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Country Report

Mexico Flag Hair Care in Mexico

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In order to focus on its primary categories, The Procter & Gamble Co closed a deal to sell two of its hair care brands, Wella and Clairol, to Coty Inc in 2015. However, until June 2016 these brands will continue to be managed by Procter & Gamble. After June 2016, it is expected that Procter & Gamble’s share of hair care will show a contraction of about three percentage points.

COMPETITIVE LANDSCAPE

  • In 2015 Procter & Gamble de México continued to lead hair care, accounting for a 21% value share. The company owns several recognised brands in the category, with the leading ones being Head & Shoulders and Pantene. In addition to its continuous innovation, these brands receive constant marketing support, which has ensured their positioning amongst the top five hair care brands in Mexico.

PROSPECTS

  • Innovation is likely to continue to be one of the main growth drivers in shampoos during the forecast period. Given that shampoos can be considered as a mature category, new products with value-added features are those which will be able to encourage consumers to spend more and trade-up to more sophisticated versions. Nevertheless, a condition for this trend to thrive will be the good performance of the economy; otherwise consumers will show price-sensitivity and will continue to prefer more affordable and basic shampoos.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Mexico?
  • What are the major brands in Mexico?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in Mexico - Company Profiles

Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive de México SA de CV: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Colgate-Palmolive de México SA de CV: Competitive Position 2015

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Perfumes & Esencias Fraiche SA de CV: Key Facts
  • Summary 4 Perfumes & Esencias Fraiche SA de CV: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City
  • Chart 2 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City
  • Chart 3 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Perfumes & Esencias Fraiche SA de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Perfumes & Esencias Fraiche SA de CV: Competitive Position 2015

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble de México SA de CV: Key Facts
  • Summary 8 Procter & Gamble de México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble de México SA de CV: Competitive Position 2015

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Growth recovers in beauty and personal care in 2015

Premium beauty and personal care continues to grow

Colgate-Palmolive de México leads beauty and personal care

Multi-benefit products – one of the main trends in terms of innovation during the year

Beauty and personal care expected to continue developing over the forecast period

KEY TRENDS AND DEVELOPMENTS

Cross-category and multi-benefit products become increasingly common

Internet retailing is one of the fastest growing distribution channels during 2015

After a challenging 2014, direct selling recovers in 2015

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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