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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Henkel AG & Co KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Henkel recovery driven by product development and new markets

BPC delivers better than expected 2011 performance

Latest quarterly data show emerging markets driving home care

SWOT: Henkel AG & Co KGaA

Strategic objectives and challenges

Competitive Positioning

Henkel a smaller player in Beauty and Personal Care

Henkel starts to catch up on the global market

Market Assessment

Core brand strategy increases importance of hair care

Emerging markets still offer opportunity

Category and Geographic Opportunities

Henkel grows core category in 2011

Colourant shares and dynamism offer opportunity

Shampoos and conditioners emerging in importance

Latin America offers possibilities

Henkel weak in BRICs

Indian withdrawal cause for concern

Russian problems start to solidify

Innovation strategy keeps Henkel ahead

Limits to bath and shower development

Deodorant development could see growth

Brand Strategy

Brand strategy seeks to premiumise

Professional alignment for Schwarzkopf

Mass Fa struggles to build value

O perations

Henkel AG & Co KGaA global operations

Recommendations

Focus on more global brands

Samples

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