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Country Report

Mexico Flag Hair Care in Mexico

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • In Mexico the per capita consumption of conditioners is only about around 0.25 litres per year as lower-income consumers do not consider it an essential product. In addition, there is a myth that conditioners contribute to hair loss, which discourages some consumers from using the product. During 2013 CANIPEC (the national association of the cosmetics industry in Mexico), together with Procter & Gamble, Unilever, Colgate-Palmolive and Laboratorios Grisi launched a campaign called “No dejes tu cabello a medias” (do not leave your hair halfway) meaning that using shampoo without conditioner is an incomplete routine for hair. Although the campaign was highly creative, according to company sources its immediate impact on conditioners consumption was minimal.

COMPETITIVE LANDSCAPE

  • In 2013 Procter & Gamble de México continued to lead hair care and accounted for 25% of retail value sales. The company holds several recognised brands – Pantene, Pert, Herbal Essences, Head & Shoulders, Wellaton, Clairol and Sebastian, across different hair care categories. During 2013 the company launched line extensions of Pantene, its biggest brand.

PROSPECTS

  • Hair care is expected to register a CAGR of 2% at constant 2013 prices over the forecast period to reach Mx$34.1 billion in 2018. Growth will be influenced by population growth and therefore moderate growth in standard shampoos, which is the most mature category in hair care.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Mexico?
  • What are the major brands in Mexico?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Mexico - Company Profiles

Avon Cosmetics SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics SA de CV: Key Facts
  • Summary 2 Avon Cosmetics SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosmetics SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosmetics SA de CV: Competitive Position 2013

Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Colgate-Palmolive de México SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Colgate-Palmolive de México SA de CV: Competitive Position 2013

Laboratorios Grisi Hermanos SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Laboratorios Grisi Hermanos SA de CV: Key Facts
  • Summary 8 Laboratorios Grisi Hermanos SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Laboratorios Grisi Hermanos SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Laboratorios Grisi Hermanos SA de CV: Competitive Position 2013

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Procter & Gamble de Mexico SA de CV: Key Facts
  • Summary 12 Procter & Gamble de Mexico SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Procter & Gamble de Mexico SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Procter & Gamble de Mexico SA de CV: Competitive Position 2013

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Growth slows in beauty and personal care

Formulation improvement influences innovation

Procter & Gamble de México leads beauty and personal care

Direct selling remains relevant for beauty and personal care

Beauty and personal care expects further growth in coming years

KEY TRENDS AND DEVELOPMENTS

Economic slowdown hits beauty and personal care in 2013

Parapharmacies gain relevance for beauty and personal care

  • Chart 1 Pharmacies in Mexico City

Qualamex SA de CV shows notable growth during 2013

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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