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Company Profile

Henkel in Beauty and Personal Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Skin Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Henkel AG & Co KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Skin Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Henkel AG & Co KGaA

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Henkel falls below global market growth in BPC

  • Competitive Positioning

Geographic and Category Opportunities

Henkel loses market share in its key categories

  • Geographic and Category Opportunities

North America poses strong competitive challenges

  • Geographic and Category Opportunities

Opportunities in Key Categories

Henkel loses market share in key hair care category: colourants

  • Opportunities in Key Categories

Henkel loses share in key colourants markets

  • Opportunities in Key Categories

Colourants to lead % CAGR growth in global hair care

  • Opportunities in Key Categories

Global Hair Care

  • Opportunities in Key Categories

Russia drives Henkel’s shampoo growth

  • Opportunities in Key Categories

Russia and Iran offer growth opportunities in bath and shower

  • Opportunities in Key Categories

Henkel deodorants come under competitive pressure

  • Opportunities in Key Categories

Russia offers skin care growth opportunities

  • Opportunities in Key Categories

Brand Strategy

Henkel increases f ocus on flagship b rands

  • Brand Strategy

Henkel expands its brand focus

  • Brand Strategy

Absence from key growth markets affects Schwarzkopf

  • Brand Strategy

Sales growth not enough to drive Fa’s market share

  • Brand Strategy

Dove beats Dial in North America bath and shower

  • Brand Strategy

Samples

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