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Company Profile

Henkel in Home Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Henkel AG & Co KGaA delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Henkel AG & Co KGaA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Henkel AG & Co KGaA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Henkel AG & Co KGaA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Henkel AG & Co KGaA

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Henkel trails behind industry average

  • Competitive Positioning

Market stability underpinned by scale of players

  • Competitive Positioning

Geographic and Category Opportunities

Competition leads to a fall in market share in key categories

  • Geographic and Category Opportunities

Western Europe leads to a drop in global home care share

  • Geographic and Category Opportunities

Opportunities in Key Categories

Henkel loses share in its largest category: Laundry care

  • Opportunities in Key Categories

Henkel loses share in its leading market

  • Opportunities in Key Categories

Henkel loses share in other leading laundry care markets

  • Opportunities in Key Categories

Henkel sells its brand licence in India

  • Opportunities in Key Categories

Henkel pulls out of China laundry care

  • Opportunities in Key Categories

Competitive challenges determine emerging market expansion

  • Opportunities in Key Categories

Henkel loses market share in global dishwashing

  • Opportunities in Key Categories

China dishwashing a difficult market to break into

  • Opportunities in Key Categories

Performance in smaller categories

  • Opportunities in Key Categories

Brand Strategy

Henkel increases focus on flagship brands

  • Brand Strategy

Persil keeps its shine despite economic downturn

  • Brand Strategy

Purex gains share in its main market: the US

  • Brand Strategy

Operations

Regional distribution network

  • Operations

Manufacturing base consolidation

  • Operations

Recommendations

Focus on value addition to drive sales growth

  • Recommendations

Samples

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