Company Profile

Hasbro Inc in Toys and Games

| Pages: 34

Price: US$525

About this Report

The focus of this report will be to examine the success of Hasbro’s licensing strategy and entry into the video games market primarily through mergers and acquisitions. The report will also analyse the importance of geographic expansion to determine which categories Hasbro will need to focus on in order to grow in the coming years.

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Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hasbro Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

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Table of Contents

Scope of the Report


Strategic Evaluation

Hasbro: Background and latest developments

Key company facts

Exposure to growth in international markets still narrow

SWOT: Hasbro Inc

Strategic objectives and challenges

Half year 2012/2013 comparison

Competitive Positioning

Growth in entertainment and licensing not enough to save Hasbro

Growing consolidation in toys and games

Competition starts to cannibalise Hasbro's market share

Market Assessment

Everything to play for in emerging markets

Hasbro: Categories to focus on

Geographic and Category Opportunities

Dolls and accessories to beat games and puzzles

Hasbro plays games in less dynamic category

Licensed action figures key driver for growth globally

High-tech plush toys need to find new foreign markets

Varying per capita spend could dictate plush toy range

Kre -O's performance against construction toys

Construction toys: What should Hasbro do?

Brand Strategy

Nerf for girls

Nerf Rebelle targeting girls

Hasbro Studios/The Hub


Video games


Supply chain


What should Hasbro do next?


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