Global Briefing

Health and Wellness Opportunities in Global Pet Food and Pet Care Products

Price: US$2,000

About this Report

Pet humanisation and premiumisation continue to drive global pet food and pet care product sales, irrespective of broader economic conditions. In turn, health and wellness solutions are gathering pace across the industry, with significant opportunities remaining for manufacturers with the R&D budget and marketing savvy to exploit them. However, tightening regulations for human food and beverages may also impact health and wellness pet food, further highlighting the importance of solid science.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents



Objectives of Global Briefing

Key Findings

Global Overview

2009 Retail Value Growth Remains Healthy But Diminished

Premiumisation Gives Way to Commodification, for Now…

…But Pet Humanisation Helps Stabilise Premium Brands

Demand for Better Quality Pet Food Expands Worldwide

Health and Wellness Crucial to Future of Premiumisation

Key Trends and Developments

Rise of Health and Wellness Pet Food Driven by Four Trends

Dog and Cat Food: Key Growth Segments

Human Health and Wellness Market as Benchmark

Manufacturers Must Effectively Reach Consumers

Dog and Cat Food Health and Wellness Segmentation

Dog and Cat Food Health and Wellness Product Examples

Trends in Natural, Organic, Raw and Human Grade Pet Food

Natural and Organic Pet Food Now Sweeping the World

Global Nutraceuticals Worth US$228 Billion in 2008…

…But Retail Sales Still Concentrated in Developed Markets

Leading Fortified/Functional Trends and Ingredients

Driving Fortified and Functional Ingredients in Pet Food

Retail Performance for Pre/Probiotic Yoghurt and Fish Oils

Dog and Cat Food Featuring Pre/Probiotics, Omega-3 and -6

Fortified/Functional Food Underlies Market Segmentation

A Myriad Opportunities for Weight Management Pet Food

Pets With Food Intolerances and Allergies

Food Intolerance Products for Humans as Benchmark

Global Prospects and Opportunities

Health and Wellness Offerings Will Drive Global Industry

Functional Dental Treats Remain Lucrative Opportunity

Sales Prospects for Functional Chewing Gum as Benchmark

Pet Healthcare and Supplements Offer Further Opportunities

Moving from Functional Pet Food to Functional Beverages

Benchmarking Against Functional Beverages for Humans

Expanding Pet Insurance Industry Underscores Prospects

Growing Spectre of Regulation Could Derail Prospects…

…But Tighter Regulation Can be a Bane and a Blessing

Final Conclusions: Health and Wellness Opportunities


Data Parameters and Definitions

Pet Food and Pet Care Product Definitions

Health and Wellness Category Definitions


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