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Company Profile

Heinz Co, HJ in Packaged Food

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Heinz Co, HJ delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Heinz Co, HJ, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heinz Co, HJ This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heinz Co, HJ provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Heinz attempts to grow emerging market presence

Emerging markets drive Heinz growth

Disappointment in North America in 2011

North America remains weak in Q1 but emerging markets deliver

SWOT: Heinz Co, HJ

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Acquisitions set stage for strong growth in emerging markets

Emerging markets rise means private label loses out

Acquisitions and emerging markets fuel growth

Market Assessment

Coniexpress boosts Latin American presence

Heinz still reliant on sauces, dressings and condiments

Sauces, Dressings and Condiments

China to dominate sauces, dressings and condiments growth

US prospects in sauces, dressings and condiments

Heinz employs emerging market strategies in US market

Heinz expands presence for Master brand

Chinese condiments influenced by Asian trends

Coniexpress sets up Heinz for growth in Brazil

Consider expansion in cooking sauces

Baby Food

China to overwhelmingly dominate baby food

China to overwhelmingly dominate baby food

Heinz should consider entering milk formula

Canned/Preserved Food

China may not be a good fit despite strong growth

Heinz’s Brazilian presence post Coniexpress

Coniexpress opens up new categories for Heinz in Brazil

Frozen Processed Food

China to lead in frozen processed food

US frozen processed food moves to snacking culture

Brand Strategy

Heinz focuses on top 15 brands

Defending iconic brands

Operations

Heinz shifts towards emerging markets

Recommendations

Leverage new stronger base in emerging markets

Samples

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