The gum category has been lacking dynamism for some time. It also suffers from low levels of innovation and consumer concerns around high sugar content and artificial sweeteners, which is leading to less social acceptance of gum.
The limited range of gum brands in Costa Rica, and subsequently the low levels of innovation, has restricted overall levels of advertising and promotion. Gum consumption could be boosted by heavier marketing, particularly if targeted at young consumers.
Rising health awareness in Costa Rica will provide sales opportunities for natural gum products. Consumers looking to eat clean could benefit from chewing gum made from local chicle trees, free from artificial ingredients and synthetic plastics, naturally sweetened and with no artificial flavours or colours.
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Understand the latest market trends and future growth opportunities for the Gum industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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