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Country Report

Canada Flag Hair Care in Canada

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care increased by 1% in current value terms in 2015, to reach C$1.6 billion. In Canada, the economy remained slow and the unemployment rate remained high. However, consumers also had a growing focus on how their hair looked. These factors resulted in consumers seeking more solutions with a professional positioning that they could use at home to achieve comparably good results. Hair treatments and colourants, but also shampoos and conditioners addressing individual needs or with a professional positioning, are therefore very popular in Canada, driving sales within an otherwise fairly mature category.

COMPETITIVE LANDSCAPE

  • L’Oréal, with its Garnier Fructis, Vive, Softsheen-Carson, Matrix and Redken brands, and a multitude of colourants brands, maintained its leading position in hair care in 2015, accounting for a value share of 31%. Its diverse product presence, which spans the mass to premium segments, and covers a variety of products in categories from colourants to conditioners, helped to maintain its broad appeal to consumers of all kinds around the country. Meanwhile, the company has also been consistently active in terms of marketing. In 2015 it launched the new L’Oréal Paris Advanced Haircare #Poweron campaign, a multi-channel women's empowerment initiative which includes social media conversations across platforms.

PROSPECTS

  • Hair care is expected to post a value CAGR of 1% at constant 2015 prices over the forecast period, to reach C$1.7 billion in 2020. Hair care manufacturers will borrow product attributes from skin care to help leverage growth in the category. Consumers will place high importance on value-added purchases, with hair care products offering multifunctional benefits or natural ingredients to deliver a strong performance, similar to the trends occurring within skin care. This is apparent with the launch by both Schwarzkopf and L’Oréal of BB hair creams in 2014, offering multifunctional benefits such as nourishing, repairing and split ends control.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Canada?
  • What are the major brands in Canada?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Beauty and Personal Care in Canada - Industry Context

EXECUTIVE SUMMARY

The performance of beauty and personal care improves in 2015

Multifunctional products continue to see a strong trend

Multinational operators lead beauty and personal care

The retail environment improves to create new product experiences and better attract consumers

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Multi-benefit beauty and personal care products still have potential for further growth

The highly competitive retail environment aims to bring consumers better experiences and more new products

Internet retailing is expected to see further growth in beauty and personal care in Canada

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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