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Country Report

Brazil Flag Hair Care in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • Hair care posted current value growth of 9%, reaching R$18.9 billion in 2013. This strong result was mainly driven by the introduction of value-added products, such as 2-in-1 products and products that deliver salon results. Despite the good growth in value, growth in volume is starting to slow down, considering the fact that Brazil already has a big per capita usage of hair care products.

COMPETITIVE LANDSCAPE

  • Unilever Brasil led sales of hair care in Brazil in 2013, with a value share of 22%. Its success is powered by strong brands such as Seda, Clear, Dove and TRESemmé. Unilever Brasil is slowly migrating consumers from its Seda brand to its TRESemmé brand, which has a better performance and more added value compared to Seda. This strategy is important for the company to continue to grow in value, since growth in volume is quite harder in Brazil, due to the high penetration of hair care amongst consumers.

PROSPECTS

  • Hair care is forecasted to post a value CAGR of 6% (at constant 2013 prices) terms during the 2013-2018 forecast period. It is expected to sustain moderate volume growth but a better performance in value terms, pushed by value-added products under high technology and extra benefits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Brazil?
  • What are the major brands in Brazil?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ethnic Hair Care as % of Hair Care: % Value 2008-2013
  • Table 2 Sales of Hair Care by Category: Value 2008-2013
  • Table 3 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 4 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 5 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 7 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 8 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 9 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 10 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 11 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 12 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 13 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 14 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 15 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2013

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2013

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Natura Cosméticos SA: Key Facts
  • Summary 9 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Natura Cosméticos SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Natura Cosméticos SA: Competitive Position 2013

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Procter & Gamble do Brasil SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Procter & Gamble do Brasil SA: Competitive Position 2013

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Unilever Brasil Ltda: Key Facts
  • Summary 16 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 Unilever Brasil Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 18 Unilever Brasil Ltda: Competitive Position 2013

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care maintains double-digit sales growth

Value-added products boost beauty and personal care in Brazil

O Boticário takes the lead in fragrances in Brazil

Multichannel strategy dominates beauty and personal care

Beauty and personal care growth expected to slow down

KEY TRENDS AND DEVELOPMENTS

Multichannel strategy gains strength in beauty and personal care

Value-added products increase their market penetration

Duty-free sales impact the sales of beauty and personal care in Brazil

MARKET DATA

  • Table 16 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 19 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 20 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 22 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 23 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 25 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 19 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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