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Country Report

Hair Care in Mexico

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • The December 2011 COFEPRIS agreement resulted in the deregulation of anti-dandruff hair care products. Companies interested in introducing new anti-dandruff shampoos and/or conditioners no longer have to complete a sanitary registration, a long process which significantly delayed the launch of anti-dandruff products in Mexico.

COMPETITIVE LANDSCAPE

  • With a 23% share of value sales in 2012, Procter & Gamble de México remained the leader in hair care. Although the company remained the leader, 2012 was not a very good year for many of its leading products. Pantene, one of its leading hair care brands, faced strong competition in terms of innovation from L’Oréal. The 2011 deregulation of anti-dandruff products also negatively affected the company’s well-known Head & Shoulders brand, which now faces greater competition from the entry of new innovative anti-dandruff products, such as Unilever’s Clear brand. Procter & Gamble was the company which initiated the shift towards large packaging sizes, but with consumers very much unwilling to tolerate any price increases, this shift was counterproductive for the company.

PROSPECTS

  • Constant innovation in hair care is a key driver of growth, so the introduction of more innovative products is expected over the forecast period. The focus of innovation will be fast-acting products for specific needs. The 2011 deregulation will continue to positively impact growth in hair care, with the rapid introduction of newly developed products strongly driving growth in the anti-dandruff segment.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Mexico?
  • What are the major brands in Mexico?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2007-2012
  • Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 5 Hair Care NBO Company Shares by Value 2008-2012
  • Table 6 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 8 Colourants LBN Brand Shares by Value 2009-2012
  • Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017

Hair Care in Mexico - Company Profiles

Arabela SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arabela SA de CV: Key Facts
  • Summary 2 Arabela SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Arabela SA de CV: Competitive Position 2012

Cosbel SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cosbel SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Cosbel SA de CV: Competitive Position 2012

Laboratorios Grisi Hermanos SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Laboratorios Grisi Hermanos SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Laboratorios Grisi Hermanos SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Laboratorios Grisi Hermanos SA de CV: Competitive Position 2012

Summa Co SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Summa Co SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Summa Co SA de CV: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 11 Summa Co SA de CV: Competitive Position 2012

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care is a growing market

Deregulation of “medical devices” drives double-digit growth in some categories

Colgate-Palmolive de México leads beauty and personal care

Modern grocery retailers dominates the distribution of beauty and personal care products

KEY TRENDS AND DEVELOPMENTS

Regulatory changes affect beauty and personal care

Beauty and personal care benefits from Mexico’s economic upturn

Direct sellers look for strategies to retain consumers and distributors

Cosmeceuticals is a growing segment

Beauty and personal care companies use celebrities to increase sales

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 17 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 19 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 20 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 21 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Premium vs mass
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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