Company Profile

Heineken NV in Beer

| Pages: 42

Price: US$570

About this Report

Heineken NV’s has the widest geographical presence amongst global brewers and has an extensive brand portfolio. Following the FEMSA acquisition, its debt and competitor consolidation moves, have left the Dutch company on alert. Therefore it will be looking to expand margins, and in turn raise capital, to fund acquisitions that increase its presence in key markets. However, Heineken has a range of opportunities to take advantage of and to offset any threats that may arise.

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Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heineken NV provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Financial performance 2013 and 2014

Commitment to reducing net debt/EBITDA (beia) ratio

Regional markets’ revenue and operating profit share

“What’s brewing in Africa?” initiative

SWOT: Heineken NV

Key strategic objectives and challenges

Competitive Positioning

Heineken NV: Comparison to global p erformance

Heineken NV: Not pushing the competitive boundaries

Is there a consolidation slowdown at the top?

Market Assessment

Heineken NV: Emerging vs developed m arket v olume s hare

Heineken NV: Strong dependence on European market

Heineken NV: Over-emphasis on mid-priced lager

Heineken NV: Performance in top 10 markets

Emerging Markets Opportunities

Heineken NV: Still missing opportunities in emerging markets

Mexico: Overreliance on mid-priced lager

Nigeria: Affordability and portfolio variety

Russia: Depressing Heineken’s global sales

Brazil: Uptrading counters stagnant volume sales

China: The future is premium

Developed Markets Opportunities

Heineken NV: Flat developed beer market performance

Spain: Heineken NV volume sales trumped by private label

US: Heineken NV leads performance in a gloomy beer market

UK: Heineken UK Ltd ahead of the curve in Europe

Heineken NV: Pushing for the lead in flavoured/mixed beers

Heineken NV: Needs to keep up in cider/perry

Brand Strategy

Heineken NV: Looking to lead the global premium lager segment

Global priority b rands and r egional/local power brands


Heineken NV: Global operations in 2013 and 2014

Global presence in 2013: Heineken NV

Heineken NV: Worldwide production in 2013


Heineken NV: Need to improve finances and market depth


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