You are here: HomeSolutionsIndustriesHome Care
print my pages

Company Profile

Henkel AG & Co KGaA in Home Care

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Henkel AG & Co KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Henkel recovery driven by product development and new markets

Home care the weakest part of 2011 performance

Latest quarterly data shows emerging markets driving HC

SWOT: Henkel AG & Co KGaA

Strategic objectives and challenges

Competitive Positioning

Regional players become stronger

Henkel starts to catch up on the global market

Market Assessment

Laundry the dominant opportunity

Eastern Europe market share offers opportunity

Geographic and Category Opportunities

Laundry care dominated by automatics

Scale of automatic detergents market makes it main opportunity

Product development justifies pricing

Henkel seeks growth outside BRIC economies

Indian withdrawal reflects market difficulties

Russian strength underpins regional dynamism

Growth in dishwashing offsets total share decline

Automatic dishwashing suits Henkel’s tech/premium position

Performance in smaller categories

Brand Strategy

Brand strategy seeks to premiumise

Segmentation and regional focus allows Henkel to cover market

Persil

Purex

Operations

Henkel AG & Co KGaA global operations

Recommendations

Focus on more global brands

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!