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Country Report

Switzerland Flag Hair Care in Switzerland

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2013 hair care continued to be influenced by the trends towards value-added and “free-from” products. Present for a number of years already, the trend towards silicone-free hair care products has broadened to include other active ingredients, such as parabens, paraffin and ammonia, among others. As a result, manufacturers are consistently focusing on marketing hair care products that address this demand.

COMPETITIVE LANDSCAPE

  • L’Oréal Suisse SA led hair care in 2013. The company led salon hair care, colourants, shampoos and conditioners with value shares of 34%, 47%, 32% and 28% respectively. Henkel & Cie AG ranked second. Procter & Gamble Switzerland Sarl was third. Its strength in the mass market segment is tied to the category-leading Pantene brand, with Pentene Pro-V holding the number one position in 2-in-1 products.

PROSPECTS

  • Value, or “getting more, for less” is predicted to remain the driving force in hair care over the forecast period. Besides, the category is expected to continue to benefit from new product launches and innovative ingredients. In addition, consumers will likely seek multi-tasked, multi-benefit products that will save time while delivering optimal results.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in Switzerland?
  • What are the major brands in Switzerland?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2008-2013
  • Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Hair Care in Switzerland - Company Profiles

Beiersdorf (Switzerland) AG in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beiersdorf (Switzerland) AG: Key Facts
  • Summary 2 Beiersdorf (Switzerland) AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Beiersdorf (Switzerland) AG: Competitive Position 2013

L'Oréal Suisse SA in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L’Oréal Suisse SA: Key Facts
  • Summary 5 L’Oréal Suisse SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 L’Oréal Suisse SA: Competitive Position 2013

Procter & Gamble Switzerland Sarl in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Procter & Gamble Switzerland Sarl: Key Facts
  • Summary 8 Procter & Gamble Switzerland Sarl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Procter & Gamble Switzerland Sarl: Competitive Position 2013

Rausch AG in Beauty and Personal Care (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Rausch AG: Key Facts
  • Summary 11 Rausch AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Rausch AG: Competitive Position 2013

Beauty and Personal Care in Switzerland - Industry Context

EXECUTIVE SUMMARY

Slow growth for beauty and personal care despite good economic climate

Further specialisation and segmentation to keep a mature market dynamic

L’Oréal remains undisputed leader

Swiss grocery retailers gain share in distribution

Rather stagnant outlook for forecast period

KEY TRENDS AND DEVELOPMENTS

Positive Swiss economy not enough to boost beauty and personal care market

The focus is on baby boomers

Organic trend more than a fad

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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