has significant demand for gum, which is seen as a cool product that can show that ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in Peru

Gum is an impulse product, being available at the point of sale in a variety of outlets including independent small grocers, kiosks, supermarkets and forecourt retailers. Street vendors are an important distribution channel, reaching consumers in ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Gum in France

After six years of considerable drop, volume sales of gum returned to growth in 2014 and into 2015. The recovery of this category was anticipated during the review period but it took some time to materialise. In 2014 and 2015, manufacturers managed ...

Aug 2015 | US$990 | Add to cart | View details
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