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Gum market research

Euromonitor has the world’s most comprehensive research on the gum category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the gum market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Gum reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: gum, chocolate confectionery, and sugar confectionery.

Our gum market research answer questions such as:

  • What is the market size of gum?
  • What are the major brands in gum?
  • How are more expensive “lifestyle” brands like Wrigley’s 5 performing?
  • Are consumers in developed markets moving from sugarised to sugar-free gum?

results

 

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Gum in South Korea

In South Korea, gum sales will continue to increase marginally due to falling growth in demand for gums fortified with xylitol which is a functional ingredient for teeth health and a lack of innovation in developing replacements. In 2013, gum is ...

May 2014 | US$900 | Add to cart | View details

Country Report

Gum in Serbia

As was the case with other impulse and indulgence categories, the fallout from the economic crisis continued to depress demand for gum in Serbia in 2013. However, the decline in total gum volume sales was slower than that recorded the previous year, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Italy

Gum is expected to decline by 5% in current value terms in 2013, reaching €697 million, given the negative economic environment, which is impacting sales of impulse products such as gum. Neither bubble gum nor chewing gum posted any value growth.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Iran

Iran still has a very young population and this has been a very good opportunity for suppliers of gum during the last decade. This young generation had significant demand for gum as a cool product. Multinationals, like Wrigley, understood this ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Morocco

The variety of products in gum in terms of flavours and formats, as well as products for particular consumer segments such as children, men and women, contributes to the dynamism of the category. The reason for chewing gum differs between consumers, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Israel

In 2013 fruit flavours gained popularity among consumers. Such flavours included watermelon, apple and strawberry. For example, Mentos’s 3D brand combines three flavours in one gum, including the combinations of blackberry, kiwi and strawberry, as ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Malaysia

Gum witnessed stronger current value growth in 2013 than in 2012 due to the growing health consciousness of consumers. This drove consumers to demand sugar free gum that possess a slew of benefits, such as dental care, which usually commands a higher...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Vietnam

Over 2013, gum is expected to record the retail current value growth of 8%. Thanks to higher living standards and the increasing consumer awareness of health and fitness, functional gum is paid more attention than other types. In particular, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in the United Arab Emirates

In 2013 manufacturers of gum continued their efforts to increase consumer awareness of the health benefits of chewing gum, working to establish its consumption as a habit after eating or drinking. This was essential as according to trade sources ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Thailand

The perception of chewing gum in Thailand today is more positive than it once was as it is regarded as a breath freshener and purveyor of functional attributes thanks to the efforts of manufacturers to reposition it. In addition, the urbanisation ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in the Philippines

After reporting a decline in the previous year, gum is set to rebound in 2013, with 2% retail value growth to reach Ps4.2 billion. It should be noted that during the previous two years, gum experienced declines in sales due to the withdrawal of major...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Gum in Ukraine

The main trend is the increasing importance of sugar free gum, at the expense of the other gum formats. Manufacturers react to this demand in various ways. Towards the end of the review period there were attempts to introduce bigger packs of gum ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Singapore

Gum is expected to see sales decline 3% to reach S$1.2 million in 2013. This continuous stagnant condition is mainly due to the limited products available in Singapore. Under the regulation, the importing of chewing gum into Singapore was prohibited....

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Austria

In light of an ongoing health and wellness trend in Austria, sugar free gum is expected to continue to drive overall gum in 2013. Sugar free gum is expected to register the highest growth in terms of current value sales in 2013. A growing importance ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Egypt

Chewing gum is one of the main snacking habits of Egyptian consumers. Gum consumption increased over the review period, partly as a result of the rising number of smokers and partly due to the increased penetration of international brands.

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Belgium

In the context of a mature gum category, innovation, especially in terms of flavours, but also in terms of packaging, proved to be the most important factors impacting gum in 2013. New flavours or mixed-flavour products (featured by brands such as ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Russia

The increasing activity of international manufacturers pushed the development of local gum production in Russia. Operating manufacturing facilities allowed leaders to enhance the production of sophisticated gum. Presence in most developing chained ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Indonesia

In 2013, several factors contributed to the positive volume growth of gum in Indonesia. The rapid expansion of modern retail outlets, such as supermarkets/hypermarkets and convenience stores paved the way for the improved distribution of gum, ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Gum in Kenya

Gum is acquiring a new image shifting from a recreational product to more of a functional product used to freshen the breath, especially among middle-income and high-income consumer groups. This is one of the principal contributing factors to the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in South Africa

There remains a trend towards gum in slab envelope format over pellets. This is due to convenience as well as the perceived value for money aspect of the product. Consumers like the fact that they can bite off a piece of the stick, rather than having...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in the United Kingdom

Although volume sales of gum declined substantially in the UK in previous years, the category began to recover in 2012 thanks to renewed marketing efforts, stronger product innovation, new packaging formats and more accurate positioning of certain ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Mexico

During 2013 sugar-free gum is expected to continue to see the strongest growth in volume and current value terms, in part thanks to recent innovations in Trident (sugar-free chewing gum) and its marketing campaigns, but also due to growing health and...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Georgia

2013 continued the trend of previous years, as in Georgia gum import volume gradually decreased in line with general gum consumption. The reason for this could be a slight shift in consumers’ buying behaviour towards gum replacement products, such as...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Australia

Following on from an era of strong growth that began in 2010, gum in Australia is growing by 5% in current value terms in 2013. This strong growth was triggered by the launch of a number of new brands, each of which placed great emphasis on flavours....

