Positive growth is expected in 2024 and beyond due to the ongoing population growth and new product launches and innovations, which will attract more consumers to the category. In addition, due to increasing health awareness among adult consumers, sugar-free gum and other dietary items are predicted to grow significantly over the forecast period.
Increased penetration of modern retailing will continue over the forecast period. With a wider range of products, better presentation and lower unit prices of gum products through supermarkets and hypermarkets, sales through these retail distributors will be appealing, especially in light of high inflation.
In 2024 and beyond, trends will slowly shift as health awareness increases nationwide. This is especially the case among urban consumers, who will drive growing demand for sugar-free and value-added gum.
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