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Country Report

India Flag Hair Care in India

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • Interest in hair care products remained strong in India during 2015, although current retail value growth of 14% was lower than the review period CAGR of 17%. While hair care already had a large base at the start of the review period, sales more than doubled from INR82 billion in 2010 to INR176 billion in 2015. However, growth is now gradually slowing as a result of increasing maturity.

COMPETITIVE LANDSCAPE

  • Hindustan Unilever continued to lead sales within hair care in 2015, recording a value share of 16%. The company’s strong brand portfolio within hair care includes brands such as Clinic Plus, Dove, Sunsilk, Clear, Brylcreem and Clear Men which are available at varied price points and have helped Hindustan Unilever to continue to lead the market. In addition, the company offers the Indulekha and Ayush brands within the natural, herbal and Ayurvedic area and manged to garner strong sales for these brands. Ayush was made available through e-commerce sites in September 2015 to tap into the rising trend of using naturally positioned products in urban regions while the company’s salon hair care brand Tresemme continues to perform strongly, with increased distribution and awareness along with strong growth within conditioners helping to fuel sales.

PROSPECTS

  • Demand for hair care products is expected to remain strong over the forecast period, with the area having a projected constant 2015 price value CAGR of 8% and sales set to reach INR262 billion by 2020. The Indian hair care market witnessed renewed interest in natural, herbal and Ayurvedic products towards the end of the review period, mainly due to brands such as Parachute, Dabur, Himani Navratna and Patanjali, and this trend is expected to continue to gather pace over the forecast period, with top players expected to continue to innovate and launch new products within the natural, herbal and Ayurvedic area.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in India?
  • What are the major brands in India?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in India - Company Profiles

Dabur India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Dabur India Ltd: Key Facts
  • Summary 2 Dabur India Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Dabur India Ltd: Competitive Position 2015

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Hindustan Unilever Ltd: Key Facts
  • Summary 5 Hindustan Unilever Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Hindustan Unilever Ltd: Competitive Position 2015

Quest Retail Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Quest Retail Pvt Ltd: Key Facts
  • Summary 8 Quest Retail Pvt Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Quest Retail Pvt Ltd: The Body Shop in Bangalore

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Quest Retail Pvt Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Quest Retail Pvt Ltd: Competitive Position 2015

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care growth slows down in 2015

Rising natural, herbal and Ayurvedic beauty and personal care sales

International players continue to dominate while domestic players play catch-up

Independent small grocers remain preferred distribution channel

Demand expected to remain strong over forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing awareness of beauty and personal care products helps to drive sales

Growing competition within natural, herbal and Ayurvedic market

Changing lifestyle trends impacting marketing strategies

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 20 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2015
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 24 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 25 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 30 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 31 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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