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Company Profile

Heineken NV in Beer

Jan 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Heineken NV delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Heineken NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heineken NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heineken NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Company facts

Results boosted by the acquisition of FEMSA

Emerging markets drive profit growth

SWOT: Heineken NV

Key strategic objectives and challenges

Competitive Positioning

Growth driven by acquisitions

Top 10 global beer companies

Beer market consolidation slows down

Market Assessment

Increasing exposure to emerging markets

Emerging markets continue to lead global beer volume growth

Lager remains the key growth category

Category and Geographic Opportunities

Weak prospects in key Western European markets

Target value growth in Western Europe

Focus on niche beer categories in France

Benefitting from increased footprint in Latin America

Taking advantage of strong growth in Mexico

Premiumisation offers value growth in Brazil

Recovery starts in Eastern Europe

Regulatory pressure continues in Russia

Limited growth in Poland, but good prospects in Ukraine

Dynamic growth continues in Middle East and Africa

Strengthening leading position in Nigeria

Leading the premium segment in South Africa

Opportunities in non-alcoholic beer in Iran

Focus on premium brands in North America

Weak presence in Asia Pacific

Minor share in the world’s largest beer market

Targeting premium growth in China

India offers long-term potential

Leveraging leadership position in cider/perry

Cider/perry offers further growth potential

Brand Strategy

Focusing on high-margin brands

Operations

Worldwide production

Recommendations

Take advantage of premium growth and improve margins

Samples

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