Inflation is expected to have a relatively small effect on sales of chewing gum in Ireland over the forecast period. This is primarily due to the impulse nature of the product and the lack of viable alternatives for consumers who enjoy chewing gum.
Based on current trends, Wrigley Ireland Ltd will continue to heavily dominate the Irish gum category. The lack of competitive products, absence of private label options, and the availability of affordable and diverse offerings from Wrigley Ireland will likely prevent any significant challenges to the company's leading position in the forecast period.
Irish chewing gum is expected to see limited innovation over the forecast period, with the focus primarily on introducing new and exciting flavours to entice consumers. While the demand for sugar-free and functional gum products may increase, such as those containing natural ingredients or vitamins, the overall product offering is not expected to change significantly beyond flavour innovations.
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Understand the latest market trends and future growth opportunities for the Gum industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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