Hair care sales in Poland are predicted to see positive growth over the forecast period, with value outperforming volume sales. Value growth will be supported by the trend towards eco-friendliness and naturalness which has been evident in hair care products for several years and is still gaining momentum.
After the pandemic, when many women used hair colourants at home, the trend of colouring at hair salons returned and is likely to be maintained over the forecast period. Although colouring hair at home is a cheaper option than in salons, Polish women will opt for salons, which will enable them to achieve better visual effects, putting efficacy and results ahead of savings.
The competitive landscape is not expected to change significantly over the forecast period. L'Oréal Polska Sp zoo will remain the leader in hair care and salon professional hair care.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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