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Company Profile

Haier Group in Consumer Appliances

Dec 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Haier Group delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Haier Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Haier Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Haier Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Haier Well Placed to Weather Downturn

  • Strategic Evaluation

Latest Quarter, and a Drastic Change of Strategy

  • Strategic Evaluation

SWOT – Haier Group

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Global Performance Directed by Fortunes of China

  • Competitive Positioning

Global Competitive Positioning – Major Appliances

  • Competitive Positioning

Market Assessment

Haier’s Portfolio in Line with Market Development

  • Market Assessment

Scale and Dynamism of Asia Pacific Make it Priority for Haier

  • Market Assessment

Category and Geographic Opportunities

China Still Central Opportunity for Haier

  • Category and Geographic Opportunities

Haier Well Positioned in China’s Appliances Market

  • Category and Geographic Opportunities

Haier May be Under-Represented in Thailand

  • Category and Geographic Opportunities

India an Awkward Proposition, but still a Great Opportunity

  • Category and Geographic Opportunities

Haier Focuses on Increased Share in Refrigeration

  • Category and Geographic Opportunities

Fierce Competition in Western Europe

  • Category and Geographic Opportunities

Air Treatment Products Holds Promise of Growth

  • Category and Geographic Opportunities

MEA also Offers Opportunities in Air Products for Haier

  • Category and Geographic Opportunities

Production and Sales

Haier Group Global Coverage and Performance

  • Production and Sales

Haier Group – Top Markets by Volume

  • Production and Sales

Haier Group – Key Production and R&D Locations

  • Production and Sales

Haier - Global Scope for a Global Brand

  • Production and Sales

Acquisition of Distributors could Cement Market Share

  • Production and Sales

Brand Strategy

Building a Global Brand with Haier

  • Brand Strategy

Haier Benefits from Chinese Promotion of National Brands

  • Brand Strategy

Recommendations

Looking at Possibilities Beyond China

  • Recommendations

Samples

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