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Country Report

Cameroon Flag Hair Care in Cameroon

| Pages: 23

Price: US$900

About this Report

Executive Summary

TRENDS

  • Hair care in Cameroon increased by 5% in current value terms in 2013. This favourable performance was due to increasing purchasing power among working women as disposable incomes rose, boosting spending on hair care products. A significant proportion of the female urban population is highly exposed to Western culture through magazines and cable television, which is leading to lifestyle changes in favour of the category. This led to growing demand for hair care products generally in Cameroon in 2013.

COMPETITIVE LANDSCAPE

  • SoftSheen-Carson continued to lead hair care in Cameroon in 2013. This is a result of high availability in outlets and efficient distribution networks..

PROSPECTS

  • The category is expected to continue to grow well, with a constant value CAGR of 4% over the forecast period. This is comparable to the average growth seen over the review period. Growth should improve over the forecast period due to an improving economy and rising incomes, which allows consumers to choose higher-priced products, as well as a growing young population, which will generate new demand.

Samples (FAQs about samples):

doc_pdf.png Sample Hair Care Market Research Report

doc_excel_table.png Sample Hair Care Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Cameroon?
  • What are the major brands in Cameroon?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 7 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 8 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 9 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 10 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Cameroon - Company Profiles

Parfumerie Gandour Cameroun in Beauty and Personal Care (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Parfumerie Gandour Cameroun: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Parfumerie Gandour Cameroun: Competitive Position 2013

Sipca Cameroun in Beauty and Personal Care (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Sipca Cameroun: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Sipca Cameroun: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Sipca Cameroun: Competitive Position 2013

Beauty and Personal Care in Cameroon - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care products post strong growth in 2013

Increased Western influence leads to lifestyle changes

Domestic players gain share in environment dominated by multinationals

Expansion of supermarkets into residential areas boosts beauty and personal care

A growing economy and population will drive demand over the forecast period

MARKET DATA

  • Table 11 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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