Company Profile

Hasbro Inc in Toys and Games

| Pages: 41

Price: US$570

About this Report

Hasbro experienced one of its strongest years of growth in 2014, as a variety of licensed successes as well as strong growth in its outdoor and arts and crafts segments underpinned a positive year for the company. To keep this positive momentum going forward the company will have to balance new product developments, such as toys to life, and new licence opportunities, like Disney Princess. The company will also need to look to expand its presence in emerging markets, in particular China.

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Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hasbro Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents



Strategic Evaluation

Key company facts

Financial performance in first half 2015

SWOT: Hasbro Inc

Strategic objectives and challenges

Competitive Positioning

Hasbro Inc overview

A strong year for Hasbro, stronger for Lego

Current Hasbro category and geographic efforts

Market Assessment

Developing markets influence on the rise

Non-licensed toys drive emerging market toy sales

China’s difference from other emerging markets

Licensing influence grows in developed markets

Games and puzzles going independent

Free to play games becoming a huge factor in playtime

Geographic and Category Opportunities

China should be the focus

Licensing becoming a factor in higher-income emerging markets

Disney Princesses and Frozen a big opening

Yo -Kai Watch could have strong growth potential outside Japan

Toys to life an important area of toys and games growth

Brand Strategy

Overview of top Hasbro brands

Outlook for Hasbro’s brand objectives

Key company licences


China continues to be the primary production location

Content production operations


Need to sharpen focus and look to new areas

Report Definitions

Data parameters and report definitions


Competitor Analytics tool



Market Overlap


Overlap Matrices


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