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Country Report

Canada Flag Hair Care in Canada

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • Companies are marketing their products as effective alternatives to visiting a hair salon. They are creating highly specialised products that are directly in line with the latest fashions. In terms of shampoos, conditioners, styling agents and colourants, consumers remained price flexible as a result of new, innovative product formulations. Hair strengthening and health benefits were popular claims on the manufacturer-side. Producers added strengthening components to shampoo formulae, such as keratin, as well as natural oils and fruit extracts.

COMPETITIVE LANDSCAPE

  • The competitive landscape in hair care in Canada is quite concentrated, with the top two players accounting for over one half of retail value sales in 2012. L'Oréal Canada and Procter & Gamble held retail value shares of 30% and 27%, respectively. L’Oréal overtook Procter & Gamble in 2006. Alberto-Culver Canada (a subsidiary of Unilever Group) and Unilever Canada are ranked third and fourth places with retail value shares of 8% and 3%, respectively.

PROSPECTS

  • While shampoos and conditioners are regular purchases for the vast majority of Canadians, the appetite for premium and salon hair care products will be contingent on a sustained recovery in the wider Canadian economy. As the same time, manufacturers need to strike a fine balance between innovative hair care formulations and competitive pricing for cost conscious consumers. Innovations which promote hair health, including sulphate-free shampoos and conditioners, are anticipated to be big winners over the short to medium term.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Canada?
  • What are the major brands in Canada?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Canada - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2007-2012
  • Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 5 Hair Care NBO Company Shares by Value 2008-2012
  • Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 8 Colourants LBN Brand Shares by Value 2009-2012
  • Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017

Beauty and Personal Care in Canada - Industry Context

Executive SummaryModest gains overall in a mature and highly competitive industry

Private label and niche imported brands see healthy growth trends

Expansion of beauty specialist retailers puts pressure on pricing

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Ongoing polarisation of premium and mass brands

Private label picks-up pace in some product areas

Intense competition in retailing

Ethnic shoppers represent a rising consumer group

Men’s grooming comes of age

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 17 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 19 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 20 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 21 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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