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Country Report

Cameroon Flag Hair Care in Cameroon

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care in Cameroon increased by 6% in current value terms during 2015. This positive performance can be attributed to increasing consumer awareness of these products, as women are increasingly influenced by Western culture. Increasing purchasing power amongst working women is also making this goal more attainable. A significant proportion of the female urban population is highly exposed to Western culture through magazines and cable TV; leading to lifestyle changes which favour the category. This led to rising demand for hair care products generally in Cameroon during 2015.

COMPETITIVE LANDSCAPE

  • Unilever Group was the highest ranking multinational in hair care in Cameroon during 2015. This success is due to a combination of its long-standing presence in the market, high availability in outlets and efficient distribution network. The company is closely rivalled by companies such as SoftSheen-Carson, with its highly successful brand Dark & Lovely; a brand with a long-established presence in the market and high brand awareness. Increased endorsement of these hair care brands by African-American celebrities in particular is strengthening customer loyalty.

PROSPECTS

  • Hair care is likely to maintain its positive performance, with a value CAGR of 5% at constant 2015 prices over the forecast period. Growth should improve over the forecast period, due to stronger marketing activity which includes advertising campaigns and value packs with free products. As the economy and incomes rise, this will drive consumers to choose higher-priced products, and drive higher value sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Cameroon?
  • What are the major brands in Cameroon?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 7 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Beauty and Personal Care in Cameroon - Industry Context

EXECUTIVE SUMMARY

The growing urban population sustains demand for beauty and personal care products

Lifestyle changes drive sales trends in various categories

Domestic players gain share despite the robust competition from imported brands

The popularity of retail channels is segmented according to consumer group

Growth is expected to rise over the forecast period

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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