print

Country Report

Switzerland Flag Hair Care in Switzerland

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • The number of promotional offers in hair care continued to grow substantially in 2015 and brands struggled to gain customer loyalty. More than any other category in beauty and personal care, hair care is categorised by intense promotional activity, discounts and special offers. Increased competition among different players, branded or private label, through heavy promotional activity and price cuts further put pressure on price tags.

COMPETITIVE LANDSCAPE

  • L’Oréal Suisse SA led hair care sales in Switzerland in 2015, thanks to its top Elsève, Garnier Fructis and L'Oréal Studio Line brands, among others. Henkel & Cie AG ranked second in 2015. The company invests heavily in the research and development of new innovative hair care products and it aims to be very customer-orientated regarding the development and launch of new products. Procter & Gamble Switzerland Sarl ranked third thanks to its star brand Pantene.

PROSPECTS

  • Product diversification is expected to intensify further over the forecast period. Age and gender will continue being the major driving factors within hair care. Growing interest in organic products is expected to lead hair care manufacturers to further explore the possibilities that nature and naturalness can offer. Besides, increasing interest in locally sourced products or ingredients (such as alpine plants) is expected to develop in Switzerland.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Hair Care Market Research Report

doc_excel_table.pngSample Hair Care Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Switzerland?
  • What are the major brands in Switzerland?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in Switzerland - Company Profiles

L'Oréal Suisse SA in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 L’Oréal Suisse S.A: Key Facts
  • Summary 2 L’Oréal Suisse S.A: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 L’Oréal Suisse S.A: Competitive Position 2015

Procter & Gamble Switzerland Sarl in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Procter & Gamble Switzerland Sarl: Key Facts
  • Summary 5 Procter & Gamble Switzerland Sarl: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble Switzerland Sarl: Competitive Position 2015

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care grows amidst challenging economic conditions

The future of beauty and personal care lies in niche areas

L’Oréal leads the way in beauty and personal care

Innovation fuels growth

Further challenges expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

Swiss economy shows modest, albeit positive, growth

Consumer tourism impacts sales of beauty and personal care in Switzerland

Rapidly ageing demographic stimulates beauty and personal care performance

MARKET DATA

  • Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here