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Country Report

Health and Wellness in Italy

In 2010, health and wellness performed better in terms of current value sales compared to the previous year despite the weakness of the Italian economy and the unemployment rate continuing to rise. Functional food is the food industry's answer to ...

Sep 2011 | US$1,900| Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details