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Country Report

USA Flag Hair Care in the US

Price: US$990

About this Report

Executive Summary

TRENDS

  • Conditioners posted strong current value growth of 5% in 2015 to reach sales of US$2.4 billion, driven by the rise of “co-cleansing”, whereby consumers opt to use a cleansing conditioner to clean their hair instead of shampoo due to rising concerns about the effects of shampoo on both their hair and the environment. Even for consumers not embracing this trend, conditioning is viewed as an essential part of the hair care routine.

COMPETITIVE LANDSCAPE

  • Category leader L’Oréal USA had a difficult year, seeing its sales fall slightly. This was primarily caused by its strength in the colourants category, which it led with a 41% value share. Sales were much stronger in shampoos, conditioners and styling agents. L’Oréal is positioning itself to control the growing US multicultural hair care category, acquiring Carol’s Daughter in 2015 and creating a new division to focus on multicultural beauty. Future product launches and marketing will likely target this increasingly important part of the category.

PROSPECTS

  • Segmentation and customisation will be major areas of consumer interest over the forecast period. Consumers tend to view their hair as unique and will look for a solution which they see as tailored towards their own hair. A major component of this will be growth in the multicultural hair care space as women of colour turn to brands which address their specific needs that they feel mainstream brands currently fail to do. Afro-Americans are turning away from relaxants but are buying increasing amounts of other hair care products designed for textured hair, a trend that will likely continue for some time. Realising the potential of this area, L’Oréal recently purchased Carol’s Daughter and formed a new Multi-Cultural Beauty Division. Latino and multiracial women have also traditionally struggled to find hair care products which meet their unique needs and represent a fast-growing area of the population with increasing spending power.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in USA?
  • What are the major brands in USA?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2010-2015
  • Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Hair Care in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2015

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 The Procter & Gamble Co: Key Facts
  • Summary 5 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 The Procter & Gamble Co: Competitive Position 2015

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care registers healthy current value growth in 2015

Major beauty players look to restructure

Products providing new benefits blur category boundaries

US market becomes increasingly multicultural

Beauty and personal care expected to experience moderate continued growth

KEY TRENDS AND DEVELOPMENTS

Increasing importance of the masstige segment

Market segmentation and personalisation

Naturals

  • Table 14 Desired Product Features

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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