Anticipated improvements in Nigeria's economic conditions are set to bolster gum during the forecast period. Following years of economic instability and price fluctuations starting in 2020, driven by inflationary pressures, gum is projected to see sustained growth.
A robust and increasing level of competition within gum will stimulate demand throughout the forecast period. Historically, leading up to 2020, dynamic competitors such as Perfetti Van Melle contributed significantly to the vigorous performance of gum thanks to an expanded variety of brands.
Chewing gum is predicted to sustain its role as the primary driver of overall growth in the gum category. While bubble gum's demand is largely confined to children, who now have a plethora of alternative sweet snacks and confectionery options, young adults are increasingly seeking products that offer fresh breath, dental hygiene benefits, and diverse flavours - attributes typically provided by chewing gum.
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Understand the latest market trends and future growth opportunities for the Gum industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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