In addition to the sugar-free trends we are seeing in gum, we also expect innovations in functional gum over the forecast period – in line with the health and wellness trends. The big names in gum are international players, who are driving these trends globally and which will also reach Thailand (such as seen with the emerging interest in plant-based chocolate confectionery, for example).
Gum is a mature category in Thailand, with limited room for innovations beyond those which are slanted to meet the ongoing health and wellness trends. As such, the demand for sugar-free gum will continue and manufacturers will continue to adapt their formulations in order to meet demand.
Consumers’ return to on-the-go lifestyles has also inspired packaging trends in gum. For example, smaller formats are better suited to on-the-go consumption, whereas the larger plastic boxes containing greater quantities (which went with the family-size trends we saw during the pandemic lockdowns) are less popular in this context.
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Understand the latest market trends and future growth opportunities for the Gum industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Gum research and analysis database.
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