Health and beauty specialist retailers recorded a stronger performance in 2021, following notable value sales declines the previous year across the channel, although chemists/pharmacies, holding the highest value share overall, recorded the lost drop due to its essential nature and the offer of consumer health products. 2021 saw local consumers gradually return to their everyday routines in line with greater mobility outside of the home, and therefore resumed purchases of various products that benefited beauty specialist retailers and optical goods stores.
After significant losses in 2020 due to home seclusion and limited mobility, beauty specialist retailers made a gradual recovery in 2021 in terms of value sales, although these remained below pre-pandemic levels. While the closure of these stores resulted in a shift to e-commerce, overall value share of online sales for beauty-related products remained much lower as these products were perceived as less necessary due to remote working and lack of socialising occasions.
The number of outlets continued to gradually improve in 2021, despite further closures of beauty specialist retailers. This was mainly driven by chemists/pharmacies, with new store openings noted for key players such as Dbam o Zdrowie and Dr Max.
Health and beauty specialist retailers is expected to record further steady growth over the forecast period, although in value sales terms (at constant 2021 prices), the channel is unlikely to fully recover to pre-pandemic levels before 2024, with varying performances between the categories. As long as there are no further lockdowns or the emergence of new variants of the virus, stores are expected to remain open.
Albeit from a lower sales base, vitamins and dietary supplement specialist retailers is predicted to record the highest value growth (at constant 2021 prices) over the forecast period to fully recover to pre-pandemic levels by 2022. This is due to Poles looking to strengthen their immunity and improve their overall wellbeing as a result of COVID-19 and rising health trends.
High competition between key players in drugstores/parapharmacies is expected to result in the offer of more affordable prices to consumers, especially on seasonal products which are in higher demand. Personal care and home care generally benefit from greater consumer interest while shopping in drugstores/parapharmacies and therefore these products may be included as part of promotional activities moving forward.
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Understand the latest market trends and future growth opportunities for the Health and Beauty Specialist Retailers industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Health and Beauty Specialist Retailers industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chemists/pharmacies, drugstores/parapharmacies, beauty specialist retailers, optical goods stores and other healthcare specialist retailers.
See All of Our DefinitionsThis report originates from Passport, our Health and Beauty Specialist Retailers research and analysis database.
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