Gum market research

Euromonitor has the world’s most comprehensive research on the gum category within the packaged food industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the gum market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Gum reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: gum, chocolate confectionery, and sugar confectionery.

Our gum market research answer questions such as:

What is the market size of gum?
What are the major brands in gum?
How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
Are consumers in developed markets moving from sugarised to sugar-free gum?

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Total: (73)

Country Report

Gum in Costa Rica

During 2012 gum continued to be a dynamic category within confectionery, achieving sustained growth in the demand for added-value products, while witnessing a wider offer of products and brand extensions. One of the major factors driving the good ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Gum in Azerbaijan

The health trend was the main driver of demand for gum in Azerbaijan over the review period and 2012 is expected to be no exception to this. Sugar free gum is expected to account for a leading retail value sales share of 74% in gum in 2012. The focus...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Gum in Italy

Due to the relatively low unit price and affordability of gum, sales in 2012 continued to remain unaffected by the poor economic environment. The high level of market saturation and a lack of major new product developments did however limit the ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Gum in Sweden

Functional gum brand Vigo was launched in 2011 by Swedish manufacturer Medea OTC AB. Vigo gum was launched in three versions: Vigo Beauty, Vigo Active and Vigo Focus. All of these gum varieties contain added vitamins and minerals and the Vigo brand ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Venezuela

During 2012, gum in Venezuela continued to experience a slowdown in consumption which began in 2009 as a result of the onset of the global economic downturn, which forced many Venezuelans to reduce their expenditure on non-essential consumer goods. ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Poland

In the face of dropping sales within the gum category, it seems that consumers are becoming more demanding, and seeking new taste experiences. In an attempt to boost sales and stimulate demand, manufacturers should try to develop new, interesting ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Mexico

Although sugarised gum and bubble gum account for the larger share of volume sales in the gum category, sugar free gum continues to see the strongest growth in volume and value terms. This reflects the growing health and wellness trend in the ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Estonia

Gum is expected to see retail volume and value sales growth of 2% and 7%, respectively, to reach 280 tonnes and EUR9 million in 2012. During early 2012, retail value sales growth was mainly driven by unit price increases, but this did not result in a...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in Peru

Sugar-free products are attracting consumers eager to find sweet but healthy products. Although sugar-free gum is more expensive, it has been well received by the population, moreover because it is one of the few confectionery products offering ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Gum in the United Kingdom

After declining each year since 2009, gum is expected to finally see an increase in 2012, of an estimated £3.6 million, or 1% in current value terms and a negligible amount in volume terms. This is thanks to growth in sales of sugar-free chewing gum,...

Dec 2012 | US$900| Add to cart | View details ›