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Company Profile

H&M Hennes & Mauritz AB in Apparel

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Net sales in Q1 2012 on the rise but margins fall

Strategic evaluation

Cotton prices and wages directly affect H&M's profitability

SWOT: H&M Hennes & Mauritz AB

Strategic objectives and challenges

Competitive Positioning

H&M consistently strong but recent trend a cause of concern

Inditex shows H&M the path to success, while Gap stalls

H&M's main rivals show that fast fashion beats classic appeal

Market Assessment

Western Europe dominated by H&M…?

Outerwear provides main bulk of H&M business

Market assessment

H&M's global presence shows north/south divide

Geographic and Category Opportunities

Western Europe focus leaves H&M out of emerging markets growth

Western Europeans go for H&M's fast fashion pricing

H&M's global presence leaves domestic Sweden in its wake

Could economic crisis spell even further growth in Germany?

France and UK see H&M enjoy success in diverging markets

Asia Pacific: Sales set to soar in China, but stutter in Japan

China: A must for H&M

Indian potential as the country starts to look westwards

North America: Small but promising inroads into the US market

Entry into Brazil could be key to unlocking Latin America

Competitive environment in Latin America

Brand Strategy

H&M follows Inditex into multi brand segmentation...

...but H&M's brands still show limited global presence

H&M's other brands target slightly different markets

H&M's efforts to improve sustainability credentials

Brand strategy

Online store sees limited coverage but positive marketing content

Operations

Sourcing and distribution strategy supports store growth

Recommendations

Key recommendations: Brand segmentation and global growth

Samples

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