Hair care will register moderate constant value growth over the forecast period. Continuing population growth will support volume sales.
New product launches and effective advertising tend to be the driving forces in hair care. Over the forecast period, there will be development of products that offer value-added benefits to consumers, such as vitamins, natural ingredients and different extracts that tie in with the growing health and environmental consciousness among consumers.
More niche products such as medicated shampoos and hair loss treatments are expected to register higher constant value growth. Growth rates will also be bolstered as sales continue to emerge from a low base.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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