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Herbal/Traditional Products

Euromonitor International publishes the world's most comprehensive market research on the herbal/traditional products industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Country Report

Herbal/Traditional Products in Nigeria

Nov 2017

Growth in herbal/traditional products is mostly driven by direct sales through networking by leading producers such as Forever Living Products Nigeria Ltd, which have popularised the benefits of such products, particularly herbal/traditional dietary ...

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Herbal/Traditional Products in the Netherlands

Nov 2017

Herbal/traditional products is expected to continue recording positive growth over the forecast period as increasing numbers of Dutch consumers are looking for more natural options to OTC products which are safer for human health and for the ...

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Country Report

Herbal/Traditional Products in New Zealand

Nov 2017

Over the review period, consumers continued to seek consumer health products containing more natural ingredients over pharmaceutical-based products. This was particularly the case with products geared towards children, as parents sought natural ...

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Country Report

Herbal/Traditional Products in Pakistan

Nov 2017

The fact that consumers in Pakistan have traditionally used herbal/traditional remedies to treat common ailments has helped to fuel demand for branded herbal/traditional products. Recently, there has been renewed interest in herbal/traditional ...

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Country Report

Herbal/Traditional Products in Singapore

Nov 2017

Herbal/traditional products is expected to register stable growth in Singapore over the forecast period. With growing health concerns among Singaporeans, consumers are likely to display a stronger preference for herbal/traditional products, which ...

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Country Report

Herbal/Traditional Products in Hong Kong, China

Nov 2017

Herbal/traditional products recorded current value growth in 2017, and is expected to record stable value growth at constant 2017 prices in Hong Kong over the forecast period. Consumers’ rising health-consciousness will remain the underlying driver ...

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Country Report

Herbal/Traditional Products in Ukraine

Nov 2017

Ukraine has a strong tradition of herbal medication. In earlier centuries, it was common to consume herbs and berries (eg sage, camomile, mint tea, fruit drinks made of raspberry, cranberry) on a regular basis, not only to cure illnesses, but also as...

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Country Report

Herbal/Traditional Products in Bosnia-Herzegovina

Nov 2017

Whereas herbal/traditional products continually underperformed consumer health in retail value growth terms during the review period, the situation is expected to reverse over the forecast period. The reason for the expected trend shift is the ...

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Country Report

Herbal/Traditional Products in Bolivia

Nov 2017

The Bolivian government has implemented public policies in order to recognise cultural diversity based on respect for ancestral and traditional qualities in terms of healthcare. During the review period, Law 459 DS 2436 was launched to legally ...

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Herbal/Traditional Products in the Philippines

Nov 2017

The support of Filipino consumers for herbal/traditional products dates back to when modern technology and modern medicines were not yet available. This is one of the reasons why consumers continue to support herbal/traditional products, despite a ...

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Country Report

Herbal/Traditional Products in Uzbekistan

Nov 2017

There is no doubt that every OTC drug can have side effects. Unlike regular remedies, herbal/traditional products do not usually have such side effects and consumers consider them to be less harmful. Demand for herbal/traditional products is slightly...

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Country Report

Herbal/Traditional Products in Guatemala

Nov 2017

Guatemalans’ strong belief in the healing properties of natural remedies is the main sales driver for herbal/traditional products. Home-made recipes for treating common illnesses such as colds and digestive discomforts are still very common in the ...

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Country Report

Herbal/Traditional Products in Turkey

Nov 2017

Herbal/traditional products continued to register strong retail current value sales growth in 2017. Sales of herbal/traditional products continued to benefit from the increasing consumer preference for natural nutrition as a consequence of the health...

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Country Report

Herbal/Traditional Products in Germany

Nov 2017

Consumers are becoming increasingly knowledgeable about products, and are looking for natural products within beauty and personal care, home care and foods. This is having a positive effect on herbal/traditional products, which are perceived as ...

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Country Report

Herbal/Traditional Products in Sweden

Nov 2017

Lack of trust in some herbal/traditional products has hindered higher growth, as many consumers are sceptical of their efficacy. However, some products did display strong growth such as herbal/traditional digestive remedies, which followed the trend ...

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Country Report

Herbal/Traditional Products in Uruguay

Nov 2017

Herbal/traditional products remains a small category in consumer health in Uruguay. There has always been distrust towards herbal/traditional products from the Uruguayan population. As there are no so rigorous controls for these types of products, in...

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Country Report

Herbal/Traditional Products in Venezuela

Nov 2017

Herbal/traditional products continue to increase their relevance as providers of relief to Venezuelan consumers given that many standard versions of the products remain scarce and expensive. The government has moved towards the formalisation of ...

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Country Report

Herbal/Traditional Products in the US

Nov 2017

All categories in herbal/traditional products, with the exception of dermatologicals, continued to record solid current value growth in 2017. Herbal/traditional topical analgesics and cough, cold and allergy (hay fever) remedies performed well thanks...

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Country Report

Herbal/Traditional Products in the United Arab Emirates

Nov 2017

With rising awareness of boosting one’s immunity to enable the body to fight diseases, and the increasing popularity of natural vitamins and dietary supplements, healthy eating and exercising, consumers are increasingly choosing herbal/traditional ...

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Company Profile

Pfizer Inc in Consumer Health

Nov 2017

Pfizer’s sales over the review period 2012-2017 posted a CAGR of 5% that resulted in absolute global retail sales growth of USD1.4 billion, though Pfizer fell slightly in overall company ranking from fourth place to fifth in 2017 due to the ...

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