Bubble gum in Malaysia is forecast to continue to shrink over the forecast period. A significant indicator of this trend is Wrigley Co’s anticipated shift in focus from bubble gum to chewing gum, potentially discontinuing their bubble gum product, Boomer.
Chewing gum in Malaysia, meanwhile, is expected to experience stable but flat current value growth over the forecast period, with growth remaining at roughly the same rate throughout. Key player Perfetti Van Melle Group is highly likely to divert its efforts towards the fast-growing pastilles, gummies, jellies and chews product area, by introducing more new products in this sector rather than in chewing gum.
With the ongoing expansion of convenience stores, including the likes of Family Mart, 99 Speedmart, KK Supermart, and others, the demand for chewing gum, which is prominently featured in these channels, is expected to improve. According to reports, these stores' continuous expansion plans are likely to support further chewing gum sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!