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Euromonitor International publishes the world's most comprehensive market research on the gum industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Gum in Azerbaijan

Oct 2016

Over the review period, consumer habits did not change significantly but retail volume sales declined by 3% in 2016, which was due to a significant price increase stemming from local currency devaluation in 2015. The main group of consumers for ...

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Country Report

Gum in Macedonia

Oct 2016

Gum remained a highly concentrated category in 2016, dominated by several major players which established their positions when Macedonia gained independence in the early 1990s. In terms of innovation and new product development, 2016 was a somewhat ...

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Country Report

Gum in South Korea

Oct 2016

Overall gum sales continued to decrease in both value and volume terms during 2016. In 2015, the rate of decrease became slower as manufacturers tried to develop the marketing strategy of letting consumers know the strength of gum such as being ...

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Country Report

Gum in Indonesia

Sep 2016

Several factors contributed to the positive volume growth of gum in Indonesia in 2016. The rapid expansion of modern retail outlets such as supermarkets, hypermarkets, and convenience stores paved the way for the improved distribution of gum, ...

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Country Report

Gum in New Zealand

Sep 2016

Oral health concerns continued to influence the category, with the leading player The Wrigley Company (NZ) Ltd taking the step of outlining its oral health credentials on refreshed packaging to allay consumer concern. Flavour development was a key ...

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Country Report

Gum in Malaysia

Sep 2016

The dominant positions of the leading brands such as Mentos, Extra and Wrigley's Doublemint in gum in Malaysia present a major barrier to the potential entry of rival brands. These leading brands have very strong distribution networks and dominate ...

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Country Report

Gum in Turkey

Sep 2016

Advertisements and new product launches are the driving factors behind growth in this area. Leading companies Kent Gida and Perfetti Van Melle Gida continue to invest in leading brands like First, Vivident, Falim and Mentos. In addition, they have ...

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Country Report

Gum in Estonia

Aug 2016

Gum recorded healthy growth in 2016 as the outlook for the economy in Estonia remained positive and consumer confidence increased. This environment encouraged shoppers to spend on categories that are not necessarily considered essentials. ...

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Country Report

Gum in Cameroon

Aug 2016

The largest population segment in Cameroon is the young population, which also happens to be the most active income-generating segment. This constitutes a very good consumer base for sales of gum, which saw positive current value growth in 2016 and ...

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Country Report

Gum in Brazil

Aug 2016

Gum saw a continued volume decline of 2% in 2016. Consumer concerns regarding health and fierce competition with other snacks options represented the main factors contributing to this performance....

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Country Report

Gum in Serbia

Aug 2016

There were very few new product launches in gum in Serbia in 2015 and 2016. The leading manufacturer, William Wrigley Jr, appeared satisfied with its level of domination in the category; therefore, it was not forced to launch new products in order to...

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Country Report

Gum in Taiwan

Aug 2016

Growth in both retail volume and current terms in 2016 was similar to average rates posted over the review period. The performance in 2016 did not differ much from that in 2015, since product innovation and other exciting developments in this ...

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Country Report

Gum in Tunisia

Aug 2016

The importation of gum to Tunisia, in addition to the black market, has made it become widely present in the country with an important diversification of products especially imported from Turkey. Facing this situation, Tunisian manufacturers are ...

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Country Report

Gum in Uzbekistan

Aug 2016

Uzbekistani consumers experienced strong economic challenges, caused by strong inflation. This led to sharp price rises in 2016. As a consequence, small banknotes to the value of UZS100 and UZS200 disappeared from use. Hence, retailers started to ...

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Country Report

Gum in Algeria

Aug 2016

Local brands are finding it difficult to compete with international brands that are able to provide more diverse products and are regarded to be of better quality. Chewing gum continues to be dominated by international brands and higher price tags. ...

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Country Report

Gum in Germany

Aug 2016

2016 was a challenging year for sales of chewing gum in Germany. After Germany’s largest discounters chain Aldi introduced Wrigley’s Extra Professional tins into its portfolio in June 2015, average unit prices in the category have dropped ...

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Country Report

Gum in Sweden

Aug 2016

More new fruit flavours were launched and promoted in 2015 and 2016 than earlier in the review period, particularly products under the Mentos brand, with this coinciding with a similar trend in sugar confectionery. These launches of fruit-flavoured ...

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Country Report

Gum in Switzerland

Aug 2016

More than any other category in confectionery, gum has the most potential to be used as a platform for any kind of functional ingredient. This has long been recognised, given the success of nicotine gum in smoking cessation aids. As a result, ...

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Country Report

Gum in Bosnia-Herzegovina

Aug 2016

Gum in Bosnia-Herzegovina has been in decline for a number of years, and at a considerable pace. Sales fell by 8% in current terms and by 6% in retail volume terms in 2016. Several forces were at work driving the decline, the strongest of which was ...

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Country Report

Gum in Croatia

Aug 2016

Gum is becoming less of an impulse product, and is being purchased in larger and larger quantities. Whilst at the beginning of the review period smaller flexible packaging prevailed, more recently the importance of larger plastic jars increased. An ...

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