The environmental impact of gum is likely to a key focus for manufacturers over the forecast period. The majority of gums are not compostable or biodegradable, and new government legislation coming into force in January 2024 will require manufacturers to finance, organise and implement recycling solutions appropriate to their products.
Manufacturers are also expected to continue to develop more sustainable versions of their gums over the forecast period. In addition to the multinationals, this shift will come from smaller companies, such as Bonsai, whose products will gradually become more widely available.
Chewing gum remains largely an impulse purchase and the category will continue to struggle with the advancement of self-service tills and e-commerce/click and collect purchasing. Leading company Mars Wrigley is working with supermarket chains Auchan, Carrefour and Geant to install vending machines instore to help increase purchases that would have normally occurred at the till space.
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Understand the latest market trends and future growth opportunities for the Gum industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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