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Company Profile

Haier Group in Consumer Appliances

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Haier Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Haier Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Haier Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Haier Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Chinese strength gives Haier global leading position

Haier Group continues to grow in 2012

SWOT: Haier Group

Haier looks to international markets and high end China

Competitive Positioning

Haier rises by four places between 2006 and 2011

Haier springs ahead of competitors boosted by Chinese market

Haier grows well ahead of the market

Market Assessment

Sanyo acquisition boosts Haier international presence

Haier continues to rely heavily on Asia Pacific

Haier’s presence in small appliances more modest

Category and Geographic Opportunities

Haier to focus once again on higher income urban consumers

Indian has potential for Sanyo in refrigerators

Expansion outside of China important in dishwashers

Real estate markets to help define demand

Haier to face a new challenge from Whirlpool in 2012

Scope for growth in air treatment products

Brand Strategy

Haier brand lacks diversity

Haier: Becoming a multi-brand player

Sanyo brand has strong presence in Southeast Asia

Operations

Haier top 10 markets by volume sales and performance

Haier markets by performance outlook and contribution

Haier manufacturing footprint

Haier attempts to integrate and simplify its Chinese operations

Haier’s production footprint grows faster outside China

Recommendations

Haier well positioned to grow in emerging markets

Samples

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