Gum is expected to continue to grow significantly in the forecast period, both in volume and value sales, though growth will be slower compared to previous years. As such, sales are not expected to reach pre-pandemic volume levels until 2026.
Consumers tend to be highly interested in new products in chewing gum, especially in flavours that freshen the breath. As a result, mint, herbal and peppermint flavours are popular among adults, especially when they are also sugar-free variants.
The difficult economic situation that is expected in the early years of the forecast period due to low GDP growth and high inflation, could limit the consumption of the most expensive varieties of gum. These include the largest presentations of chewing gum that contain the greatest number of units, gum packs, or large packs of bubble gum, such as Hubba Bubba and other similar imported ones that tend to carry higher unit prices.
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Understand the latest market trends and future growth opportunities for the Gum industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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