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Company Profile

Hasbro Inc in Toys and Games

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Hasbro Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Hasbro Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Hasbro Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Hasbro Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Hasbro: Branded play company

Transformers and Beyblade drive sales in 2011

US market still the key, but international sales drive growth

SWOT: Hasbro Inc

Power of media and reinventing games and puzzles

Competitive Positioning

Key movie releases have strong impact on sales

Hasbro achieves record sales, but loses global market share

Global leader in action figures and games and puzzles

Mattel’s acquisition of HIT Entertainment and its impact on Hasbro

Market Assessment

Hasbro: Increasing focus on overseas

Geographic and Category Opportunities

Winning back the North American business

I nternational markets offer most potential for long term growth

Hasbro seeks to grow share in construction category with Kre -O

Brand Strategy

Fewer brands or more brands?

Reinventing games and puzzles

Video games strategy raises more questions than answers

Film strategy needs an animated “Disney” type movie

The HUB TV channel expands internationally

Recommendations

Recommendations for improved results

Samples

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