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Country Report

USA Flag Hair Care in the US

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • Hair care grew by 2% in current value terms in 2014, rising to US$11.6 billion; this growth rate was in line with review period CAGR of 2% from 2009-2014, indicative of the largely normalized market for these products. While shampoos and conditioners have been relied on to drive growth thanks to ever advanced formulas, their growth alongside increased salon visits have increasingly cannibalised sales in salon hair care, colourants, and styling agents, limiting overall growth for the category.

COMPETITIVE LANDSCAPE

  • Hair care in the US continued to be contested by three major players in 2014, L’Oréal, The Procter & Gamble Co and Unilever Home & Personal Care, which accounted for a combined retail value share of 61% in 2012. L’Oréal, with its Garnier Fructis, Vive, Softsheen-Carson, Matrix and Redken brands, and a multitude of colourants brands, maintained its position as the leading player, accounting for a value share of 24% in 2014 with value sales of US$2.8 billion. Its diverse product presence, which spans the mass to premium spectrum and offers a variety of products in categories from colourants to conditioners helped to maintain its broad appeal to consumers of all kinds around the country.

PROSPECTS

  • Hair care in the US is predicted to rise by a CAGR of 1% in value at constant 2014 prices over the forecast period. An increased emphasis on hair health and natural beauty will drive sales for innovative shampoos and conditioners, but they will hurt sales of traditionally chemically heavy categories, like styling agents, colourants, and perms and relaxants. Producers also need to worry about the increased use of salon services and back-bar use that may cannibalise mass market sales, particularly with colourants.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hair Care in USA?
  • What are the major brands in USA?
  • Which types of styling agents are most common?
  • How are shampoos versus 2-in-1 products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Hair Care in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Hair Care by Category: Value 2009-2014
  • Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
  • Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
  • Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
  • Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
  • Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
  • Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
  • Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
  • Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
  • Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019

Hair Care in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2014

L'Oréal USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L’Oréal USA Inc: Key Facts
  • Summary 5 L’Oréal USA Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 L’Oréal USA Inc: Competitive Position 2014
  • Summary 7 Body Shop Inc: Competitive Position 2014

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 The Procter & Gamble Co: Key Facts
  • Summary 9 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 The Procter & Gamble Co: Competitive Position 2014

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care market grows in 2014

Consumers embrace a more natural look

Global companies lead competitive market

New products focus on multiple benefits

Beauty and personal care to see modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Retailers Expand Premium Beauty Beyond Traditional Department Store Counters

An Improving Economy Aids Beauty Services Industry

Newer products maintain innovation via technology and positioning, but could cannibalise other categories

MARKET DATA

  • Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Hair Care
    • 2-in-1 Products
    • Colourants
    • Conditioners
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Hair Care
    • Shampoos
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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