In light of the decision of Mars Wrigley to invest in improving its manufacturing capacity in the Philippines, there is seen to be potential for further innovation in gum in the forecast period. The pandemic had a big impact on consumers in the Philippines with many people starting to pay more attention to the products they put into their body.
While sari-sari stores (small local grocers) are vital for brands such as iCool, Pintoora, VFresh, and Yakee!, expected changes in consumer lifestyles during forecast period are likely to support a growing desire for greater convenience among consumers. This coupled with the search for the best value is expected to drive the development of retail e-commerce within gum.
Over the forecast period, there is unlikely to be any significant change in the leading players in gum. The top three companies in gum, which jointly accounted for 82% of category value in 2023, are set to remain the category leaders over the forecast period.
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Understand the latest market trends and future growth opportunities for the Gum industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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