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Company Profile

Heinz Co in Packaged Food

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Heinz Co, HJ delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Heinz Co, HJ, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Heinz Co, HJ This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Heinz Co, HJ provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Heinz: Two-speed market

  • Strategic Evaluation

Emerging market growth masks mature market sluggishness

  • Strategic Evaluation

Heinz keeps up pace of new product launches to buoy sales

  • Strategic Evaluation

Heinz prepares for tough times ahead in 2012

  • Strategic Evaluation

SWOT: Heinz Co

  • Strategic Evaluation

Investments in emerging markets: Shutdowns in mature markets

  • Strategic Evaluation

Competitive Positioning

Heinz dependence on mature markets holds back growth

  • Competitive Positioning

Kraft/Cadbury merger introduces consolidation

  • Competitive Positioning

Kraft/Cadbury has impact at global level

  • Competitive Positioning

Acquisitions fuel growth over review period

  • Competitive Positioning

Market Assessment

Heinz boosts presence in Latin America and Asia Pacific

  • Market Assessment

Heinz: Strength in mature markets

  • Market Assessment

Sauces, Dressings and Condiments

Well positioned for growth in sauces, dressings and condiments

  • Sauces, Dressings and Condiments

Pay attention to cuisine trends in China to leverage Foodstar

  • Sauces, Dressings and Condiments

Coniexpress offers Heinz chance to expand in Brazil

  • Sauces, Dressings and Condiments

Canned/Preserved Food

Coniexpress offers Heinz chance to expand in Brazil

  • Canned/Preserved Food

Trading down from chilled soup boosts Heinz’s sales in UK market

  • Canned/Preserved Food

Heinz adds weight in Brazilian canned/preserved food with Quero

  • Canned/Preserved Food

Frozen Processed Food

USA offers best opportunities for Heinz

  • Frozen Processed Food

Baby Food

Pfizer’s baby food business up for grabs

  • Baby Food

Pfizer’s baby food business a good match for Heinz

  • Baby Food

Brand Strategy

Heinz looks to rationalise its brand portfolio

  • Brand Strategy

Heinz looks to smaller pack sizes and packaging

  • Brand Strategy

Heinz a rising star in Brazil packaged food

  • Brand Strategy

Operations

Heinz rationalises its manufacturing base in mature markets

  • Operations

Recommendations

Heinz focuses on emerging markets

  • Recommendations

Samples

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