In general, sales growth for gum is expected to be positive throughout the forecast period, supported by the return to pre-pandemic lifestyles and routines, including work, school and social and entertainment norms. In this way, out-of-home and on-the-go consumption occasions are set to remain the drivers of gum sales in Saudi Arabia, with dominant retail volume sales predicted to fully recover to 2019 levels by 2025.
The growing number of health-conscious consumers in Saudi Arabia is encouraging gum players to focus on innovative launches, including addressing the growing demand for sugar-free gum in a wider range of flavours. This type of gum is particularly attractive to consumers suffering from diabetes and others who want to maintain a healthier lifestyle and reduce their sugar intake.
With consumers likely to remain budget-conscious over the early part of the forecast period, and gum being particularly vulnerable to consumers cutting back on spending, volume sales are likely to be boosted by continuous discounts and promotions by leading hypermarkets and supermarkets, in addition to attractive offers by discounters. Such moves may help to drive the ongoing shift in the distribution of gum from food/drink/tobacco specialists to supermarkets and hypermarkets.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!