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Country Report

Hair Care in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • In standard shampoos and conditioners the strong investments in advertising campaigns and new launches during 2012 from Unilever and Procter & Gamble boosted sales of such products during the year, but according to company sources this growth will not continue at this level in coming years.

COMPETITIVE LANDSCAPE

  • Hair care is led by strong multinationals, with Unilever, L’Oréal (NBO Belocap Produtos Capilares Ltda) and Procter & Gamble together accounting for a 47% value share in 2012. Their leading brands, Seda, Elsève and Pantene, respectively, are benefiting from wide distribution and frequent advertising support. Two new brands – TRESemmé and Wella Professional ProSeries – have also improved share from Unilever and Procter & Gamble under an image as professional salon brands.

PROSPECTS

  • Hair care should remain the largest category within beauty and personal care over the forecast period. It is expected to see moderate growth in volume terms but a higher performance in current value terms, pushed by value-added products under high technology and extra benefits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Brazil?
  • What are the major brands in Brazil?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2007-2012
  • Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 5 Hair Care NBO Company Shares by Value 2008-2012
  • Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 8 Colourants LBN Brand Shares by Value 2009-2012
  • Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017
  • Table 15 Sales of Ethnic Hair Care as % of Hair Care: % Value Analysis 2007/2012

Hair Care in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2012

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2012

Colgate-Palmolive Indústria e Comércio Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012

Hypermarcas SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Hypermarcas SA: Key Facts
  • Summary 12 Hypermarcas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Hypermarcas SA: Competitive Position 2012

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Natura Cosméticos SA: Key Facts
  • Summary 15 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 16 Natura Cosméticos SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 17 Natura Cosméticos SA: Competitive Position 2012

Niely do Brasil Industrial Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Niely do Brasil Industrial Ltda: Key Facts
  • Summary 19 Niely do Brasil Industrial Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 Niely do Brasil Industrial Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 21 Niely do Brasil Industrial Ltda: Competitive Position 2012

Phitoteraphia Biofitogenia Laboratorial Biota Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 22 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 23 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2012

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 24 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 25 Procter & Gamble do Brasil SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 26 Procter & Gamble do Brasil SA: Competitive Position 2012

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 27 Unilever Brasil Ltda: Key Facts
  • Summary 28 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 29 Unilever Brasil Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 30 Unilever Brasil Ltda: Competitive Position 2012

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care rebounds in 2012

O Boticário: top selling company

Direct selling companies continue to struggle

Health and beauty retailers continue to gain distribution share

Outlook remains optimistic

KEY TRENDS AND DEVELOPMENTS

Manufacturers strive to remain competitive

Direct selling losing ground to health and beauty retailers

Beauty and personal care remains resistant to economic slowdown

Botica: top-selling company in 2012

Leading players expand production and distribution in Brazil

MARKET DATA

  • Table 16 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 18 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 19 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 20 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 21 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 22 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 23 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 25 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 28 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 29 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 31 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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