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Country Report

Hair Care in India

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012 consumers started to consider hair as an important part of their personality, and were willing to spend on high-quality hair care products such as shampoos, and were willing to visit salons. The salon care trend was particularly strong in urban areas such as Bangalore and Mumbai, where household incomes and disposable incomes continued to grow. Surprisingly, consumers started to buy do-it-yourself (DIY) colourants, and started to experiment themselves. DIY colourants and styling agents were considered comparatively more affordable than going to a salon to get their hair done. However, salon care also gained importance, and therapies such as hair spas became popular, which clearly illustrates that consumers continued to be very keen to make their hair look good. Women started to go for a hair spa on a regular basis to improve the look of their hair and hair health, and this gained significant importance over the latter years of the review period.

COMPETITIVE LANDSCAPE

  • Hair care continued to be very fragmented in 2012, and not one single brand controlled a double-digit value share. Hindustan Unilever’s Clinic Plus brand held a share of over 6% in 2012, followed by Dabur with a share of 6% and Parachute with nearly 6% in 2012.

PROSPECTS

  • Hair care is likely to evolve further to become a more premium category over the forecast period, as consumers continue to pay more attention to their hair. The growing popularity of hair therapies including hair spas and natural straightening, especially in urban centres, will drive the growth of DIY hair care products. In addition manufacturers will continue to introduce new products with strong claims, such as salon-like hair, over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in India?
  • What are the major brands in India?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2007-2012
  • Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 5 Hair Care NBO Company Shares by Value 2008-2012
  • Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 8 Colourants LBN Brand Shares by Value 2009-2012
  • Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017

Hair Care in India - Company Profiles

CavinKare Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 CavinKare Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 CavinKare Pvt Ltd: Competitive Position 2012

Dabur India Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Dabur India Ltd: Key Facts
  • Summary 4 Dabur India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Dabur India Ltd: Competitive Position 2012

Godrej Consumer Products Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Godrej Consumer Products Ltd: Key Facts
  • Summary 7 Godrej Consumer Products Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Godrej Consumer Products Ltd: Competitive Position 2012

Himalaya Drug Co, The in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 The Himalaya Drug Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 The Himalaya Drug Co: Competitive Position 2012

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Hindustan Unilever Ltd: Key Facts
  • Summary 12 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Hindustan Unilever Ltd: Competitive Position 2012

L'Oréal India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 L’Oréal India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 L’Oréal India Pvt Ltd: Competitive Position 2012

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows no signs of slowdown

Beauty and personal care becomes more gender-specific

New launches and promotions intensify the competition

Independent small grocers maintains its lead, whilst direct selling increases further

Beauty and personal care is expected to show consistent growth

KEY TRENDS AND DEVELOPMENTS

Celebrity advertisements/endorsements show no signs of slowdown

Consumers’ love for skin whitening intensifies

Online retailing takes off

Manufacturers continue to focus on brand extensions

Innovation and new claims emerge as the new mantra

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 17 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 19 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 21 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2012
  • Table 22 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 23 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 24 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 25 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 26 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 29 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 30 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 31 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 32 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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