Herbal/Traditional Products

Market research on the herbal/traditional products industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

The OTC E-Commerce Index: Identifying the Factors That Lead to Online Sales Growth

Mar 2018

Euromonitor is excited to introduce the OTC e-commerce index, a resource to help OTC drug manufacturers determine the sales growth potential for various OTC products through e-commerce. When evaluating e-commerce opportunities, not all OTC products ...

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Strategy Briefing

Strategy Briefing

OTCs in E-Commerce: Opportunities and Barriers

Mar 2018

Internet retailing is the fastest growing distribution channel for OTC consumer health products worldwide. Consumers are increasingly moving toward the use of digital platforms for convenience and speed in delivery, which fit consumers’ busy lives. ...

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Country Report

Country Report

Herbal/Traditional Products in Nigeria

Jan 2018

Growth in herbal/traditional products is mostly driven by direct sales through networking by leading producers such as Forever Living Products Nigeria Ltd, which have popularised the benefits of such products, particularly herbal/traditional dietary ...

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Country Report

Country Report

Herbal/Traditional Products in Taiwan

Jan 2018

Herbal/traditional products are very popular in Taiwan as their usage is very much commensurate with the tenets of traditional Chinese medicine. Specifically, people are very interested in products which promise to improve overall health and promote ...

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Strategy Briefing

Strategy Briefing

Consumer Health Global Industry Overview

Jan 2018

Consumer Health ended 2017 in flux, with growth in OTC drugs slackening in many markets due to price pressures from brick and mortar channels and as-yet slow uptick of sales via internet retailing. The market for vitamins and dietary supplements, on ...

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Country Report

Country Report

Herbal/Traditional Products in Chile

Jan 2018

Despite the rising concern about health issues and the increasingly positive consumer perception of herbal/traditional products, sales growth is expected to become more conservative in the forecast period, mainly impacted by economic deceleration and...

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Strategy Briefing

Strategy Briefing

Disease Snapshot: Immune Defence in The US

Dec 2017

Vitamin and dietary supplements (VDS) positioned as “immune boosters” or for “immune support” are very popular in the US market and growing more so, as consumers look to natural, preventive products to stave off seasonal colds and the flu. Loose ...

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Country Report

Country Report

Herbal/Traditional Products in the Netherlands

Nov 2017

Herbal/traditional products is expected to continue recording positive growth over the forecast period as increasing numbers of Dutch consumers are looking for more natural options to OTC products which are safer for human health and for the ...

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Country Report

Country Report

Herbal/Traditional Products in New Zealand

Nov 2017

Over the review period, consumers continued to seek consumer health products containing more natural ingredients over pharmaceutical-based products. This was particularly the case with products geared towards children, as parents sought natural ...

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Country Report

Country Report

Herbal/Traditional Products in Pakistan

Nov 2017

The fact that consumers in Pakistan have traditionally used herbal/traditional remedies to treat common ailments has helped to fuel demand for branded herbal/traditional products. Recently, there has been renewed interest in herbal/traditional ...

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Country Report

Country Report

Herbal/Traditional Products in Singapore

Nov 2017

Herbal/traditional products is expected to register stable growth in Singapore over the forecast period. With growing health concerns among Singaporeans, consumers are likely to display a stronger preference for herbal/traditional products, which ...

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Country Report

Country Report

Herbal/Traditional Products in Hong Kong, China

Nov 2017

Herbal/traditional products recorded current value growth in 2017, and is expected to record stable value growth at constant 2017 prices in Hong Kong over the forecast period. Consumers’ rising health-consciousness will remain the underlying driver ...

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Country Report

Country Report

Herbal/Traditional Products in Ukraine

Nov 2017

Ukraine has a strong tradition of herbal medication. In earlier centuries, it was common to consume herbs and berries (eg sage, camomile, mint tea, fruit drinks made of raspberry, cranberry) on a regular basis, not only to cure illnesses, but also as...

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Country Report

Country Report

Herbal/Traditional Products in Bosnia-Herzegovina

Nov 2017

Whereas herbal/traditional products continually underperformed consumer health in retail value growth terms during the review period, the situation is expected to reverse over the forecast period. The reason for the expected trend shift is the ...

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Country Report

Country Report

Herbal/Traditional Products in Bolivia

Nov 2017

The Bolivian government has implemented public policies in order to recognise cultural diversity based on respect for ancestral and traditional qualities in terms of healthcare. During the review period, Law 459 DS 2436 was launched to legally ...

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Country Report

Country Report

Herbal/Traditional Products in the Philippines

Nov 2017

The support of Filipino consumers for herbal/traditional products dates back to when modern technology and modern medicines were not yet available. This is one of the reasons why consumers continue to support herbal/traditional products, despite a ...

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Country Report

Country Report

Herbal/Traditional Products in Uzbekistan

Nov 2017

There is no doubt that every OTC drug can have side effects. Unlike regular remedies, herbal/traditional products do not usually have such side effects and consumers consider them to be less harmful. Demand for herbal/traditional products is slightly...

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Country Report

Country Report

Herbal/Traditional Products in Guatemala

Nov 2017

Guatemalans’ strong belief in the healing properties of natural remedies is the main sales driver for herbal/traditional products. Home-made recipes for treating common illnesses such as colds and digestive discomforts are still very common in the ...

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Country Report

Country Report

Herbal/Traditional Products in Turkey

Nov 2017

Herbal/traditional products continued to register strong retail current value sales growth in 2017. Sales of herbal/traditional products continued to benefit from the increasing consumer preference for natural nutrition as a consequence of the health...

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Country Report

Country Report

Herbal/Traditional Products in Germany

Nov 2017

Consumers are becoming increasingly knowledgeable about products, and are looking for natural products within beauty and personal care, home care and foods. This is having a positive effect on herbal/traditional products, which are perceived as ...

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