Cadbury Egypt Group For Foods Industries Co’s strong lead in gum stems from its large product portfolio and variety of flavours, besides its many price points making many of these products affordable to consumers. Cadbury benefits from widespread distribution across all trade channels, which further increases its product availability to consumers.
Consumers of gum, especially mid-income demographics have downgraded, from high priced imported brands due to lower purchasing power to quality brands at medium pricing points in 2023. This popularised brands such as Trident, which is considered to be a value-for-money product, as it only requires a limited cash outlay.
Gum sales in Egypt are expected to witness an increase during the forecast period as prices will stabilise thanks to the growing presence of local gum. The lower prices of these products will prove attractive to consumers, many of whom will feel overwhelmed by the rising cost of living, while more smaller brands are likely to make an entry and better compete with large brands.
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Understand the latest market trends and future growth opportunities for the Gum industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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