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Company Profile

Heineken NV in Beer

Price: US$570

About this Report

Heineken’s extensive geographic spread and premium focus place it in a strong global position across both developed and emerging markets. However, in many of its core markets it faces substantial challenges, such as macroeconomic concerns and increasing competition from international rivals as well as smaller, local players. This profile analyses the company’s efforts to respond to changing demand trends and extend its already considerable and diverse reach.

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Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heineken NV provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial performance 2015 and Q1 2016

SWOT: Heineken NV

Strategic challenges and objectives

Competitive Positioning

Premiumisation trends offer hope towards review period end

Top three brewers improve market share in a difficult year

Significant period of consolidation

Premium focus intensifies competition between major rivals

Heineken regains momentum in cider/perry

Cider/perry consolidation remains limited

Market Assessment

Heineken transforms its geographic profile

Emerging market opportunities

Platform for expansion in key growth categories

Market and Category Assessment

Well placed in Western European growth markets

Revival of premium segment in Spain

Challenges and opportunities for beer in the UK

Premium-orientated demand driving growth in UK cider

Premium potential in the US

US still holds strong cider/perry potential

Need to improve premium strength in Mexico

Expanding premium offer in Brazil

Growing economy segment requires adaptation in Nigeria

Poland presents an opportunity in beer while Russia struggles

Dynamic cider/perry rise in Eastern Europe

Beer decline in China, but premium segment continues to grow

Stepping up presence in dynamic Indian market

Asia Pacific holds appeal beyond India and China

Brand Strategy

Powerful brand portfolio

Innovation and sustainability

Heineken growth driven by emerging market expansion

Operations

Worldwide production

Recommendations

Building on diversity

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