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Country Report

Brazil Flag Hair Care in Brazil

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care recorded current value growth of 11% in 2014, reaching BRL21.2 billion. This good performance, with a growth rate very similar to that recorded in 2013, was driven by sales of value-added products, such as 2-in-1 products and products which deliver superior results, such as salon performance products. Even with the good growth in value terms, growth in volume terms is starting to slow down, bearing in mind the fact that Brazil already has abundant per capita usage of hair care products.

COMPETITIVE LANDSCAPE

  • Unilever Brasil continued to lead hair care in Brazil in 2014, with a value share of 21%. Its success remains supported by solid brands such as Seda, Clear, Dove and TRESemmé. Unilever Brasil is gradually migrating lower- and middle-income consumers from its Seda brand to its TRESemmé brand, which has a superior performance and greater added-value compared with Seda. This strategy is important for the company to continue to grow in value terms, since growth in volume terms is quite hard to achieve in Brazil, due to the already high penetration of hair care products amongst consumers.

PROSPECTS

  • Hair care is predicted to register a value CAGR of 4% at constant 2014 prices during the forecast period 2014-2019, to reach BRL25.6 billion in 2019. Hair care is projected to sustain moderate growth due to the good performance of value-added products, which usually combine high technology formulae, providing extra benefits for consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Brazil?
  • What are the major brands in Brazil?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2014

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2014

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Natura Cosméticos SA: Key Facts
  • Summary 9 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Natura Cosméticos SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Natura Cosméticos SA: Competitive Position 2014

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever Brasil Ltda: Key Facts
  • Summary 13 Unilever Brasil Ltda: Key Facts

COMPETITIVE POSITIONING

  • Summary 14 Unilever Brasil Ltda: Competitive Position 2014

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact beauty and personal care

World Cup impacts sales, as people watch games instead of shopping

Unilever takes the lead

The “selling Brazil” appeal continues, as consumers look for products with natural ingredients

Whilst the business scenario in Brazil is quite pessimistic, beauty and personal care has good prospects

KEY TRENDS AND DEVELOPMENTS

Fierce competition in beauty and personal care expands the multichannel strategy in Brazil

Still a niche, premium nail care continues to grow in the country

More informed consumers lead beauty and personal care to grow at a healthier and steadier pace

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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