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Strategy Briefing

The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor

The income gap between rich and poor has increased steadily in line with economic progress, but only recently, with unemployment and austerity measures hitting the poor and “squeezed middle” the most, has public resentment against inequality reached ...

Nov 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

The Power of Proximity: The Complex Story of 21st Century Cities

The story of the city is the story of humanity. Cities are made up of people, not buildings. The past decades have seen rapid urbanisation and, for the first time in human history, the majority of the world’s population now live in cities. ...

Oct 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets

With health, sustainability, religious and animal welfare issues giving meat a bad name and driving up prices, Western consumers are cutting back on their meat consumption, either by fully embracing vegetarianism/veganism or by adopting a ...

Aug 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns

With females graduating in greater numbers than ever and delaying family life to establish high-flying careers, traditional gender roles are becoming a thing of the past. As male-orientated jobs are hit by recession and more women become the ...

Jul 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession

As the world’s economy slowly emerges from recession, to what extent will current travel behaviour alter? Will consumers return to old habits, or is the new emphasis on frugality, value, individualism and sustainability here to stay? This global ...

Dec 2010 | US$2,600| Add to cart | View details ›

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