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Herbal/Traditional Products

Euromonitor International publishes the world's most comprehensive market research on the herbal/traditional products industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends and sub-category level information.

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Company Profile

Bayer AG in Consumer Health

Apr 2017

Bayer AG, the third largest consumer health company in the world in 2016, continues its strong performance in over-the-counter (OTC) drugs. The company’s acquisition of Merck & Co in 2014 added important brands such as Claritin to Bayer’s portfolio, ...

US$570
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Country Report

Herbal/Traditional Products in Cameroon

Jan 2017

In 2016, this category continued to record good sales growth, achieving a 6% rise in current value terms. Growing disposable incomes pushed consumer expenditure beyond essentials and aided demand for naturally healthy products. Therefore, the ...

US$990
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Company Profile

Herbalife Ltd in Consumer Health

Dec 2016

Herbalife is the world’s leading direct seller in consumer health, with products in weight management and wellbeing, vitamins and dietary supplements, and sports nutrition. Despite recent scrutiny regarding the company’s business model, Herbalife is ...

US$570
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Country Report

Herbal/Traditional Products in Saudi Arabia

Dec 2016

In light of the continued robust position of standard OTC products within consumer health, herbal/traditional products faced fierce competition over the review period. However, health-conscious Saudi consumers continued to turn to herbal/traditional ...

US$990
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Country Report

Herbal/Traditional Products in Singapore

Dec 2016

Herbal/traditional products grew by 3% in current value terms in 2016 to reach sales of SGD299 million. This performance can be attributed to the good reputation of these products, with which consumers are familiar. In addition, herbal/traditional ...

US$990
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Country Report

Herbal/Traditional Products in South Africa

Dec 2016

The MCC (Medicines Control Council) sought to move towards clearer legal definitions for herbal/traditional products during the review period, with legislation covering Complementary and Alternative Medicines (CAMs) originally proposed in late-2013. ...

US$990
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Country Report

Herbal/Traditional Products in the United Arab Emirates

Dec 2016

The population of the United Arab Emirates is keen on herbal/natural alternatives, and has always used daily household items such as honey, black pepper, turmeric, aloe vera, etc. to cure common ailments such as flu. With the presence of many ...

US$990
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Strategy Briefing

Natural Healing and Prevention: Renewed Perspectives on Herbal and Traditional Products

Dec 2016

Renewed interest in natural healing and wellness has advanced growth and innovation in herbal/ traditional (H/T) consumer health. Meanwhile, increasing regulation and formalisation of H/T medicine has the potential to constrain the industry’s ...

US$1,325
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Country Report

Herbal/Traditional Products in Estonia

Nov 2016

Herbal/traditional products made an interesting category in a way that they were often treated as the second choice or used as a side product. When a person needed quick relief systemic medication was taken, and when the pain was bearable people ...

US$990
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Country Report

Herbal/Traditional Products in Kenya

Nov 2016

Domestic herbal product companies augmented sales of herbal/traditional products towards the end of the review period by developing active consumer events via educational and promotional activities through TV, billboard and radio ads, which enhanced ...

US$990
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Country Report

Herbal/Traditional Products in Japan

Nov 2016

Herbal/traditional products in Japan posted current value growth of 1% in 2016 to reach sales of JPY382 billion. While herbal/traditional cough, cold and allergy (hay fever) remedies, herbal/traditional dermatologicals and herbal/traditional dietary ...

US$990
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Country Report

Herbal/Traditional Products in New Zealand

Oct 2016

The long-awaited Natural Health and Supplementary Products Bill is currently progressing through its third reading in parliament. This bill will likely see manufacturers of natural products having to be licensed and only able to make product claims ...

US$990
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Country Report

Herbal/Traditional Products in Georgia

Oct 2016

Currency fluctuations in 2016 led to Georgians being concerned about their financial future. Although by the second half of the year the currency had stabilised somewhat, consumers remained cautious with their spending, particularly on products they ...

US$990
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Country Report

Herbal/Traditional Products in Hungary

Oct 2016

Value sales of herbal/traditional products increased in line with total consumer health in 2016. The category benefited from strengthening self-medication and health-consciousness in Hungary and also from stable incomes. Hungarians consider ...

US$990
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Country Report

Herbal/Traditional Products in Hong Kong, China

Oct 2016

Herbal/traditional products continued to record current value growth in 2016. This was mainly due to the growing health-consciousness of consumers in Hong Kong, which saw many of them become more concerned about their intake of certain products. As a...

US$990
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Country Report

Herbal/Traditional Products in Vietnam

Oct 2016

In 2016, following the new trend of using natural products in beauty and personal care, herbal/traditional products has become increasingly popular in Vietnam and this trend continued to gradually grow. Consumers believe that herbal/traditional ...

US$990
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Country Report

Herbal/Traditional Products in Sweden

Oct 2016

Herbal/traditional products in Sweden registered current value growth of 3% in 2016, with this being only marginally slower than the increase recorded by consumer health as a whole. Slightly weaker growth reflected a certain level of consumer ...

US$990
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Country Report

Herbal/Traditional Products in Thailand

Oct 2016

Over the course of 2016, more herbal/traditional consumer health products were transformed with a more modern look. The manufacturers in the industry now tend to concentrate more on developing herbal/traditional products by retaining their ...

US$990
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Country Report

Herbal/Traditional Products in Romania

Oct 2016

Current value sales of herbal/traditional products increased steeply in 2016, by 8%, showing better performance than the overall consumer health market (growing by 5%). Rising interest in herbal/traditional treatments and the rejection of synthetic ...

US$990
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Country Report

Herbal/Traditional Products in the Philippines

Oct 2016

Filipino consumers have given strong acceptance to herbal/traditional products, mainly because of their background in choosing a natural approach to treating minor diseases. Due to the country’s tropical environment, several backyard plants have been...

US$990
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