print

Country Report

Mexico Flag Hair Care in Mexico

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, Henkel Mexicana SA de CV acquired Pert shampoo from Procter & Gamble in a €24 million transaction. This is part of Henkel’s global strategy of strengthening its competitive positioning around the world. This purchase resulted in a loss of two percentage points in value share for Procter & Gamble, while Henkel posted 256% growth versus the previous year. Henkel’s other hair care brand is Schwarzkopf with a portfolio which includes shampoo, conditioner, styling agents and colourants.

COMPETITIVE LANDSCAPE

  • In 2014, Procter & Gamble continued to lead hair care to account for 23% value share. The company holds several recognised brands – Pantene, Clairol Herbal Essences, Head & Shoulders, Koleston, Wellaton and Clairol, across the category. In 2014, the company lost two percentage points in share due to Pert leaving its portfolio.

PROSPECTS

  • As hair care continues to mature, companies will increase their focus on innovation and new product development in order to drive growth and differentiate their products from competitors. Price strategies will continue being relevant among brands targeting low and low-middle socioeconomic levels.

Samples (FAQs about samples):

doc_pdf.png Sample Hair Care Market Research Report

doc_excel_table.png Sample Hair Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Mexico?
  • What are the major brands in Mexico?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in Mexico - Company Profiles

Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive de México SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Colgate-Palmolive de México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Colgate-Palmolive de México SA de CV: Competitive Position 2014

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble de México SA de CV: Key Facts
  • Summary 5 Procter & Gamble de México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Procter & Gamble de México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Procter & Gamble de México SA de CV: Competitive Position 2014

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows moderate growth

Online marketing campaigns continue to gain relevance in beauty and personal care

Procter & Gamble de México leads beauty and personal care

Strong competitive environment motivates innovation

Beauty and personal care to continue developing over forecast period

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care indirectly impacted by new foods and beverages tax

Premium products continue to represent a small portion of beauty and personal care

Direct selling records marginal contraction

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here