Company Profile

Hasbro Inc in Toys and Games

| Pages: 37

Price: US$570

About this Report

Hasbro, the world’s second largest traditional toys and games manufacturer, is working to adapt its operations to rapidly evolving conditions in the industry. This profile analyses the company’s efforts to strengthen its long-term development potential in the face of the growing influence of the entertainment industry and the rise of digital gaming.

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Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hasbro Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Financial performance 2013

Declines in core areas

Boys’ toys bouncing back in 2014

SWOT: Hasbro Inc

Strategic objectives and challenges

Competitive Positioning

US bias holds back growth

LEGO continues to stand out amongst leaders

Construction toys playing key role in consolidation

Market Assessment

Weak performance in core region

Pressure to build presence beyond developed markets

Wide-ranging offer with some weaknesses

Geographic and Category Opportunities

Need to meet challenge of digital gaming

Sharper focus paying off in US games and puzzles

New releases provide hope for major action figures brands

Wide-ranging opportunities in action figures and accessories

Disney licence to strengthen position in dolls and accessories

Struggling to make a mark in construction toys

Competition intensifying in construction toys

Furby roll-out strengthens platform for growth in plush toys

Targeting girls pays off in outdoor and sports toys

Brand Strategy

Brand strategy looks to the longer term

Strong performance from core strategic brands

My Little Pony highlights key elements of brand strategy

Movie and TV support provides potential for Transformers revival

Building on mobile games acquisition


China dominates production


Need to strengthen control and sharpen focus


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