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Nigeria

Gum is expected to see current value growth of 9% in 2013, a strong improvement on the review period, where the CAGR was just 3%. In volume terms, gum declined by 3% as consumers shifted consumption to sugar and chocolate confectionery. Younger ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Denmark

After a dramatic current value decline of 16% in 2012, the downward trajectory for bubble gum continued in 2013 with a further 5% drop. There are several factors behind this performance. Firstly, children at an ever younger age are identifying with ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Taiwan

Chewing gum sales in Taiwan remained relatively saturated as at the end of the review period with strong competition between many brands and flavours. The introduction of new flavours, products, and packaging innovations is continuing to help ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Venezuela

During 2013, it is not expected that gum will begin to reverse the negative trend in consumption that started in 2009 as the result of the economic downturn. Amongst the factors that adversely influence the performance of gum highlight the ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in New Zealand

2012 saw the launch of a vitamin gum by New Zealand entrepreneurs Dan Fanghl and Josh Egan. The gum is enriched with vitamins A, B, C and D, which is released when chewed. The product was made available at checkouts in supermarkets and forecourt ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Hong Kong, China

Gum is set to record a slower retail value growth in 2013 than in 2012. However, the category is still expected to post a positive performance as consumers favour it for its refreshing taste, as well as enabling them to keep their mouths refreshed.

Feb 2014 | US$900 | Add to cart | View details

Country Report

Gum in Hungary

Key players in gum continuously improve their products and introduce new gums with improved effectiveness in terms of fresh breath and dental care. However, the demand for high-efficiency gum in volume terms could not increase over the review period ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Chile

Good performance of sugar free gum influenced the whole category during 2013. Increasing awareness regarding sugar-related health issues and oral hygiene are making consumers shift towards sugar free gum. Also, the most popular and widely available ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Algeria

Gum in Algeria registered dynamic current value growth of 15% in 2013 because of the strong presence of international brands, which generate higher value sales. The category has seen a rapid development of sugar-free products and manufacturers have ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Tunisia

Gum is becoming more cosmetic rather than being positioned as confectionery, especially in light of the increasing popularity of mint-flavoured and sugar free medicated varieties. In other words, gum that has specific functionalities like freshening ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Turkey

Retail value growth of gum is slightly slower in 2013 in comparison to the review period. However, gum is growing faster in 2013 than it did in 2012, due to the faster economic growth in 2013 as well as significant innovations from leading companies ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Argentina

Government measures applied to restrict imports, with the aim of preventing the flight of capital, have had an indirect effect on the category by impeding the entry of imported gum brands, such as Wrigley’s and Beldent Infinit, into Argentina. ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Colombia

In 2013, gum is expected to increases by 2% in volume and 3% in current value terms. Sugar free gum is growing in prominence as the population’s awareness of health and wellness and dental health issues grows. A significant part of Colombian ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Peru

A healthy trend has been present in this category over the latest years. Consumers are replacing sugarised products with healthier products such as sugar free gum. Sugar free gum is growing very rapidly in the market, showing that consumers are ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Bolivia

Consumers looking for healthy products are creating opportunities for sugar free products. When given the choice, Bolivian consumers from mid- and high-income households prefer sugar free products. Although younger consumers used to be the main ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Uruguay

Despite the launching of new products from Trondial and Lidergood during 2011 and 2012, volume sales of bubble gum continue declining in 2013. Companies have tried to reverse the trend by keeping prices unchanged or with very small increases in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in the Netherlands

Gum suffered a further decline in 2013. After a sudden drop in value and volume sales the previous year, 2013 was another bad year for gum. The economic slump and the lack of innovation in this previously very dynamic category which resulted from ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Portugal

Despite being a category traditionally driven by innovation, gum in 2013 has seen fewer developments. Most players have reduced their spending on advertising after having seen their profits squeezed following the overall decline in sales due to the ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Ireland

Gum in Ireland, and most notably sugar free gum, remained the product most likely to be used by Irish consumers as a breath or mouth freshener during 2013. In addition, there is a high proportion of Irish people who are regular cigarette smokers, ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in India

Companies including Perfetti Van Melle and Cadbury continued to modify their adverts to target pre-teens and young adults. For instance, Perfetti Van Melle India modified its ad for its brand Center Fruit to target adults. Manufacturers also focused ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Switzerland

The most significant trend in gum towards the end of the review period was the growing interest in sugar-free alternatives. The health and wellness trend resulted in Swiss consumers demanding more gum products with reduced sugar.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Brazil

Gum is expected to continue to post a weak performance in 2013, following the same trend perceived in 2012, with a volume decline of 6%. Despite the decline in volume, the category is anticipated to enjoy a growth of 4% in current value terms, which ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in France

French consumers reduced their consumption of gum in 2013 for three main reasons: The need to be cautious on expenses in a context of economic recession urges the foregoing of unnecessary items; a general tendency to chew less among the French ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Gum in Greece

Regardless of numerous new product launches and innovation, gum sales witnessed a decline in 2012 and the same trend is expected to continue in 2013. As a result of disposable incomes being squeezed in context of the recession, financially ...

Jan 2014 | US$900 | Add to cart | View details
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