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Country Report

Canada Flag Hair Care in Canada

| Pages: 25

Price: US$900

About this Report

Executive Summary

TRENDS

  • Hair care in Canada is a highly developed and saturated environment, with a wide range of products and brands available in all price segments. While new product development adds dynamism to hair care, it does not ensure long-term growth due to me-too product launches and quick saturation. In the conditions of slow population growth and ageing tendencies (hence, hair care issues associated with ageing such as balding and thinner hair), growth remains modest. Further adding to manufacturers’ troubles is consumers’ perception of hair care as a staple, especially in products like shampoo.

COMPETITIVE LANDSCAPE

  • L'Oréal Canada continued to lead hair care with 31% value share in 2013, followed by Procter & Gamble with 27% value share, Alberto-Culver Canada (8%) and Unilever Canada (3%). The competitive landscape in hair care in Canada is relatively concentrated with the top two players accounting for over one half of retail value sales in 2013.

PROSPECTS

  • Hair care is expected to post a 1% value CAGR at constant 2013 prices over the forecast period to reach C$1.7 billion in 2018. Retail volume sales are projected to show weakness as the overall category will continue to face challenges such as saturation and an ageing demographic (more balding men as well as more women with thinner hair and less frequent use of products like shampoos).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Canada?
  • What are the major brands in Canada?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Beauty and Personal Care in Canada - Industry Context

EXECUTIVE SUMMARY

Although recovering economy helps sales, saturation is an issue

Products with more specific ingredients witness growth

E-commerce an option for smaller brands in the conditions of store retail battles

Ethnic brands gain traction but still difficult to find at a typical mainstream outlet

Modest growth ahead in a highly developed marketplace

KEY TRENDS AND DEVELOPMENTS

Recovering economy helps consumer confidence but saturation is hurdle to growth

Retailers work on strategies to improve customer experience

Imported brands better positioned to meet the needs of rising ethnic consumers

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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