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Company Profile

H&M Hennes & Mauritz AB in Retailing

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on H&M Hennes & Mauritz AB delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of H&M Hennes & Mauritz AB, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of H&M Hennes & Mauritz AB This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of H&M Hennes & Mauritz AB provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: H&M continues global expansion policy

Cotton prices and competitive environment squeezes profit

SWOT: H&M Hennes & Mauritz AB

Key challenges: H&M to continue expansion, despite rising costs

Competitive Positioning

Competitive pricing and global expansion key to H&M growth

Impressive growth not enough to catch rival Inditex

Inditex leads in terms of regional growth

Domestic Strategy

H&M’s global presence leaves domestic Sweden in its wake

Internet retailing catching homeshopping as H&M’s second channel

Domestic growth affected by Western Europe's economic woes

International Strategy

Western European focus leaves H&M absent from Latin America

Western Europeans go for H&M’s fast fashion pricing

Sales set to soar in China, but stutter in Japan

H&M makes small but promising inroads in the US market

Entry into Brazil could be key to unlocking Latin America

Multi-channel Strategy

H&M homeshopping cedes to rising prominence of internet

China, Russia and Germany offer best internet growth opportunities

Online stores see limited coverage but positive marketing content

H&M takes positive steps in its social media strategy

Brand and Private Label Strategies

H&M’s brands show limited global presence

H&M’s Anglo-Germanic appeal

Brand and private Label Strategy

H&M diversifies product mix to maximise selling opportunities

H&M follows Inditex into multi-brand segmentation

Operations

Sourcing and distribution strategy supports store growth

Opportunities and Recommendations

Key recommendations

Samples

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