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Country Report

Cameroon Flag Hair Care in Cameroon

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care in Cameroon increased in current value terms by 7% during 2014. This positive performance can be attributed to the increased endorsement of hair care brands by African American celebrities which are driving demand for products that promise to make black hair easier to manage. Increasing purchasing power among working women is also making this goal more attainable. A significant proportion of the female urban population is highly exposed to western culture through magazines and cable television, which is leading to lifestyle changes in favour of the category. This led to rising demand for hair care products generally in Cameroon, during 2014.

COMPETITIVE LANDSCAPE

  • Unilever Group continued to lead hair care in Cameroon during 2014. This is a result of high availability in outlets and efficient distribution networks. The company is closely rivalled by companies like Soft Sheen Carson Inc, with its highly successful brand Dark & Lovely; a brand with longstanding presence in the market and high brand awareness. Increased endorsement of these hair care brands by African American celebrities in particular is strengthening customer loyalty.

PROSPECTS

  • Hair care is likely to continue its positive performance with a value CAGR of 3% at constant 2014 prices, over the forecast period. Growth should improve over the forecast period due to stronger marketing activity that includes advertising campaigns and value pack products. As the economy and incomes grow, this will drive consumers to choose higher priced products, and drive higher sales values.

Samples (FAQs about samples):

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doc_excel_table.png Sample Hair Care Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Cameroon?
  • What are the major brands in Cameroon?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 7 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 8 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 9 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 10 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Beauty and Personal Care in Cameroon - Industry Context

EXECUTIVE SUMMARY

Increased advertising targets growing urban population and maintains growth

Increased western influence leads to lifestyle changes

Domestic players gain footing on the market

Store-based retailers maintain their performance in beauty and personal care

A growing economy and population will drive demand during the forecast period

MARKET DATA

  • Table 11 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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