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Company Profile

Heineken NV in Beer

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heineken NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Company facts

  • Strategic Evaluation

Results boosted by the acquisition of FEMSA

  • Strategic Evaluation

Emerging markets drive profit growth

  • Strategic Evaluation

SWOT: Heineken NV

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Growth driven by acquisitions

  • Competitive Positioning

Top 10 global beer companies

  • Competitive Positioning

Beer market consolidation slows down

  • Competitive Positioning

Market Assessment

Increasing exposure to emerging markets

  • Market Assessment

Emerging markets continue to lead global beer volume growth

  • Market Assessment

Lager remains the key growth category

  • Market Assessment

Category and Geographic Opportunities

Weak prospects in key Western European markets

  • Category and Geographic Opportunities

Target value growth in Western Europe

  • Category and Geographic Opportunities

Focus on niche beer categories in France

  • Category and Geographic Opportunities

Benefitting from increased footprint in Latin America

  • Category and Geographic Opportunities

Taking advantage of strong growth in Mexico

  • Category and Geographic Opportunities

Premiumisation offers value growth in Brazil

  • Category and Geographic Opportunities

Recovery starts in Eastern Europe

  • Category and Geographic Opportunities

Regulatory pressure continues in Russia

  • Category and Geographic Opportunities

Limited growth in Poland, but good prospects in Ukraine

  • Category and Geographic Opportunities

Dynamic growth continues in Middle East and Africa

  • Category and Geographic Opportunities

Strengthening leading position in Nigeria

  • Category and Geographic Opportunities

Leading the premium segment in South Africa

  • Category and Geographic Opportunities

Opportunities in non-alcoholic beer in Iran

  • Category and Geographic Opportunities

Focus on premium brands in North America

  • Category and Geographic Opportunities

Weak presence in Asia Pacific

  • Category and Geographic Opportunities

Minor share in the world’s largest beer market

  • Category and Geographic Opportunities

Targeting premium growth in China

  • Category and Geographic Opportunities

India offers long-term potential

  • Category and Geographic Opportunities

Leveraging leadership position in cider/perry

  • Category and Geographic Opportunities

Cider/perry offers further growth potential

  • Category and Geographic Opportunities

Brand Strategy

Focusing on high-margin brands

  • Brand Strategy

Operations

Worldwide production

  • Operations

Recommendations

Take advantage of premium growth and improve margins

  • Recommendations

Samples

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